Title:Kevin McDermott

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Name: Kevin McDermott

Address:

City: McLean

State: VA

Zip/Postal Code: 22102

Country:

E-mail: abpr7i@r.postjobfree.com

Primary Phone: 703-***-****

Background

Most Recent Job Title: Senior Manager, Solutions Marketing

Most Recent Employer: Blackboard Inc.

Career Level:

Availability or Timeframe:

Authorized to work in the US: Yes

Security Clearance:

Do you have transportation: Yes

Over 18: Yes

Education: Bachelors

Languages Spoken:

Job Preferences

Desired Salary: Open

Willing to Relocate:

Desired Job Titles:

Desired Job Types:

Work Status:

Desired Shifts:

Desired Travel:

Category: Administrative/clerical, Marketing, Media/Publishing

Company Size:

Company Type:

Industry: Advertising / Marketing, Arts / Entertainment, Automotive, Banking / Finance,

Broadcasting / Radio / TV / Media, Computers Software and Hardware, Consumer Products,

Hospitality / Travel / Tourism, Information Technology, Telecommunications

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Copyright c 1997- Lee Hecht Harrison, Inc.

Kevin M. McDermott

7813 Birnam Wood Drive 703-***-****

McLean, VA 22102 abpr7i@r.postjobfree.com

Seasoned Marketing Professional

Digital Media Marketing / Brand Marketing / Product Marketing

Self-directed and detail-oriented digital marketing professional with unique experience

across broad range of corporate marketing disciplines for leading media, technology and

service-oriented brands. Proven record of developing strategic marketing plans and

effective marketing communications for consumer and business-to-business campaigns.

Demonstrated ability to leverage cross-functional resources and manage agency partners for

successful campaign execution. Expertise in:

Digital Marketing

Emerging Media

Brand Management

Product Marketing

Social Media Marketing

Marketing Communications

Media Planning

Marketing Research

Professional Experience:

BLACKBOARD INC

., Washington, DC February 2009August 2009Senior Manager, Solutions Marketing

Led product marketing initiatives to support the revenue objectives of the Blackboard

Global Services organization. Provided marketing leadership and sales support for the

strategic consulting, technical services and training services business unit across

Blackboard s higher education, K-12, corporate, government, career college and non-profit

market verticals.

Designed and executed a marketing research plan to establish positioning and messaging

platform for Global Services. Conducted a series of one-on-one interviews with clients and

internal subject matter experts that identified client challenges, investigated the

purchase process for professional services, and captured value propositions.

Created client-facing collateral, webinars, website messaging, sales presentations, sales

training and other sales support materials that elevated awareness and demand for Global

Services within Blackboard s suite of online teaching and learning software solutions.

Developed campaign strategy and managed launch execution for new services and new

versions of existing services offerings, and integration of services solution across

product and vertical marketing campaigns.

DISCOVERY COMMUNICATIONS, INC

., Silver Spring, Maryland September 2007November 2008Senior Manager, Digital Media Marketing

Digital marketing strategist responsible for development and execution of media and

marketing plans to support tune-in and traffic driving objectives of Discovery s portfolio

of 13 U.S. cable and satellite television networks, online properties and digital media

platforms.

Managed strategy development, planning and execution of interactive media plans for

network promotional campaigns, consisting of online display, search, social media, digital

outreach, email and in-house digital assets. Campaigns spanned across brand portfolio,

including Discovery Channel, Planet Green, TLC, Animal Planet and Discovery Health.

Expanded Discovery s portfolio of advertising and marketing mediums by conducting

strategic evaluation and testing of emerging media platforms, partners and tactics,

including social media, mobile advertising and peer-to-peer marketing.

Contributed as a central marketing team member for the June 2008 launch of Planet Green,

the first eco-lifestyle and entertainment television network. Managed digital marketing

and media planning activities, including online display, search, email, social media and

promotional integration across Discovery digital media platforms.

Conducted a review of Discovery s existing and potential digital outreach agencies to

assess capabilities and strengths among agency partners, identify best practices in social

media marketing among the entertainment category, and develop an internal planning

document for 2009 budgeting.

Project owner for the outsourced design and development of an online portal to support

mobile, podcast and video-on-demand platforms for integration across Discovery s network-

branded online properties. Completed activities included scope definition, competitive

benchmarking, marketing and technical requirements gathering, comprehensive RFP process,

agency and proposal evaluations, and budget and resource scheduling across marketing,

digital media, ad sales and IT. Project was suspended due to budget reductions prior to

development.

Led cross-channel product marketing activities that drove usage and revenue for

Discovery s digital media portfolio of mobile, podcast, video-on-demand, broadband video,

download-to-own, and online platforms.

Kevin M. McDermott

SPRINT NEXTEL CORP

., Reston, Virginia March 2003September 2007Senior Marketing Manager, Media Innovations

Established Sprint s new media practice within Corporate Brand Marketing organization.

Developed and implemented integrated marketing campaigns that supported corporate

branding, acquisition, retention, and revenue generation objectives for consumer and

business segments, NFL and NASCAR sports sponsorships, entertainment sponsorships, and

product marketing.

Identified, selected, activated and evaluated emerging media techniques and platforms to

expand Sprint s marketing reach to new vehicles, including video game advertising,

satellite radio, digital video recorders, interactive television, video-on-demand, mobile

marketing, interactive out-of-home, viral marketing, branded entertainment, and social

networking.

Served as internal strategist and consultant for advertising, marketing, media, public

relations, product management and partner development teams on emerging media landscape

and trends in media consumption.

Maintained direct relationships with media companies to partner on new media and online

advertising opportunities, including Microsoft, Yahoo!, AOL, Google, TiVo, SIRIUS

Satellite Radio, XM Satellite Radio, and Electronic Arts.

Managed multi-million dollar media budget dedicated to emerging media initiatives, and

project manage all new media programs from concept development through post-launch

evaluation.

Managed cross-functional resources from internal marketing and advertising teams, media

planning and buying agencies, and offline and interactive advertising agencies.

Senior Product Marketing Manager, Digital Media/Wireless Data Services

Led the planning, development and execution of all strategic and tactical product

marketing activities that drove revenue, subscriptions, and usage of Nextel Digital Media

Services across all consumer and business customer segments.

Achieved 167% of revenue plan and 147% of service subscriptions plan in 2004 for

portfolio of mobile content and services across entertainment, music, sports, news, and

business genres.

Managed all marketing communications, positioning, promotions, marketing research and

competitive intelligence activities, as well as $3.8 million annual product marketing

budget for Digital Media Services.

Partnered with marketing communications teams and external advertising and marketing

agencies that designed and executed Digital Media-specific marketing programs, including

online advertising, email and mobile marketing, broadcast advertising, collateral, direct

mail, and customer lifecycle initiatives. Developed co-marketing programs with Digital

Media content partners and publishers that maximized promotional exposure.

Developed and executed marketing launch plans for integration of Digital Media Services

in strategic corporate marketing initiatives, including NASCAR NEXTEL Cup SeriesTM,

Hispanic marketing, and entertainment sponsorship programs.

AT&T WIRELESS SERVICES / TELECORP PCS, Arlington, Virginia December 2000December 2002Manager of Marketing & Brand Strategy

Managed marketing communications, media planning, marketing research, and website

development initiatives that supported branding and direct response marketing campaigns

for domestic and Puerto Rico markets.

Developed, executed, managed, and evaluated marketing programs that drove brand awareness

and preference levels, met acquisition, retention and revenue targets, ensured a

consistent brand identity across all mediums, and launched new service and feature

offerings. Communication mediums included television, radio and print advertising, retail

and online.

Led strategic and tactical management of all TeleCorp websites as a channel that acquired

new service subscribers, increased customer loyalty, and drove subscriber penetration of

features. Managed the development and launch of brand transition websites that supported

TeleCorp markets prior to integration with the existing www.attws.com parent website.

Oversaw media planning of TeleCorp domestic markets, acting as primary point of contact

for regional marketing managers on day-to-day management of $46 million media budget.

Managed media planning and advertising agencies.

SODEXHO MARRIOTT SERVICES, INC

., Gaithersburg, Maryland July 1998December 2000Business Analyst / Marketing Analyst, Corporate Services Division

Provided financial reporting and marketing analytical support for marketing, sales,

national account and client retention teams, supporting national sales proposals,

segmentation strategies, new product development, retention initiatives, marketing

research, and performance analysis of new and existing marketing programs.

MANORCARE HEALTH SERVICES, INC

., Gaithersburg, Maryland August 1995July 1998Market Feasibility Analyst / Research Associate

Conducted primary and secondary research projects that supported real estate development

recommendations, pre-acquisition analysis, marketing communications, corporate brand

management, and customer satisfaction initiatives.

Education:

UNIVERSITY OF RICHMOND,

Richmond, Virginia

E. Claiborne Robins School of Business

B.S

., Business Administration Marketing Concentration, Sports Management Minor

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