SHIMONI S. SHETH
SUMMARY
Over *+ years of IT experience and a solid foundation in Business Analysis, User Interface(UI)
design, User Experience(UX) design and Information Architecture(IA)
Worked as Sr. Business Analyst, Lead UI Designer, Prototype Developer and Information Architect
Industry Experience with Financial Services, Retail and Healthcare businesses
Masters Degree in Information Architecture with GPA 4.0
Capable to adapt to organizational and technological changes
Very much passionate about working with different teams and learn new skills
Strong leadership, analytical, problem solving and interpersonal qualities
SKILLS
Web Technologies: HTML, XHTML, CSS, JavaScript, PHP, XML
Design Tools: Adobe Dreamweaver, InDesign, Photoshop, Fireworks, Flash, Visio, Illustrator, Axure
Content Management Systems: Drupal, WordPress, Subversion
Productivity Software Suites: MS Office, MS Project
Operating Systems: Windows XP/Vista and Mac OS X
Concepts: Business Analysis, Information Architecture (IA), Human Computer Interaction (HCI), Usability
Testing and Research, User Interface Design and Development, Project Management, Visual and Verbal
Communication, Information Design, Agile Methodology
CONSULTING EXPERIENCE
Senior Business Analyst consultant at leading financial institution JPMC
Lead Usability Analyst and UI Designer Consultant at JPMC
Usability Analyst and Information Architect at Usability center UTEC and Technical Institute IIT
Freelance Information Architect and Usability analyst at retail web design company E-Designs
Solutions
Assistant Project Management at leading pharmaceutical healthcare organization, Intas
Biopharmaceuticals
EXPERIENCE
JP Morgan Chase & Co. 2012-Present
Cognizant Technology Solutions US Corp.
Sr. Business Analyst and UI Consultant
Collaborating in Agile software development process with global team members for projects of
JPMC applications Treasury Services Deal Manager (TSDM), Access Next Generation (ANG), Orbeon
Migration and Usability Testing.
Creating, updating, and maintaining the functional requirements and use page specifications
documentation.
Creating, updating, and maintaining the web prototypes.
Involved in requirement gathering phases to ensure understanding of business requirements.
Sharing expertise with business for the feasibility of User Interface requirements.
Consulting Services www.cognizant.com
Conducting prototype walkthrough with business partners to gain approval and identify defects or
potential enhancements
Supporting the requirements and prototypes through development and testing, answering any
clarifications needed by QA and Dev teams
Estimating effort for reporting and planning purposes
Interacting with inter-department personnel to gather requirements/change requests.
Providing UI Design improvements and have solid experience with design and layouts
Providing increasingly flexible functionality within the analysis phase based on the businesses
feedback
Documenting and creating wireframes and high-fidelity mockups to develop the click-through
prototypes which play an important role in continuous improvement of the usability of the
application UI pages.
Producing prototypes with expertise with designing tools like Adobe Dreamweaver, Photoshop, MS
Visio, MS Axure and programming languages like HTML, XHTML, CSS, JavaScript, JQuery, XML etc. to
ensure shared understanding of business, usability and technical implications and provide guidance
to development teams.
Migrating the requirements and UI functionality of forms to an open source java platform (Orbeon
Forms)
Responsible for creating and delivering any graphical elements (icons, buttons, images, etc), page
code and CSS in a Photoshop and Dreamweaver as needed by the business and technology teams.
Evaluating existing prototypes to provide design improvements and help implement usable
interface designs.
Serving as a contact between the UI team and the IT organizations providing technical feasibility of
the interface design and resolving implementation issues.
Working closely with large team of business analysts and developers to ensure business
requirements are satisfied and most important features are developed in a timely manner.
JP Morgan Chase & Co. 2010-2012
Modis Inc, IL
UI Consultant
Articulated and organized hands-on approach of end-to-end Usability testing for TSDM with
attention to deadlines and precision. Presented this approach to senior management to explain the
benefits of usability testing for TSDM application and its end users.
Led Research and Usability Testing project for TSDM and served as a UX (User Experience) lead to
perform user analysis, research for the domain, UX team training, brain storm for generating
concepts, and work with test participants and create roles for usability team.
Worked with Deal manager team and educated team to plan for pilot testing of TSDM with usability
methods.
Coordinated usability sessions with business analysts, user interface designers, developers and
senior managers and stakeholders to define usability goals and objectives, to interpret
requirements, to investigate and define user experience needs and options and to identify
modifications and enhancements to improve the user experience and usability of the application.
Handled participation enrollment for TSDM Usability testing from the user pool. Responsible for
developing scenarios, usability protocols, designing note taking forms, users personas, user
Consulting Services www.Cognizant.com
screening questionnaires, user consent forms and facilitator s scripts and other test documentation
based on business requirements.
Delivered supporting documents including user analysis, research reports and presentation of
results.
Planned and analyzed usability test result data for efficiency, effectiveness and satisfaction of
business users and checked whether accepted recommendations have been implemented in next
releases and demonstrating project findings to share usability knowledge to other J.P. Morgan
Chase teams.
Responsible for creating and delivering any graphical elements (icons, buttons, images, etc), page
code and CSS in a Photoshop and Dreamweaver as needed by the business and technology teams.
Created interactive and pixel-perfect prototypes of the online interfaces.
Teamed up closely with the User Interface Designers to convert page design schematics into
working, coded prototypes that demonstrate the inter-related pages and behavior of individual
page elements.
Maintained expertise in front-end technology and interacted best practices to ensure the interface
is implemented in the most efficient manner and meets the highest standards of usability.
E-Designs Solution 2008-2010
Freelance Information Architect and Usability Analyst
Developed site architecture and navigation for clients websites and prepared realistic plans
Worked with clients to understand their corporate objectives and worked on requirement
gathering
Defined strategy, features for different web sites and worked with developers.
Developed logos, taglines and worked with lots of image enhancement and graphics
Designed and developed web pages employing web standards and using HTML, XHTML, CSS,
JavaScript.
Created wireframes using Papers, Photoshop, InDesign Visio, Axure.
Prepared feature lists, site maps, mockups, visual specification, working prototypes and other
artifacts to describe the intended user experience.
Website: www.dezi9or.com
Intas Biopharmaceuticals Ltd, India 2006 - 2007
Assistant Project Management
Assisted Head of Strategic Planning and Development, at Intas Biopharmaecuticals Ltd., India
Helped in planning, execution, monitoring of resources and time lines for R&D projects using MS
Project
Worked closely with developers to update company s news and upcoming events in company s
website
Worked on reorganization of company s website http://www.intasbiopharma.co.in/, making
significant changes to the content, functionality and design to make it more user-friendly and
informative
Designed and tested subsidiary company s website http://www.indusbio.co.in/
Actively contributed to projects within corporate communication department
Consulting Services www.Cognizant.com
PROJECTS
2006 - 2007
Illinois Institute of Technology, Chicago, IL
Information Architect for SortIIT
Designed and Developed Information Architecture for Open Source Card Sorting Supporting
website
Assisted Dr. Karl Stolley (Assistant Professor, Technical Communication) for SortIIT project
Performed user research, interviewed key stakeholder and prospective users and provided results
Created IA model and contributed design paper prototypes/Photoshop mock-ups
Designed multiple logos for SortIIT to create brand identity using Adobe Photoshop and InDesign
Performed competition analysis of similar web card sorting and open source websites and
submitted results
Created and contributed supportive document with recommendations for the development phase
Usability Testing and Evaluation Center (UTEC), Chicago, IL
Usability Analyst & Note Taker
Conducted the usability testing of AAD website as an analyst under the directorship of Dr. Susan
Feinberg
Worked with the test participants, facilitators and observers during the test
Designed and developed the participant profile & note-taking forms
Prepared the test location, recorded test times and took notes
Performed analysis of the debriefing questionnaire
Carried out card-sorting method
Websites: http://www.iit.edu/usability/, www.aad.org
Illinois Institute of Technology, Chicago, IL
Technical Assistant for Document Design and Art and Architectural History Courses
Assisted Dept. Chair and Professor, Humanities in undergrad & grad required classes
Assisted students with different design and development assignments
Helped students to trouble-shoot the technical difficulties with InDesign and Photoshop
Assisted professors with technology and class management
The Image Studios, Chicago, IL
Web UI and Graphic Design
Involved in re-design project of the company website
Revising/writing content for the new design
Organizing weekly status meeting with web developers
Working on the design and development strategies
Designing graphics for the website
Website www.theimagestudios.com
Consulting Services www.Cognizant.com
Redesign of Communication Across the Curriculum (CAC) website
Developed CMS-structured web solution for CAC program using Drupal
Designed and provided paper prototypes and sample templates to development team
Customized system to meet the needs of the CAC department and users of the website
Managed existing and new content with the help of Drupal modules like Views, CCK, Menu
breadcrumb, etc.
Website: http://www.iit.edu/cac/
Designed and developed Rajani Printery website
Created paper prototypes and Photoshop mockups for client using MS Office and Adobe Photoshop
Created logo, taglines, graphics for brand identity using Adobe InDesign
Collected, created and modified content for the website
Developed web pages using HTML, CSS, XHTML and Dreamweaver
Website: www.rajaniprintery.com
Conducted Formal Usability Test for Epicurious, a food website
Prepared user profiles and recruited participants
Created task scenarios and conducted walkthroughs
Prepared test environment and conducted usability tests at UTEC lab at IIT
Conducted post test questionnaires and analyzed data for efficiency, effectiveness and satisfaction
of users
Website: http://www.epicurious.com/
EDUCATION
MS in Information Architecture, Illinois Institute of Technology, GPA: 4.0
Post Graduate Diploma in Bio-Informatics
Bachelor or Science
CONTACT
Phone: 773-***-****
Email: ************@*****.***
Consulting Services www.Cognizant.com