CAROL KAUFMAN-SCARBOROUGH
ASSOCIATE PROFESSOR OF MARKETING
RUTGERS UNIVERSITY
SCHOOL OF BUSINESS
CAMDEN, NEW JERSEY 08102-1656
FAX: 856-***-****
Email: abp3cn@r.postjobfree.com
PUBLICATIONS
Baker, Stacey Menzel and Carol Kaufman-Scarborough (forthcoming),
Marketing And Public Accommodation: A Retrospective On Title III
Of The Americans With Disabilities Act, Journal of Public Policy
and Marketing, Policy Watch Section.
Kaufman-Scarborough, Carol (2001), Accessible Advertising for Visually-Disabled
Persons: The Case of Color Deficient Consumers, Journal of Consumer
Marketing, Volume 18 (Summer), Number 4, 303-316.
Kaufman-Scarborough, Carol (2001), Sharing the Experience of Disabled
Consumers: Building Understanding Through Ethnography, Special
Issue of the Journal of Contemporary Ethnography focusing on Marketing,
Consumer Behavior, and Ethnography, edited by Eric J. Arnould, Volume 30,
Number 4 (August), 430-464.
Kaufman-Scarborough, Carol (2001), Asian American Consumers as a Unique
Market Segment: Fact or Fallacy? cited below, will be reprinted
in Annual Editions: Marketing, Dushkin/McGraw-Hill, twenty-thrid
edition, edited by John E. Richardson, 104-113.
Kaufman-Scarborough, Carol (2000), Seeing Through the Eyes of
the Color-Deficient Shopper: Consumer Issues for Public Policy, Journal
of Consumer Policy, 1-32.
Kaufman-Scarborough, Carol (2000), Asian American Consumers as a Unique
Market Segment: Fact or Fallacy? Journal of Consumer Marketing,
Volume 17, No. 3 (Summer), 249-262.
Kaufman-Scarborough, Carol (1999), "Reasonable Access for Mobility-Disabled
Persons is More Than Widening the Door," Journal of Retailing, Volume
75, No. 4, 479-508..
Kaufman-Scarborough, Carol and Jay D. Lindquist (1999), "Time Management
and Polychronicity: Comparisons, Contrasts, and Insights for the Workplace,"
Journal
of Managerial Psychology, special issue on Polychronicity, 288-312.
Kaufman-Scarborough, Carol (1998), "Retailers' Perceptions of the ADA:
Suggestions for Low-Cost, High-Impact Accommodations for Disabled Shoppers,"
Journal
of Consumer Marketing, 15(2/3), 94-110.
Kaufman, Carol Felker and Paul M. Lane (1997), "Understanding Consumer
Information Needs: The Impact of Polychronic Time Use," Telematics and
Informatics, special issue edited by Ruby Roy Dholakia, Vol. 14, No.
2, 173-184.
Kaufman, Carol Felker and Paul M. Lane (1996), "A New Look at One-stop
Shopping: A TIMES Model Approach to Matching Store Hours and Shopper
Schedules," Journal of Consumer Marketing, Volume 13,
Issue 1, 5-24.
Kaufman, Carol Felker and Paul M. Lane (1996), "Time and Technology:
The Growing Nexus," in New Infotainment Technologies in the Home:
Demand-Side Perspectives, edited by Ruby Roy Dholakia, Norbert Mundorf,
and Nikhilesh Dholakia, Lawrence Erlbaum Associates, 128-149.
Kaufman, Carol Felker (1995), "Shop 'Til You Drop: Tales from
a Physically Challenged Shopper," The Journal of Consumer Marketing,
Vol. 12, No. 3, 51-67.
Kaufman, Carol Felker and Paul M. Lane (1994), "Shopping 24 Hours a
Day: A Consumer Need or a Losing Strategy?" Journal of Shopping
Center Research, New York City: International Council of Shopping
Centers Educational Foundation, 81-160.
Kaufman, Carol Felker and Paul M. Lane (1994), "In Pursuit of the Nomadic
Viewer," Journal of Consumer Marketing, Vol. 11, No. 4, 5-18.
Lane, Paul M. and Carol Felker Kaufman (1994), "Time Processing Matrix:
A Tool for Strategic Managers," in The International Review of Strategic
Management, Vol. 5, edited by David Hussey, Chapter 12, 285-308.
Kaufman, Carol Felker and Paul M. Lane (1994), Time, Potency, and Exchange:
Making the Most of the Time Resource," in Marketing Exchange Relationships,
Transactions, and Their Media, edited by Franklin S. Houston, New York:
Quorum Books, 77-98.
Lane, Paul M. and Carol Felker Kaufman (1993), "Using Time in Strategic
Marketing," in Perspectives on Marketing Management - Volume III,
John Wiley Publishing Company, chapter 15, 333-357.
Bluedorn, Allen C., Carol J. Kaufman, and Paul M. Lane (1992), "How
Many Things Do You Like to Do at Once? An Introduction to Monochronic
and Polychronic Time," The Academy of Management Executive, 17-26.
also reprinted in Francesco,
Anne Marie and Barry Allen Gold (1998), International Organizational
Behavior: Text, Readings, Cases, and Skills, Prentice-Hall Business
Publishing.
Lane, Paul. M. and Carol Felker Kaufman (1992), "Time in Joint Ventures,"
in Journal of Strategic Change, volume 1, 259-272.
Kaufman, Carol J. and Sigfredo A. Hernandez (1991), "The Role of the
Bodega in a U.S. Puerto Rican Community," Journal of Retailing,
Volume 67, Number 4 (Winter), 375-396.
Kaufman, Carol J., Paul M. Lane, and Jay D. Lindquist (1991), "Exploring
More than Twenty-Four Hours a Day: A Preliminary Investigation of
Polychronic Time Use," Journal of Consumer Research, 18 (December),
392-401.
Kaufman, Carol J., Paul M. Lane, and Jay D. Lindquist (1991), "Time
Congruity in the Organization: A Proposed Quality of Life Framework,"
Journal
of Business and Psychology, in Special Issue on Quality-of-Life Studies
in Marketing and Management, Ed. M. Joseph Sirgy, Vol. 6 No. 1 (Fall),
79-106.
Cohen, Judy and Carol J. Kaufman (1991), "The Impact of Subculture on
Black Spousal Decision Making," in Research in Consumer Behavior,
Vol. 5, edited by Elizabeth C. Hirschman, Greenwich, CT: JAI Press, Inc.,
1-31.
Hernandez, Sigfredo A. and Carol J. Kaufman (1991), "Measuring Consumer
Acculturation: Coupon Usage among `Barrio' Hispanics," in Research
in Consumer Behavior, Vol. 5, edited by Elizabeth C. Hirschman, Greenwich,
CT: JAI Press, Inc., 61-82.
Kaufman, Carol J. (1990), "Coupon Use in Ethnic Markets: Implications
from a Retail Perspective," The Journal of Consumer Marketing, Vol.
8, No. 1 (Winter), 41-51.
Kaufman, Carol J. and Sigfredo A. Hernandez (1990), "Barriers to Coupon
Use: A View from the Bodega," Journal of Advertising Research,
Vol. 30, No. 5 (October/November), 18-25.
Hernandez, Sigfredo A. and Carol J. Kaufman (1990) "Marketing Research
in Hispanic Barrios: A Guide to Survey Research," Marketing Research,
(March)11-27.
Kaufman, Carol J. (1990) "Usage Versus Ownership: Suggestions for Refining
Studies of Time-Savings and Wives' Employment," The Journal of Consumer
Marketing, Vol. 7, No.1 (Winter), 23-30.
Kaufman, Carol J. (October 1988), "The Application of Logical Imputation
to Household Measurement," Journal of the Market Research Society,
Vol. 30, No. 4, 453-466.
Kaufman, Carol J. (1987), "The Evaluation of Marketing in a Society:
The Han Dynasty of Ancient China," Journal of Macromarketing, 7
(Fall), 52-64.
Bonfield, E. H., Carol Kaufman, and Sigfredo Hernandez, (1984) "Household
Decision Making: Units of Analysis and Decision Processes," in The
Changing Household, ed. Mary Lou Roberts and Lawrence Wortzel,
Cambridge, Massachusetts: Ballinger Co., 231-263.