Ashley Weinhandl

AshleyWeinhandl

Toronto, ON

I have five years experience spearheading successful marketing, promotions, events and public relations ventures that engage, communicate, impact and achieve results.

I successfully surpassed all previous fundraising goals through a direct mail campaign at Lakeland College, developed the most successful print marketing advertisement for the Lloydminster Tourism Department and had the highest attended event in the history of Canadian Management Centre. These are just a few of the success stories I have provided for businesses throughout my career.

Thus, I am able to provide strategic, creative solutions to help you, your brand and your business move forward to achieve success. I create strategic rhetoric that connects and impacts your target audience to

ensure results that will change and sustain your audience.

If you would like to learn more, discuss your ideas or just want to connect, please feel free to contact me at any time.

Regards,

Ashley Weinhandl

Your Strategic and Creative Consultant.

Marketing. Promotion. Events.

*Portfolio to be up shortly. Thank you for your patience.

abppax@r.postjobfree.com

416-***-**** mobile

PROFESSIONAL EXPERIENCE

MARKETING/PROMOTION

Surpassed all previous fundraising goals for the Alumni Association through the Annual Giving Campaign.

Successfully wrote and edited letters mailed to 10,000 Alumni for the Annual Giving Campaign.

Created innovative and effective marketing products resulting in an increased awareness of Canadian Management Centre (CMC)

services.

Constructed a brochure for the Lloydminster Tourism Department which improved the effectiveness of the department and generated more interest from tourists. This brochure became so successful that it is still in use today.

Composed the official tourism letter and promotional material sent to tourists.

Developed innovative sales letters and advertisements which attracted new members to the Rotary Club and increased ticket sales to the Lakeland College production of The Mousetrap.

Researched, wrote, and provided all promotional material for the Tourism Radio program.

ONLINE MARKETING

Enhanced visibility and increased sales for CMC through successful email marketing campaigns.

Promoted CMC events online through creating and executing all written material.

Increased band sign-up, program visibility, fan attendance and improved business by promoting Bodog Battle Canada online through e-mail,

social media sites and the Bodog Music website.

Wrote copy for the City of Lloydminster tourism website and concert reviews for the Bodog Music website.

Knowledge and experience with Facebook, Twitter, MySpace and LinkedIn.

EVENT COORDINATION AND EXECUTION

Successfully created, organized and executed every aspect of the events at CMC which resulted in increased brand awareness, improved client

relationships and sales opportunities.

Helped increase business and the visibility of CMC by successfully

organizing and executing appearances at trade shows and partner

events.

Successfully organized, coordinated and managed concert events for the

Bodog Battle Canada program which resulted in the involvement of 700

bands throughout Canada and the attendance of 5000 fans.

Responsible for helping with the set-up, media events, d cor, registration, silent auction and event execution for Toronto Chocolate Festival 2009

and The Chocolate Ball to raise money for the Ava Rose Fund at

SickKids Hospital.

Volunteered for the FACTOR fundraiser to support the women s shelters in Toronto by promoting the event, on-site event set-up, door greeting and donation collection.

PUBLIC RELATIONS/COMMUNICATIONS

Developed strong professional relationships with clients/partners at CMC and bands involved in the program at Bodog Music.

Helped increase attendance at the Bodog Battle Showcase and Bodog Battle Canada by conversing with audiences during North by Northeast

and Canadian Music Week.

Increased the profile and awareness of the Lakeland College Alumni Association by delivering clear, concise and informative speeches to

students.

Provided professional and knowledgeable service to tourists seeking information about the city.

Generated new business through cold calls made to bands encouraging participation in our Bodog Battle Canada and US programs.

EMPLOYMENT HISTORYMarketing AssociateToronto, ON

2008 - 2009Band Service Agent / A&R AssistantToronto, ON

2006 - 2008Bodog MusicDevelopment CoordinatorLloydminster, AB

2005 - 2006Development Officer (Contract)Lloydminster, AB

- 2005Communications Assistant (Internship)Calgary, AB

- 2005

EDUCATIONB.A. in Communication StudiesCalgary, AB

2001 - 2005

Cumulative GPA: 3.5.

Completed courses in marketing, promotion, public relations, writing and media relations.

Placed on the Faculty of Communication and Culture Dean s List (awarded to students with proficient academic achievements) for

the 2003-2004 school year.Digital Publishing Design CertificateToronto, ON

- Present

Part-time studies (one class per term).

TECHNICAL QUALIFICATIONS

OS & Software: Windows / Macintosh / Microsoft Office (Word, Excel,

Outlook, PowerPoint)

Graphic Design: Adobe Photoshop / Adobe Illustrator / Adobe InDesign

Website Development: Copywriting / HTML / Adobe Dreamweaver

abppax@r.postjobfree.com 416-***-**** mobile

© Copyright Krop 2012

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