User Info

Matlock, Mica (Mica Matlock)

USA - TX - Dallas

Resume Details

MICA MILAR MATLOCK

***** *********** ****. #***

Dallas, TX 75248-4732

Phone: (972) 386-MICA

E-mail: abph05@r.postjobfree.com

CAREER SUMMARY

13 Years Experience: Marketing, marketing communications, copy/content writing, and media production.

Marketing Categories: Business-to-business and business-to-consumer; enterprise accounts, small and medium business, consumer, and VAR/systems integrator; field and corporate marketing.

Marketing Disciplines: Marketing strategy development and tactical execution; marketing program management; demographics/targeting analysis; collateral and direct mail development; advertising: print, web and TV; copy/content writing: print and web; electronic communications; TV/video/multi-media production; budget management; ROI assessment; vertical industry segmentation; co-op/partner marketing; database development and management; public relations; product launches; and event management.

Direction of: Ad agencies, cross-functional teams, marketing support resources, strategic planning and messaging, web programmers and designers, telemarketing firms and call centers, database managers and list agents, multi-media production companies, and promotional vendors.

Industry Experience: High-tech (9 years), Computing/IT (5 years), telecom/wireless (4 years),

healthcare (1 year), TV/video/film production (4 years), and partner/channel development (4 years).

KEY ACCOMPLISHMENTS

- Conceptualized and executed marketing programs with up to 7% response rates and 40:1 ROI. (Compaq)

- Supported sales teams who grew their accounts 54%-100% annually. (Compaq & Sequent)

- Led cross-functional teams of up to 30 people and managed marketing budgets of up to $1 million/year. (Sprint & Compaq)

- Developed metrics to measure marketing program success rates (ROI) and track revenue generation. (Compaq)

- Developed database tools and querying capabilities to capture and analyze customer/prospect information. (Compaq & Sequent)

- Phased out agency for all writing, creative and web programming functions by performing those tasks and shifting marketing launch delivery to the Internet via interactive webcasts and online content. (Sprint)

PROFESSIONAL EXPERIENCE

SOVERA SYSTEMS

(Agency):

Marketing & Creative Director / Copywriter

(2002-Present) Dallas, TX

- Directed marketing activities for medical and chiropractic seminars, products, clinics, and education.

- Projects completed for: ABEIM-Academy of Bio-Energetic and Integrative Medicine, The American Health Institute, and Parker Chiropractic.

- Wrote content for print advertising, direct mail, collateral, web sites, business plan, signage, surveys, magazine, and textbook.

- Creative direction for logo designs, branding strategies, advertising, web sites, direct mail, and collateral.

- Directed web site development, online registration forms, survey questionnaires, interactive online tools.

- Client liaison for agency, directed web programmers, graphic artists, database managers, and list vendors.

COMPAQ / HEWLETT-PACKARD

:

Regional Marketing Manager

(2000-2001) Dallas, TX

- Directed field marketing strategy and tactical execution for global telecom accounts and small/medium business.

- Developed integrated marketing programs utilizing direct mail, telemarketing, micro-web sites, online registration, executive events, and a co-op seminar program with Microsoft for a nation-wide road show.

- Wrote/edited copy for sales collateral, direct mailers, web sites, success stories, invitations, surveys.

- Directed ad agencies, cross-functional teams, programmers, database managers, telemarketing, call centers.

SPRINT

:

Senior Marketing Communications Manager

(1998-2000) Dallas, TX

- Managed Large Business Marketing launch activities for all products, services and promotions in 11 business units.

- Directed ad agency, marketing support resources, training activities.

- Led cross-functional teams of 20-30 people.

- Wrote content for web sites, sales collateral and training presentations.

- Produced and directed interactive webcasts and programmed web sites.

IBM / SEQUENT COMPUTER SYSTEMS

:

Global EDS Marketing Manager

(1996-1998) Dallas, TX

- Managed field marketing initiatives supporting the EDS (Electronic Data Systems) account worldwide.

- Developed EDS partner marketing strategy, web sites, co-marketing collateral, promotions, newsletters, and events.

SIEMENS / PYRAMID TECHNOLOGY

:

Global EDS Relations Coordinator

(1994-1996) Dallas, TX

- Managed field marketing and sales support activities for global EDS account.

- Developed collateral, newsletters, success stories, proposals, and presentations.

- Responsible for awareness generation, public relations, special events, and trade shows.

- Managed forecast and revenue databases.

MOTOROLA NORTEL

(Joint Venture):

Regional Sales Rep and Marketing Support

(1993-1994) Richardson, TX

- After-market sales for Alltel Mobile account, sales forecasting and marketing support activities.

TV / VIDEO / FILM PRODUCTION

:

(1989

-1993) Dallas, TX and Los Angeles, CA

- Associate Producer, Production Manager, Video Editor, and Script Supervisor

.

- Worked on TV series, TV specials, TV advertising (spots), music videos and corporate videos.

EDUCATION

Southern Methodist University

:

Bachelor of Arts

(Cum Laude) - Communications (1989) Dallas, TX

- GPA in Major: 3.76 / 4.00

scale

- Overall

GPA:

3.56 / 4.00

scale

- Further Training: Holden Power Base and Value Base Selling, and CHAMP Partner Planning.

HONORS / AWARDS / AFFILIATIONS

- Leadership Positions Held: Compaq Global Account Council, Sprint Intranet Content Advisory Board.

- Graduated from S.M.U. with honors, awarded and maintained three academic scholarships.

- Golden Key National Honor Society, Phi Theta Kappa National Honor Fraternity, President's Honor List.

COMPUTER / TECHNICAL SKILLS

- PC (Windows, NT) / Mac: Microsoft Word, Excel, PowerPoint, Outlook, PageMaker, Novell-GroupWise.

- Databases: LeadMaster, Goldmine, MarketForce, UNIX/Oracle apps, Clear Access (data mining).

- Internet: Web broadcasting, PlaceWare, Lotus Notes 4.6.2, HTML, SkiSoft, Netscape, Internet Explorer.

Contact this candidate