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Dori

CohenDirecotr Retail & Spa

DORI COHEN 300 S. Biscayne Blvd., Miami, FL, 33131

Home: 305-***-**** - abp3j0@r.postjobfree.com

DIRECTOR OF RETAIL AND SPA OPERATIONS " RESORT PROPERTIES

Strategic Planning & Execution / Operations Management & Growth / Customer Relationship Building

Customer focused, results-driven executive with 15 years of leadership experience driving retail, customer service, and merchandising/branding operations within premier multi-cultural environments. Effective decision maker with demonstrated success in customer satisfaction, business development, P&L management, vendor negotiations, and capital expenditure planning. Highly analytical with innate ability to improve profitability, optimize revenue generation, and increase market share within international resorts, hotels, and residential developers. Strong team builder that directly supports multiple retail property operations identifying opportunities for improvement within total product mix, visual presentation, and guest experience successfully accelerating financial performance. Resourceful problem solver and conceptual thinker able to generate new ideas and identify new market trends. Leader in design and development of quality retail products/services and unique designed facilities. Articulate communicator with exceptional interpersonal skills to effectively lead and mobilize diverse multi-cultural groups. Fluent in Spanish.

CORE QUALIFICATIONS Art and Science of Retail * Retail Strategy Development & Operations * Resort & Hotel Lodging Services Financial Performance * Visual Merchandising and Concept Design * Competitive Market Analysis Budgeting & Forecasting Spa Retail Opening * Corporate & Franchise Brand Strategies Retail Marketing Processes * Vendor & Customer Relations

CAREER HIGHLIGHTS Curacao Marriott Beach Resort: Created original European-style Cafe marketplace, established an effective retail buying process, and analyzed/selected total product assortments. Interfaced with Chef on all menu selections. Established business performance metrics and increased sales revenue and guest satisfaction 20%. Gained full ROI within 10 months of opening. Panama Marriott: Increased guest satisfaction 6% and annual profits 162%. Generated $1.2M in profits within first year of implementation. Redesigned 600 sq. ft. coffee cafe into 1200 sq. ft. full service cafe and gift shop. Reduced overall labor/service costs 32%. St. Kitts Marriott Resort & Casino: Designed and executed high end resort gift shop exceeding $1M in sales and increasing profits 10% after first year of implementation. HEI " Atlanta Marriott: Generated increase in sales revenue, guest satisfaction, and ROI by re-engineering lobby gift shop product selection and visual merchandising displays. Managed retail merchandise process relevant to business property, product mix, supply chain, new vendor relations, and inventory controls. Valle Escondido: Key player within redesign of new shopping and dining plaza concept. Designed and executed seven original retail shops, full service restaurant, and coffee cafe. Increased overall guest satisfaction 30%. Captured $20K a month with 45% profit margin.

PROFESSIONAL EXPERIENCE

JW MARRIOTT MARQUIS MIAMI and Hotel Beaux Arts, Miami, FL 2010 - Present

JW MARRIOTT MARQUIS MIAMI Modern luxury hotel infusing sophistication, design, art, fashion, and technology into a diverse landscape of business, meeting, and pleasure travel pursuits.

DIRECTOR OF RETAIL, RECREATION, & SPA, (March 2011 " Present)

Manage multiple outlet operations establishing merchandising strategies, sales plans, and product development. Communicate extensively with multiple 3rd party Retail and Recreation vendors. Identify new business opportunities, oversee selection of products, and negotiate with vendors. Monitor and manage financial performance for hotel boutique gift shop, direct visual merchandising, and manage purchase orders, inventory controls, and product mix/assortment. Drive retail merchandising programs and establish goals for successful performance. Compile and analyze product/vendor performance and interpret sales and market data to ensure growth and profitability. Collaborate with third party Spa partner to complete entire FF&E selection/procurement, design lay-out/finishes, spa service menu, staff recruitment, and job/position protocols. Interface with Events as Group Sales Coordinator and ensure vendor abides by JW Marriott operations and procedures.

Selected Achievements: Designed specialized Retail gift package brochure specifically crafted for groups and conventions increasing store sales and profits. Project managed final design concept for Spa, Salon, and Fitness Center. Developed retail product planning, selection, and visual merchandising of products. Collaborated with S&M to design and develop printed marketing materials and initiatives including loyalty card corporate discounts, trunk shows, corporate amenity gift program for Gift Shop and Jim McLean Golf School, Met2 Fitness membership programs, and personal trainer partnership. Launched 'Green initiatives saving fitness center water service program 97% monthly and transitioned to disposable ear pads from disposable ear phones saving 76% monthly. Identified and implemented steps to improve Retail and Spa Green product offerings and services. Initiated Green operations for Retail and Spa services. Led three different departments simultaneously including budgets, schedules, payroll, purchasing, vendor relations, and marketing strategies. Created and implemented LSOP's and best practices maximizing productivity, departmental profits, marketing, training, associate performance, and team building.

HOTEL BEAUX ARTS New luxury brand within JW Marriott Collection, an exclusive, ultra-modern private hotel ascending 39 stories. Recently named to 'Conde Nast Traveler's Hot List and 'Travel + Leisure's It List of best new hotels.

DIRECTOR OF OPERATIONS, (June 2010 " March 2011)

Ensured successful daily operations within new Marriott flagship Boutique Property by providing direction and leadership to staff of Front Desk, Lobby Ambassador, L'Atelier Lounge, and Housekeeping to enhance new corporate image and build company reputation maximizing guest satisfaction. Advised Food and Beverage and Sales & Marketing departments by providing recommendations and innovative strategies.

Selected Achievements: Key player within final design selections and enhancement of new hotel. Project managed outside construction vendors and contractor projects allowing hotel to open on schedule post two month delay. Established goals and performance expectations for superior guest experiences. Initiated and implemented breakfast offerings/concept in addition to lounge offerings and amenities. Developed and implemented LSOP's and best practices maximizing productivity, departmental profits, marketing, training, associate performance, and team building.

CONSIGN & DESIGN, Santa Fe, NM 2008 " 2010

High quality consignment boutique providing furniture, movie set design furnishings, and home accessories.

RETAIL MERCHANDISE MANAGER

Led operations within three locations managing policy adherence, staff training, and customer service. Designed visual merchandising displays and managed merchandise flow, purchase orders, client invoices, and cost of sales. Identified new business opportunities, selected products, and managed inventory. Conducted estate appraisals in addition to design and redesign consulting for resale. Managed purchasing, pricing strategies, and updated marketing and sales incentives. Developed movie industry client list and strong base of design business via loyal clientele relationships. Analyzed business processes and market trends.

Selected Achievements: Improved profits by identifying cause of underperformance and maximized appeal of store by reengineering space plan layout. Generated and executed marketing plans to increase revenue generation and profitability. Refined company structure to ensure higher standards of products and services.

TAHITIAN INN, Tampa, FL 2006 " 2008

Boutique hotel with resort-style amenities located in Tampa, FL with 79 renovated rooms and suites.

RESIDENT MANAGER

Directed entire hotel and signature Spa operations ensuring customer satisfaction and organizational growth. Worked in compliance with hotel SOP S improving products and services, and executing exceptional guest service. Provided leadership and training to managers and associates to help strengthen skills and hotel protocols. Managed budgets and financial performance. Analyzed fiscal growth within each department.

VALLE ESCONDIDO RESORT & SPA, Boquete, Panama 2005 " 2006

Residential resort community in the mountain highlands of Panama providing an exotic yet 'first world lifestyle.

RESIDENT MANAGER

Ensured successful report management, maintaining highest level of customer service and guest/resident satisfaction. Directed daily operations of front office, Spa, housekeeping, retail, food and beverage, concierge services, and event planning. Conducted all staff training curriculums and supervised/evaluated management and staff. Focused and cultivated each department maximizing productivity, profit, and fiscal longevity. Built relationships effectively driving solutions with often changing business priorities and goals.

CHIRON CONSULTING GROUP, Boca Raton, FL 2000 " 2005

Private consulting firm serving private sector corporate clients and Marriott International.

PRESIDENT

Created, designed, and managed multiple level retail service projects including gift shops, spas, restaurants, cafes, and specialty food marketplace operations. Spearheaded retail Marketplace concept for Marriott CABL region and developed retail concepts in alignment with brand positioning. Utilized entrepreneurial thinking and leadership to create a unique concept design for retail gift shops. Partnered with corporate and private developers building highly productive and profitable relationships. Nationally and internationally skilled collaborating across multiple areas of hotel and lodging industry. Identified and developed networks within numerous foreign countries with little local resources. Clients included HEI Corporation, Curacao Marriott Resort and Emerald Casino, Panama City Marriott, St. Kitts Marriott Resort & Royal Casino, Marriott Hotel Costa do Sauipe Resort & Spa, Frenchman's Reef Marriott St. Thomas, St. John Westin Hotel, The Tahitian Inn, Cafe Brit, Cafe Sitton, CJ Hotels, Microtel, and Valle Escondido.

PRIOR TENURE:

OWNER & OPERATOR, TONINI'S RESTAURANT, Boca Raton, FL

EDUCATION & CREDENTIALS

BACHELOR OF ARTS, EDUCATION, UNIVERSITY OF DENVER, Denver, CO

CORDON BLEU DIPLOMA, L'ECOLE DE CUISINE FRANCAISE, Sussex, England

INTERIOR DECORATION CERTIFICATION, PENN FOSTER UNIVERSITY, Scranton, PA

REDESIGN & REAL ESTATE STAGING CERTIFICATION, B. HARMON DESIGN SCHOOL

RETAIL MANAGEMENT FOR SPA CERTIFICATION, AHLA EDUCATIONAL

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