Misty Koons

Email: abpqy4@r.postjobfree.com

Address: *** ***** *****

City: Columbus

State: OH

Zip: 43235

Country: USA

Phone: 614-***-****

Skill Level: Director

Salary Range: $50,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

MISTY D KOONS

SUMMARY

Seasoned public relations professional with over ten years of experience specializing in consumer beauty, fashion, health and medical brands. Proven skills in strategic planning, development and implementation of media relations programs.

EXPERIENCE

SBC

Columbus, OH

2/12 aaa 7/12

Public Relations Consultant

A full-service advertising, marketing and public relations firm comprised of national and local consumer retail brands, such as Elmeraaas, Bob Evans, Ashley Stewart, and more. Serving as a public relations consultant. Recent projects include:

aa Ashley Stewart: A plus-size womenaaas fashion store that caters to sizes 12 - 26 with over 100 locations nation-wide. Currently, Ashley Stewart is in the process of opening over 24 stores before the end of the year. Garnered local publicity for its Grand Openings, specifically in the Miami area. As a result, the aaAMiami Herald,aa all major Miami-centric radio stations and plus-size bloggers attended and covered the Grand Opening of the Ashley Stewart store in Miami.

aa Elmeraaas: For the 2012 Back-to-School season, Elmeraaas declared itself the aaAOfficial Sponsor of the First Day of School.aa To commemorate, the brand created a aaA1st Day Appaa that allows parents and loved ones to document and publish on-line their childrenaaas 1st day back to school photos year after year. To date, familycircle.com, goodhousekeeping.com, marthastewart.com, parents.com, and many more applicable websites have featured the aaA1st Dayaa initiative, resulting in over 15 million qualified consumer impressions.

aa JCaaas 5-Star Outlets: When JCPenneyaaas outlet stores were purchased by a corporation, the name was changed to JCaaas 5-Star Outlet. To prevent shopper confusion, a multi-city media outreach (where JCPenneyaaas outlets were affected) was conducted to reassure the public that the JCPenneyaaas outlet store that they were comfortable with was going to be the same: aaASame quality, different name.aa The client expected five media placements per demographic; the client was beyond satisfied when not only did the major newspaper outlets cover the name change, but some areas produced news segments that aired on local ABC/CBS/FOX/NBC affiliates.

aa Ashley Stewart and Elmeraaas: Managed clients social media calendars which consisted of daily messaging.

Behrman Communications

New York, NY

10/07 aaa 03/10; 02/01 aaa 08/06

Senior Vice President

A boutique public relations agency based in New York City specializing in beauty, fashion, health, medical and lifestyle brands such as LaaaOrA(c)al Paris, Inamed, Blow, the New York Blow Dry Bar, Ted Gibson, Trish McEvoy Cosmetics, Hackensack University Medical Center, Izod and more. As senior vice president, responsibilities included new business development and presentation, budget management, and team leadership of eight employees. Areas of expertise include media relations, brand positioning, special event planning and execution, executive communications, writing and editing press releases, new business proposals and corporate reports.

Past notable projects include:

aa Hackensack University Medical Center: Supervision of agencyaaas largest account. Responsibilities consisted of execution of overall media relations program, based on the health topic of the day such as aaASwine Flu.aa Also drafted all support material, crisis management and communications branding. The physicians affiliated with HUMC were consistently quoted in national publications, and featured as experts on national television outlets such as Today, FOX & Friends, Good Morning America and the Early Show.

aa Ted Gibson, Celebrity Hairstylist: The development, launch and management of Ted Gibson, a celebrity hairstylist with salons in New York City and Ft. Lauderdale, as well as a line of hair products. Includes drafting and distributing all product press releases and stylist bios; securing consistent monthly placements in top fashion magazines and on the top morning news programs. The results to date are: a full-page profile with photo in aaAVogue;aa a three-page profile with photos in aaAPeople;aa segments on all national morning talk shows, ultimately leading to a permanent guest spot on TLCaas aaAWhat Not to Wear.aa Today, Ted Gibson, at $900 per haircut, is the highest paid stylist in the world.

aa Blow, the New York Blow Dry Bar: Created and implemented the public relations program that launched the first salon in the country that specialized in blow-outs. Strategies included aggressive media relations outreach; crafting of press releases for its hair styling products; securing editor appointments in salon, as well as coordinating desk-side visits to introduce new products. To date, Blow, the New York Blow Dry Bar, has expanded to a second location in New York City, and its products are sold in every Ulta store across the country.

aa Additional projects included public relations program development for Izod, Dr. Brandt, Dr. Alexiades, Paul & Joe, Inamed Aesthetics, Trish McEvoy, Paul Mitchell and more.

TLCommunications

New York, NY

08/06 aaa 10/07

Vice President

Entrepreneurial public relations agency that represents consumer lifestyle products.

aa Managed staff of public relations specialists, leading all account management functions such as budget management, media relations and event planning, client programs and presentations.

aa Acted as direct liaison with clients to ensure satisfaction and maintenance of their accounts.

aa Drafted proposals, presentations and client plans of action which resulted in new business.

Womanaaas World

Englewood Cliffs, NJ

06/95 aaa 02/01

Fashion and Beauty Writer/Copy Editor

The nationaaas top-selling weekly magazine that focuses on fashion, beauty, lifestyle and real-life stories.

aa Managed, conceived story ideas and crafted articles for the departments of fashion, beauty, makeover and fitness; hired freelance writers, negotiated fee and processed payment.

aa Copy edited all magazine content, as well as wrote several articles consisting of real-life stories, recipes, Richard Simmonsaaa weekly column and more.

EDUCATION

Pace University, Pleasantville, NY

05/95

B.A. in Journalism and English Literature

GPA: 4.0

Graduated Summa Cum Laude

Awarded Journalist of the Year

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