Resume

Manager Marketing

Location:

Lexington, KY

Posted:

November 18, 2012

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Resume:

How do I deal with my crazy life? With a sense of humor.

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Resume

Ann Bransom

Lexington-based web developer, graphic designer,

marketer, and blogger

**** *********** **.

Lexington, KY 40517

cell 859-***-****

abppe0@r.postjobfree.com

O B J E C T I V E S

Web development/inbound marketing or freelance writing position in which my management, creative, & technical skills can be utilized to produce measurable improvements for a company or organization.

E D U C A T I ON

Midway College

8/2000-5/2004

BA English Literature

Graduated Summa Cum Laude

Midway College

8/2000-5/2004

AA Computer Information Systems

Graduated With Honors

E X P E R I E N C E

Demand Studios

Freelance Writer

4/2011 – Present

10+ Articles published on marketing, business, and other topicsNever had an article rejected to date

M.C. Mobility Systems, Inc.

Marketing Manager

12/2006 – Present

Manage staff of graphic designers and in-bound marketing assistants. Responsible for all social media management, graphic design, web development, SQL Database management, internal

operational applications, promotional materials, and SEO. Provide sales & web training to company staff through conference call, inperson, written documentation, & Webinar training materials. Tenure

has resulted in the following accomplishments:

Increase of website revenue by 30% within one year of startingContinue to produce increases in website revenue each yearIncreased website traffic by 700%Increased number of qualified leads by over 260%Averaging 13% social media reach increases annually, with 14% Lead to Customer conversion rate on social media website visitsMoved SEO in-house, saving company $12,000 & producing a marked increase in organic search rankingsIncreased company efficiency in several departments by developing & implementing operational applications and moving data to a SQL management system

Simple Web & Graphic Design Solutions

Freelancer

06/2006-Present

Freelanced web and graphic design services, primarily to local market. Design services include: business cards, stationary & envelopes, fliers, tradeshow displays, custom web development, etc.

Developed and deployed local marketing campaign, resulting in arapidly developed customer baseGenerated more design leads than possible to serve on a freelancing basisBuilt a "Freelance Network" through website in order to provide referrals for overflow leadsMaintained high customer satisfaction rates

McAllen Solutions

Software and Web Development Department Manager

03/2006-06/2006

Served as Software and Web Development Department Manager in small IT company environment. Resigned from position shortly after starting due to disagreements over compensation. During

briefly held position:

Reorganized and re-staffed programming departmentFamiliarized myself with two new programming languagesBrought on several new development clientsOutlined and structured a new marketing campaign to increase development leads to the department

Wheelchair Getaways Corporate Office

National Marketing Manager

05/2003-02/2006

Served as Full-Time National Marketing Director of Wheelchair Getaways, a nationally franchised wheelchair van rental company. Responsibilities included PR, Web Design, Graphic Design, Franchisee Relations & Training, Market Research, and SEO.

Redesigned internet presence increasing search engine placement and overall site aestheticsGained top five placements under relevant search terms in all major search enginesImproved website traffic to over 800 unique visitors a day from less than 100 unique visitors per dayManaged design and placement of advertising materials in over 20 national publications producing a cohesive and professional message for brandingOn-going in-house public relations and brand building campaign resulted in distribution of over 10,000 press releases and a pickup rate of 15%. Improved outsourced placement rate by over 10%.

S O F T W A R E S K I L L S

Well versed in a wide array of design, development, and creative software programs. Additionally, highly proficient at number of statistical analytic programs pertaining to marketing measurements &

website data.

Macromedia Suite (Fireworks, Dreamweaver)Adobe CS5 (Photoshop, Illustrator)Adobe Acrobat 9 ProMicrosoft SQL Management Studio ExpressMicrosoft Visual Web Developer ExpressHubspot In-Bound Marketing Software

L A N G U A G E S K I L L S

ASP.NET (VB)

C E R T I F I C A T I O N S

Inbound Marketing Certified Professional

Inbound Marketing UniversityHonors Distinction (Exam score over 90%)

P U B L I C A T I O N S

Date: January 2012

Date: September 22, 2011

Date: September 19, 2011

Date: September 14, 2011

Date: March 15, 2011

Lexington: Look local for your next creative help

Date: February 02, 2011

Date: January 06, 2011

Business Improvement District for Downtown Lex?

Date: January 04, 2011

Build a bypass for Lexington’s communication gridlock

Date: October 27, 2010

Date: October 14, 2010

Date: September 28, 2010

WEG me when it's over

Date: September 01, 2010

Companies can’t hide from online criticism

Date: August 18, 2010

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