John Henshell

***** ** *** **.

Beaverton, OR ***07

503-***-****

abpksf@r.postjobfree.com

http://home.comcast.net/~johnhenshell/

SKILLS,

QUALIFICATIONS, AND EXPERIENCE

Strategic oral and written

communications: writing, technical writing, editing, public speaking, listening,

interviewing, training, making presentations, reinforcing messages

Management: developing and

implementing programs, creative problem solving, innovating, strategic planning

and organizing, leading, hiring, supervising, conducting meetings, budgeting

Interpersonal skills: making people

laugh, bringing people together, building consensus, building professional

relationships, collaborating as a team member

Analytical skills: researching and

reporting, translating complex and technical material into lay language

Media production: desktop-publishing,

Web publishing, photography, audio, and video

Marketing: marketing communications,

promoting programs and events, providing customer service

Software: Word, Excel, PageMaker, Photoshop, FrontPage, et al

WORK

HISTORY

1995-present

Writer/Editor/Marketing

Communications Consultant; self-employed

* Write and produce marketing

materials for freelance clients. Add value to clients' communications through

adept use of diction, syntax, context, and visual images.

* Manage projects and publications.

* Consult.

Write Internet content, articles,

marketing collateral, advertising copy, brochures, features, press releases,

business plans, proposals, reports, and speeches.

* Served as Senior Content Editor for

goodguys.com; Portland, OR 3/00-7/00. Wrote buyers' guides, product profiles,

technical articles, editorials, feature articles, glossary entries, and other

Web content. Researched and analyzed competitors' Web strategies and content.

Provided product training for creative staff.

-- Created successful corporate image

campaign for independent food wholesaler.

-- Wrote hundreds of instructional

articles about computers, consumer electronics, and do-it-yourself projects for

eHow.com and homeimprove.com.

-- Wrote, edited, designed, and

desktop-published newsletters for a property management company.

-- Researched and wrote articles

about new technologies for the Oregon AeA magazine.

-- Edited communications from the

president and board of directors to members, and press releases for the Hazelnut

Growers of Oregon.

1991-1994

Director of

Communications and Marketing Services; School Bus Services, Gresham, OR

Copywriter

(communications manager), Boyd Coffee Company; Portland, OR

* Managed and

provided internal and external corporate communications.

* Wrote,

designed, and published brochures, flyers, trade show materials, employment ads,

and other marketing materials. Wrote press releases, scripts, and advertising

copy.

* Wrote,

edited, and desktop-published customer and employee periodicals, including

weekly four- to eight-page newsletter. Coordinated with managers, conducted

interviews and research. Created graphics and took pictures. Managed printing

and distribution.

* Counseled

and supported executives and employees with oral and written communications

projects.

-- Produced

nine-part newsletter series covering espresso sales to high schools that led to

additional sales and helped to strengthen Boyd's partnerships with profiled

accounts.

-- Produced

four-part newsletter series with field photographs detailing customers'

marketing strategies to promote Boyd's coffee.

-- Edited,

rewrote, and designed $500,000 proposal to automate Boyd's shipping and

receiving warehouse. Management immediately approved proposal. Initiated crisis

communications to inform and calm salespeople and maintain business during

shipping delay caused by system implementation. Wrote cover article about new

system and shot color photographs for national trade journal.

-- Created

annual April Fools' newsletters that successfully increased interest,

readership, loyalty, and employee morale.

-- Provided a

division sales manager with information that helped him close a sale to Boyd's

biggest new account in 1994.

-- Met every

deadline.

EDUCATION

B.A., The Evergreen State College,

Olympia, WA. Major area of study: communications arts

PROFESSIONAL

Vice-President of the Oregon/Columbia

chapter of the International Association of Business Communicators (IABC),

1997-2000. Member of American

Communication Association.

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