John Giantonio, CDME

**** *. ******* *****

Centennial, CO 80112

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Sports/Tourism Blog

PROFESSIONAL EXPERIENCE

Strategy Sports Marketing, Centennial, CO

2009 to Current

Contractor - John Giantonio

Assist with logistics and management of staff and volunteers.Develop plans with company President to ensure objectives at each event are met.Work with various contractors to ensure coordination of efforts is achieved.Super Bowl XLV – Dallas, Texas.Super Bowl XLVI – Indianapolis, Indiana.2011 Daytona 500 – Daytona Beach, Florida.2011 CONCACAF Gold Cup Soccer Championships, Tampa, Florida.2011 Capital One Bowl, Orlando, Florida.2010 World Equestrian Games, Lexington, Kentucky.2009 International Olympic Committee site selection tour – Chicago, Illinois.

Longmont Area Visitors Association, Longmont, CO

2011

Executive Director - John Giantonio

Developed the organization’s first marketing plan and functional budget. Created email marketing program to leisure visitors. Attended tradeshows to sell the destination to Colorado based associations. Combined packaging of tradeshows and advertising with associations to save 20% on total expense. Executed the organization’s first direct marketing campaign to government meeting planners. Maintained community outreach to city officials, staff, fraternal organizations and industry stakeholders. Worked closely with the Colorado Tourism Office to ensure Longmont events, accommodations and tourism attractions were included on the searchable database of their website. Created a meeting planner’s guide for Longmont meeting venues. Activated social media to allow greater outreach by the Longmont Area Visitors Association to the leisure visitor. Engaged with State representatives to ensure Longmont was positioned to gain State meetings business. Worked with destination accommodations, restaurants and attractions to create a value package for visitors. Implemented the organization’s first advertising plan to reach state, regional and national audiences.

Gameday Management Group, Plano, TX

2009 to 2011

Director of Business Development – North America - John GiantonioEstablished relationships with more than 60 sports teams and organizations. Made daily contact with teams and special events to promote Gameday Management Group. Developed and implemented the organization’s first sales and marketing plan for North America. Created and wrote the company newsletter distributed to more than 800 recipients. Developed the sales and marketing customer relationship management system. Reorganized the company’s sales efforts to all major sports franchises and special events. Identified conferences and tradeshows for company participation and attended those events. Wrote all responses for Request for Proposal from government, institutional and private agencies. Developed and managed department budget.

Rockford Area Convention & Visitors Bureau, Rockford, IL

2007 to 2009

Vice President/Deputy Executive Director - John Giantonio

Reorganized the sales team and increased overall sales by 22% more than goal. Created the organization’s first marketing plan for group and international sales.Awarded SportsEvents Magazine’s 50+ Planners & Places to Watch in 2009.Managed the organization’s budget for group sales, service, international leisure sales. Assisted with the purchase of the CVB’s new CRM and website management system. Oversaw the $1.15 million international grant including writing and implementation. Attended national and international tradeshows for meetings, sports and leisure travel.Worked with industry stakeholders to ensure our sales, marketing and advertising efforts were aligned.

Connecticut Commission on Culture and Tourism, Hartford, CT

2006 to 2007

Director of Tourism - John Giantonio

Oversaw a staff of 18 in the tourism division of the Commission on Culture and Tourism. Administered the staff and operations of the tourism division. Worked with State representatives and their staff on all things related to tourism. Developed, implemented and evaluated division policies, goals and objectives. Designed and developed division programs and activities. Determined appropriate staffing levels and directed management and coordination of staff. Oversaw division budget of $9.5 million. Designed and implemented performance review standards for division staff. Maintained contact with individuals within and outside of division who might impact on policy or program activities. Served as state tourism representative at local, statewide, national and international organizations and events. Represented executive director on various boards, commissions and other groups.

St. Petersburg/Clearwater Convention & Visitors Bureau, Clearwater, FL

1999 to 2006

Director of Sports Marketing and Sales - John Giantonio

Achieved the highest annual and total sales by all departments within the CVB during fiscal years 2003 - 2006. Exceeded goals for room night bookings and providing leads to other departments for six consecutive years. Chaired Pinellas County’s Special Events Committee for Super Bowl XXXV. Formed the new Sports Marketing and Sales Department in 1999 for the Convention and Visitors Bureau. Established the department as one of the state’s 18 Sports Commissions in 2001. Awarded the 2003 Florida Sports Commission of the Year by the Florida Sports Foundation. Awarded the 2004 Tourism Person of the Year by the Clearwater Regional Chamber of Commerce. Attended industry tradeshows to establish the destination as the premiere location for spring training and tournaments. Worked with Minor and Major League Baseball teams in a cooperative effort to market their venues for tournaments, events and championships. Briefed state legislators with information related to the impact of sports on their districts. Provided Tourism Development Council with monthly reports on departmental activities. Served on community and special event committees.

Seminole County Convention And Visitors Bureau, Sanford, FL

1993 to 1999

Manager - Sports Sales, Operations, Events and Marketing - John GiantonioDeveloped the Sports Department for the CVB. Increased the economic impact of sports in Seminole County by an average of 137% each year. Created the department’s customer relationship management system. Developed and implemented the marketing plan and budget for the Seminole County Sports Training Center. Oversaw the contract between Seminole County and the United States Soccer Federation. Served as the liaison between Seminole County and the 1994 World Cup effort in Orlando. Attended industry tradeshows and positioned Seminole County as “The Champions Choice” for team training and tournaments. Orlando Thunder, World League/NFL Europe, Orlando, FL

1991 to 1992

Director of Public Relations - John Giantonio

Oversaw the operations of the public relations department. Coordinated, wrote and designed the organization’s media guide and seasonal programs. Acted as a liaison with all local, national and international media, attempting to develop and maintain a positive image for the franchise. Wrote, edited and distributed all press releases, media guides, game programs, newsletters and other publications. Served the media’s requests for information and coordinated all team interview requests. Coordinated all media conferences and other media events. Oversaw the team’s statistical operation. Worked with various network television broadcasters and producers in their preparation for televising live Orlando Thunder games.

Orlando Area Chamber of Commerce, Orlando, FL

1989 to 1991

Public Relations Coordinator - John GiantonioInterned with the organization’s public relations department and was hired after internship ended. Created and wrote news and press releases for the organization. Coordinated events for the membership including annual meeting, industry relations and business after hours. Served the media’s requests for information and coordinated interviews. Assisted the department director with all media conferences and other media events.

Military, Collegiate and Post-Collegiate Degrees, Programs and Training

Destination Marketing Association International

Certified Destination Management Executive - June 2006

Florida State University - Florida Center for Public Management

Certified Public Manager Coursework - 1998 - 1999

Level I

Level II

Level III

Level IV

Level V

Program on Negotiation - Presented by Harvard Law School

An inter-university consortium to improve the theory and practice of conflict resolution - 1998

University of Central Florida

Bachelor’s Degree May 1990

Communications

Journalism

Public Relations/Advertising

Seminole Community College

Associate’s Degree August 1988

Liberal Arts

Northwestern Connecticut Community College 1983

Computer and Business Coursework

United States Navy

Basic Electronics and Electricity - 1978

Electricians Mate “A” School - 1978

Firefighting/Damage Control School - 1978, 1980

Catapult Electrician Qualified - 1981

Military Awards and Ribbons

Good Conduct Award

Extended Sea Service Award

Navy Expeditionary Award

National Defense Ribbon

Pistol Marksman

Honorable Discharge Electrician’s Mate 3rd Class Petty Officer - 1984

Honorable Discharge Electrician’s Mate 2nd Class Petty Officer - 1993

Computer Knowledge

Microsoft Word

Microsoft Excel

Microsoft Power Point

Microsoft Front Page

Awards

2003 Florida Sports Commission of the Year

2004 Clearwater Chamber of Commerce Tourism Person of the Year

2005 Clearwater Parks & Recreation Partner of the Year

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