Olga Lira

Email: abpbvx@r.postjobfree.com

Address: **** ****** ***

City: Weston

State: FL

Zip: 33327

Country: USA

Phone: 786-***-****

Skill Level: Senior

Salary Range: $70,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Olga Cristina Lira

1528 Sunset Way, Weston Florida 33327

Phone: 786-***-****, 252-***-****- E-mail: abpbvx@r.postjobfree.com

http://linkedin.com/in/olgalira

Professional with more than 12 years of experience in marketing and sales; with strong capabilities in development of marketing strategic plans capitalizing market opportunities, brand portfolio management and implementation of innovation model for successful launching of new products. Specialist in create distinctive communication plans that increase brands awareness and capture new consumers' preference. Passionate about marketing and people who know add value.

EDUCATION

-Consumer Psychology Diploma 2010-2011

Metropolitana University

Caracas- Venezuela

-Magister of Business Administration (Marketing Management) 2006-2008

Metropolitana University

Caracas - Venezuela

-BA in Mass Communication (Minor in Advertising and PR) 1994-1999

University Catholic Andres Bello

Caracas - Venezuela

PROFESSIONAL EXPERIENCE

2008-2012 Nutresa Group (Food Industries Hermo - Venezuela)

Marketing Director

* Planning and managing marketing strategies and activities to capitalize on market opportunities. Also to ensure consumers preferences and guarantee growth, reinforcement and positioning of our brands and categories. All of this to contribute to the growth of our business.

* Implement a product portfolio management (pricing strategies, segmentation, positioning) making up 20% of SOM (Share of Market) in two years and redefining a category (healthy life) with a 107% increase in sales of these products.

* Development of communication strategies (ATL, BTL, digital marketing) increasing by 30% the indicators of brand positioning and running for two years in a row at the top of advertising recall with a quarter of the budget compared to the competition.

* Development of a model for managing innovation launching several successful products and a children's line that replaced the principal brand first in sales for the first time (august 2012).

2002-2008 Cinex (National Cinema Chain)

Marketing Director / Director of Concessions

* Restructuring of the marketing area creating 4 threads: advertising and promotion; market intelligence, communications; and developing new business units. The unit generated revenues equivalent to one month's sale of the traditional outlets.

* Development of strategies for the area of concessions increasing profitability by 25% and increasing the average ticket by 20% (combos, product formats, menuboards image, promotions, etc). Improved efficiency implementing incentive plans with the sales force.

* Development and management of strategic alliances with other brands (Pepsi, Nestle, Plumrose, Telefonica, Banesco and others) achieving an additional ad spending equivalent to 50% of the internal budget and generating loyalty programs that promoted additional traffic (up 15% of new consumers in key regions such as capital).

2001-2002 L`bel (Corporation Belcorp)

Brand Promotion Manager

* Management of the brand promotion budget and measurements of the return base based on the set sales objectives. Collecting feedback research after every promotion, to determine the effect the message had on the target audience.

* Organization of all brand events (internal and external).

* Development and implementation of brands and products launches (for the media, clients and sales force)

* Manage publicity. (Development of all the promotional brand activities with the purpose to attempt to manage the public's perception of the brand). Also the management of the PR plan.

1999-2001 Telcorp (Motorola MND Partner)

Marketing Manager

* Development of the relationship marketing plan and Services management.

* Development of advertising material for our corporate clients.

* Support the sales department on the development of new business units and strategic alliances

1998-1999 Grupo Editorial P&M (Publicidad y Mercadeo)

Journalist

* Press conference coverage.

* News writing

* Development of features of advertising and tourism

ACTIVITIES

* Member of Enlace (NGO). Development of multiple corporate social responsibilities activities. Web: http://organizacionenlace.blogspot.com

* Sports - Runner. Last marathon: CAF (Caracas-Feb2012), Berlin marathon (Sept. 2011).

* Speaker of motivational talks for young people and teachers (Multiple schools).-Adding Value in our day-.

* Jury of Miss Venezuela (special guest 2012)

* High school: Student Council Representative; President of the Commission on Social Action, Member of the Volleyball team; Honored with the Medal of Excellence at the graduation ceremony.

RELEVANT COURSE AND SKILLS

* Program of -Increasing my management potential- (Business Coaching), 9 months. Group Inestead International (May 2010-may 2011).

* Marketing Management in Branding, Innovation & Market Intelligence. (Medellin - Colombia), 2010-2011.

* Global Brand Strategy (Create and maintain a brand, corporate image), Caracas, 2010.

* Profitability of human resources, Relationship marketing strategies and motivation tools. Caracas (2007-2008).

* Other Skills and programs: Process Management, Analysis of data and indicators Nielsen, BSC (Balanced Scorecard methodology), Media Planning, methodology of BET (Brand Equity Tracking) for branding measurement, Office.

LANGUAGES

Spanish: Native language

English: advanced level

German: advanced level (5 years living in Austria, Vienna)

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