Chris Rizzo

*** ***** ***** **** *******, GA ****2

Mobile 407-***-**** abp3g5@r.postjobfree.com

Qualifications for Web Development and Web Marketing Technologist

Results-driven senior Internet marketing technology consultant and Web site developer offering over 12 years

of hands-on experience. Methodically implements Website business conversion strategies to generate, and

convert traffic to leads or sales. Produces both small and large-scale Web sites. Directs team members under

tight deadlines to achieve website traffic increases, conversion rate climb, and revenue improvement.

Successfully collaborates with personnel of all levels, from management to sales and creative designers.

Continually devises strategies and develops technologies based on the most current web technology trends.

Areas of Expertise

Website Business Strategy & Production Search Engine Optimization/PPC Marketing

Sales Copywriting / Affiliate Network Marketing Online Split and Multivariate Testing

Website Analytics Tracking & Interpretation Usability Standards & Research

Standards Compliant HTML/CSS Techniques Website Graphic Design and UI Design

Selected Website Project Accomplishments & Clients

Arbor-Nomics, Inc.: Local Atlanta based lawn care service that benefited from a complete site redesign

with an emphasis on lead generation and now powered by pay-per-click traffic generating an average of

120 highly qualified leads per month, 80% of which convert to sales.

LocateADoc.com: Directed effort that quadrupled site traffic in 5 months through search engine

optimization; which helped doubled sales of onsite advertising, advancing the site to one of the 3 most

popular doctor directories on the web.

M&M Hair Care Products: Lead Web developer for this growing e-commerce site selling well-known

products nationally. Created fully customized OSCommerce e-commerce system, zip-based retail

locations search database, and search engine optimization and business consulting.

Eye Surgery Education Council: Headed the development of one of the most popular and award-

winning laser vision correction educational sites on the Web. For over 5 years the site ranked in the top-

5 out of approximately 13.5-million competing sites on Google.com for the keyword LASIK.

Next-Generation Web Site: Led development of a template-based Website system. Produced within

stringent 3-month deadline this system, the 1st of its kind developed with ColdFusion scripting, was

made for the leading patient education materials company in ophthalmology. Product sales exceed

expectations by 300% and sites delivered 200% more traffic than conventional ophthalmology websites.

Printfile.com: Met a 2-month deadline in directing and developing a custom e-commerce system using

current usability standards for this #1 archival materials company in the world. Featuring an intranet and

comprehensive dealer directory, the site generated sales of over $1K in 1st three days of launch.

David B, Reath, M.D.: Co-developed and produced a website that garners 60% of this surgeon s client base.

WomensForum.com: Served as a vital contributor in a redesign of the main hub for the 2nd largest

online women s network (8-million users per month), enabling communication with over 100 partner

sites in the network.

Professional Profile

Nousphere Inc. 2007 to Present

President

Co-founded this online business strategy consulting and boutique Web development company. Focus on

putting select small to medium size businesses located in the Central Florida and Atlanta areas on the Internet

with measurable lead generation or revenue results.

Increased Nousphere s revenues by 500% from 2005 to 2006; revenue double again in 2007, and

continues to rise in 2008.

Consulted with #1 writing instrument company in the world Dixon Ticonderoga to develop an

overarching Web site presence and marketing strategy for their flag-ship sites and product lines.

On-going consultant to Data Transfer Solutions, a well-known Orlando based GIS services company to

devise and assist in the development of a strong Web site presence, and lead generation and PR strategy

for their products and services.

Consulted on and/or built technology for over 37 other professional business Web sites throughout 2006

and 2008.

Mojo Interactive Inc. 1998 to 2007

Chief Technology Advisor/Director of Web Development (Previous)/Web Project Manager (Previous)

Co-founded this successful web development and marketing company specializing in the national laser vision

correction and elective surgery markets. During course of job had overseen the development and

maintenance of over 300 websites, including detailed front-ends, intranets, and content management systems

for clients. Planed and developed new products. Worked with sales people and senior management to

balance development between sales goals and customer needs. Designed conversion strategies, applying

usability standards and testing, and the search engine optimization and marketing techniques. Directed user

experience elements of internal development. Created new standards and processes for production.

Built the company s web development department from the ground and trained developers in building

professional products; earned industrywide reputation as the premier developer of ophthalmology and

cosmetic surgery websites.

Quadrupled traffic to a company s flagship site doubled leads; helping to double advertising sales revenue.

Support and training of senior level staff who are in transition from managing one internal department to

another. Executing high-level training on Web copywriting and conversion strategies for all client services

specialists to improve client retention and increase patient lead generation for flagship site.

International Society of Refractive Surgery 1996 to 1998

Web Production Manager/Web Design Assistant

Co-developed and maintained the company s corporate and membership-driven website. Designed,

produced, and managed numerous websites for laser vision correction and ophthalmology practices.

Launched popular new sections of the company s website under tight deadlines.

Established business processes and procedures for the Web development team

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Chris Rizzo Mobile 407-***-****

Technical Skills

PLATFORMS: Windows Vista/XP/2000/NT/ME/98/95/3.11, UNIX, Linux, Macintosh

OS9/OSX, Apache and IIS Web Servers, DOS

DEVELOPMENT: Javascript, CSS ( tableless design capable), HTML, XHTML, DHTML/AJAX,

XML, RSS, Cold Fusion, PHP, Photoshop/Illustrator, MySQL/SQL Server,

Dreamweaver, Flash

SOFTWARE: MS Office XP/2000/97/95, Open Office, Outlook/Express, SalesForce,

DreamTeam (Project Management), MS Live Meeting, WebEX, WordPress,

Vertster (Split Testing), WebCEO/Internet Business Promoter (for SEO Analytics

& Tracking), Acrobat Standard, C-Panel, Plesk

NETWORKING: Domain Name Management, SSL/HTTPS Secure Transfers, WAN, WAP, DNS

Education & Certifications

Bachelor of Science, Cognitive Psychology, University of Central Florida

Secondary Concentrations: Statistical Methods, Broadcasting Technology

Certified Fundamentals of Online Testing Professional Search Engine Marketer Certified

MCSA, Microsoft Certified System Administrator MCP, Microsoft Certified Professional

CCNA, Cisco Certified Network Associate Microsoft Field Certified

A+ and Network+ Certified Professional

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Chris Rizzo Mobile 407-***-****

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