**** ******** **** ****

Fairfax, Virginia *****

PH: 703-***-****

abppl4@r.postjobfree.com

Nicole M. Bergstrom

Senior Web Manger with over 15 years experience managing critical and complex web sites for the Federal

government, non-profits and small businesses. Areas of expertise include: complete website

design/development; needs analysis; information architecture; site navigation design; Section 508

consulting, evaluation and remediation; and web content management system evaluation, implementation

and customization.

Highly customer-centric with excellent relationship building skills as evidenced by achievement in managing

the NIH Clinical Center web site for 11+ years. Posses strong consulting and communication skills, technical

coordination experience, and web site team management expertise.

Communication Strategies: Excellent written and verbal communication,

Technical & Project

organized thought processes, polite and respectful of others, adapts

Management Skills

presentations to the audience.

Project Management: Innovative, self-starter, align the needs of the

organization with online communication strategies, manage timelines,

budgets, personnel, and multiple projects, planning and coordination.

Accessibility & Section 508: Subject matter expert, evaluation, compliance

testing and remediation, VPATs, Accenture Digital Diagnostics Engine,

AMP, WAVE, Assistive technology including Jaws, Dragon Naturally

Speaking.

Website Design: Needs analysis, information architecture, wireframing &

storyboarding, workflow design, flat comps/mock ups.

Web Development: Expert knowledge of web browser standards and

cross-browser compatibility.

Ability to Hand-Code: User friendly and Section 508-compliant HTML, CSS,

and XML.

Usability: Formal testing, human interface design, heuristic reviews,

information architecture, navigational design.

Web 2.0/Social Media: Podcasts, Blogs, RSS Feeds, YouTube Videos, Gov

Delivery, Facebook and Twitter.

Content Management Systems (CMS): CMS principles and best practices.

Requirements gathering and evaluation, implementation, customization,

and maintenance. Specific products include Serena Collage, Interwoven

Teamsite (now Autonomy), WordPress, and Joomla!

Search Engine Optimization/Web Analytics/Marketing: Web Trends,

metrics analysis and reporting, keyword analysis, communication and new

media marketing.

Writing: Web content creation and editing.

Training: Develop and Deliver technical CMS training, end user (non-

technical) training, Section 508 training.

Documentation: CMS training guides, standard operating procedures,

compliance and remediation plans, web style and standard guides.

Independent Contractor

Work Experience

3/2012 - Present Fairfax, VA

Provide website design and development services for the Federal government,

non-profit organizations, real estate agents, and other small businesses.

Includes conducting needs analysis, workflow analysis, architecture design,

wireframing, mock-up/design concepts, WCMS implementation and product

development and implementation. Specific work samples available upon

request.

Conducted a Section 508 compliance assessment of the National Student

Clearinghouse s Student Transcript Ordering System and authored a 50 page

report detailing the evaluation findings and remediation recommendations.

Website Project Manager/Content Administrator/Section 508 Coordinator for

NIH Clinical Center Contract

4/2005 2/2012 Independent Contractor to Quotient, Inc Columbia, MD

Hands on technical Website Content Manager to a National Institutes of

Health, Clinical Center contract.

Coordinated with Chief, Office of Communications to align the Clinical

Center s website (clinicalcenter.nih.gov) content and features with the

organizations goals, initiatives, and strategies.

Provided technical coordination to ensure effective communication

between Office of Communications and IT staff.

Directed the activities of and set priorities for team of web developers.

Coordinated plans, timelines, processes, procedures, training and

functional requirement documents for web -based projects

Advised on web communications strategies and solutions related to digital

marketing and social media tools.

Managed and monitored day-to-day website updates, postings, and new page

development for a collection of over 20,000 internal and public facing web

assets.

o Assigned maintenance tasks as required to ensure a smooth flowing

pipeline of request completion.

o Managed all assets via the Serena Collage web content management

system.

Created design concepts and wireframes and design documents prior to

developing new department-level websites.

Configured standard design templates, dynamic features, and workflow cycles

using the Serena Collage CMS tool.

o Trained web team on technical aspects of configuring the Serena

Collage CMS.

o Trained non-technical content contributions on the use of the CMS.

Hand coded accessible HTML, XML, JavaScript and CSS.

Gathered and analyzed Web Trends analytic data as requested.

Established guidelines and procedures for adhering to Section 508 standards; created

508 checklists for evaluating all web content (including pdf files) prior to going to

production; and provided usability testing on websites.

Advised the CC on ways to strengthen and ensure compliance with Section 508;

provided staff training on use of compliance and remediation techniques.

Represented the CC at monthly NIH Section 508 Coordinators meetings and

served on the trans-NIH Section 508 Accommodations Committee

Created and maintained the NIH CC Section 508 Compliance and Remediation

(C&R) Plan.

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Nicole Bergstrom Page 2 2012

HHS/Accenture Digital Diagnostic Engine Section 508 issues manager.

Served on the NIH Enterprise Architecture CMS Standards sub-committee which

developed a new Web Content Management Systems Brick that was approved

in February 2012.

WCMS Consultant/Project Manager

11/2007 2/2012 Independent Contractor to Quotient, Inc. Columbia, MD

Served as web content management expert for the Federal Retirement

Thrift Investment Board (FRTIB). Assisted the organization with evaluating

their WCMS needs and putting together a WCMS requirements document.

Implemented and customized the Serena Collage Web Content

Management System for the FRTIB.

o Created master templates, contribution solutions, and workflow

processes.

o Provided web design consulting, end user training, and technical

Collage support post-implementation.

Project managed several Serena Collage implementation engagements for various

clients including North Carolina Zoo, American Capital, and Aircraft Owners and Pilots

Association.

Served as the web content manager for the web maintenance and

development contract for the U.S. Department of Veterans Affairs, Office of

Public Health and Environmental Hazards.

o Used InterwovenTeamSite (now Autonomy) to manage content.

o Conducted user needs analysis sessions and requirements gathering

for web site redesign projects.

o Developed wireframes and information architecture based on

gathered feedback.

o Project managed a web team to implement the new design and

information/navigational schemas.

o Developed web style and standard guides.

Web Editor/Project Consultant

9/2000 4/2005 Technical Quality Management Falls Church, VA

Performed as a contractor to Technical Quality Management under a National

Institutes of Health Clinical Center web editing contract. The following details

services rendered to the NIH Clinical Center while under contract:

Project managed the implementation of the Serena Collage web content

management system and demonstrated proof of concept by developing 3

pilot websites to be managed by the WCMS.

Performed web editor and webmaster duties as assigned.

Provided technical advice, needs analysis, and information gathering for

the development, maintenance, and enhancement of the Clinical Center s

website (clinicalcenter.nih.gov) including its intranet presence.

Engaged in daily website content creation, and web page redesign, html

coding, graphic manipulation, and pdf file creation.

Advised on creating accessible websites that adhere to the Section 508

regulations released in July 2001.

Performed usability and navigation testing.

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Nicole Bergstrom Page 3 2012

Participated as part of a team that performed a complete redesign of the

NIH Clinical Center including formal usability testing in a lab and card

sorting exercises. The new web site was awarded Best of Show from the

Washington, DC, chapter of the Society for Technical Communication in its

2004 competition.

Coordinated with graphic designers and programmers to implement new

site tools.

Information Technologist

9/1994 7/2004 Fu Associates, Ltd. Arlington, VA

Engaged in web marketing and Search Engine Optimization activities for

America s Career InfoNet website.

Provided website management for the Training Technology Resource

Center

Led the needs analysis and development of a web-enabled user interface

for two Bureau of Labor Statistics products called the Industry -Occupation

Employment Matrix and the Occupational Employment, Training, and

Earnings Database. Work included developing storyboards to demonstrate

how an end user would move through the various website screens to

accomplish tasks. Created wireframes and information architecture

strategy to help guide the user experience.

Education M.A. Telecommunications August, 1997

George Mason University, Fairfax, Virginia

Specialized in Educational Technology, Graduated Summa Cum Laude

B.A. Spanish and Sociology/Anthropology June, 1992

Colgate University, Hamilton, New York

Dual Major of Spanish and Sociology/Anthropology; Graduated Magna Cum Laude

with Honors in Sociology

Skills/Proficiencies Project Management; Instructional Design; Web Site Design and Development;

Quality Assurance; Information Architecture; Usability; Research and Web Site

Marketing; Analytics; Search Engine Optimization; Section 508 Standards;

Section 508 Compliance and Remediation; Social Media

Web Content Management Systems (Serena Collage, Adobe Contribute,

Joomla, WordPress, TeamSite), Database Management; Web Communication

Tools; Operating Platforms including Unix, Windows, Macintosh; Web Analytic

Programs including WebTrends; Microsoft Office Products; Graphic Design

Programs; HTML Authoring Tools; Adobe Acrobat Professional; Social Media

and New Media tools such as Blogs, Facebook, Twitter, YouTube, GovDelivery,

Flickr.

Accessibility and Section 508: Accessibility Toolbars for Web Browsers;

Accessibility Checkers such as Adobe Acrobat Professional, Wave, Accenture

Digital Diagnostics, AMP, Assistive technology including Jaws, Dragon Naturally

Speaking.

Awards/Recognition

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Nicole Bergstrom Page 4 2012

April 2012 - Nominated for an NIH Director s Award for work on the More

th

Than Words conference celebrating the 10 Anniversary of Section 508

2004-2005 Received Best of Show Award from the Society for Technical

Communications (STC) for the NIH Clinical Center Website Redesign (team

member)

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Nicole Bergstrom Page 5 2012

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