Francois de Laigue

415-***-**** • abon54@r.postjobfree.com • www.linkedin.com/in/flaigue

Objective: To acquire a Senior Management role with a data-intensive business to change the landscape of an industry.

EXECUTIVE PROFILE

Experienced MIT-educated marketing professional with track record managing teams to drive growth in tech businesses

• Areas of Expertise: Big Data Analytics, Product Management, Business Development, Competitive Strategy

• Industries: Advertising, Software, Telecom

PROFESSIONAL EXPERIENCE

BexoBuild, Seattle, Washington • Nov-2006-Present

Interim Vice President, Strategy and Revenue • 2013-Present

BexoBuild is a startup in stealth mode bringing to market patented technologies democratizing high-end modern energy-efficient homes

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MICROSOFT CORPORATION, Seattle, Washington • Nov-2006-Present

Scale Display Analytics Lead • 2011-Present

Building out the analytics function for Microsoft's next generation real-time auction-based display advertising platform

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Laid out the vision for analytics across the Microsoft Ad Exchange (MAX) and the Microsoft Media Network (MMN)

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Developed models and uncovered insights leading to double digit percentage point revenue growth

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Lead sales and business development client meetings and defined analytics-based discussion framework for the sales team

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Product Marketing Lead • 2010-2011

• Strategized, developed, measured and landed integrated campaigns to take $1B+ product line to market

• Developed segmentation and messaging research in the US, impacting worldwide execution

• Scaled out sales capacity through partners and increased performance of our top resellers worldwide

Technical Product Manager • 2006-2010

• Built innovative behavioral targeting models for up-sell/cross-sell generating $200M+ incremental revenue

• Drove Awareness & Perception market research, shifting the way Microsoft messages to technical decision makers

• Led Microsoft’s first competitive campaign vs. IBM Rational driving multi-million dollar deals with G500 companies

• Presented at Executive Briefings and multitude of events to audiences ranging from executives to developers

INNOVACOM, Paris, France • Summer 2006

Leading European seed stage and early stage technology venture capital firm managing $350M+ funds

Independent Consultant

• Established 3-year fund investment thesis an initiative previously owned by a firm partner raising a $200M fund

• Defined new focus for the fund looking to invest primarily in digital media and telecommunications

• Awarded unprecedented bonus by fund CEO upon departure

ACCENTURE, Paris, France • Summer 2005

Management Consultant

• Led Telecom market analysis team of 2 business analysts (content providers) and 1 partner (reviewer)

• Formulated recommendations resulting in adoption of new activities leading to an incremental $250M in revenue

MIT CENTER FOR DIGITAL BUSINESS, Cambridge, Massachusetts • 2004-2006

MIT thought-leading management research and business consulting arm

Consultant / Research Assistant

• Defined go-to-market strategy for British Telecom and Nortel Networks, and global expansion strategy for a start-up

• Worked with MIT thought leader Michael Cusumano to publish thesis on Software and IT services business models

FRANCE TELECOM, San Francisco, California • 2004

Third largest telecommunication company in Europe

Business Development Manager

• Assisted VP of Business Development to identify new technology partnerships with cutting-edge start-ups

• Managed partner relationship to develop business case for next-generation Wi-Fi technology deployment in Europe

FRENCH ARMY, Alps, France • 2001-2002

First Lieutenant

• Led two platoons including three sub-officers in academic training, tactical combat preparation, and physical conditioning

EDUCATION

Master of Science in Technology and Policy, an MIT Management Program • 2004-2006

Massachusetts Institute of Technology, Boston, Massachusetts

Master of Science in Computer Science and Economics • 2002-2004

Ecole Polytechnique, Paris, France

RECOMMENDATIONS

MICROSOFT CORPORATION • Product Marketing Lead • 2010-2011

“Francois is one of the stronger marketing leaders I have had the pleasure to work with in my 28 years in the PC industry. He is

highly focused, yet able to adapt strategies and approaches to reflect market needs and economic realities. His tremendous

smarts, tact and savvy make him very adept at motivating the people he depends on to willingly strive to achieve the best

possible results, and I would welcome the opportunity to work him again at any time.”

Noury Bernard-Hasan, Principal, Delta Consulting, reported to Francois at Microsoft Corporation

“I worked with Francois for several years on a variety of projects at Microsoft. He's extremely results-oriented and objective,

which makes him a pleasure to work with. Francois also displays a great ability to collaborate across different teams, as well as

an exceptional talent for multi-tasking and tackling numerous different challenges successfully. He has a very high IQ and can

always be trusted to provide solid insights. It's been a pleasure to work with Francois.”

David Salamon, Senior Product Manager, Microsoft, worked directly with Francois at Microsoft

“I worked with Francois on a paper that was complex and challenging in both technical and political terms. Francois handled

every aspect of the situation with admirable skill. He has the ability to visualize a technical marketing scenario from 360

degrees.”

Hugh Taylor, CEO, Hugh Taylor Marketing Communications, was a consultant or contractor to Francois at Microsoft

MICROSOFT CORPORATION • Technical Product Manager • 2006-2010

“I had the pleasure of working with Francois first as a partner and then later as a colleague after our product, Teamprise, was

acquired by Microsoft and integrated into the Visual Studio family of products. Francois is very industrious and could be

depended upon to complete any project given to him. He was always looking for new ways to effectively communicate and

promote our solution and to develop strategies for expanding our market. Francois can be credited for helping to make the

acquisition and integration of Teamprise a success.” September 16, 2011

Corey Steffen, General Manager, Teamprise, was with another company when working with Francois at Microsoft

“It was a pleasure working with Francois. He is extremely talented and visionary in his space. He brings a refreshing sense of

candor and high degree of integrity to an often challenging business environment. The depth of his understanding of product

marketing strategies helped us to run various product marketing programs and compete campaigns successfully. He is an asset

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to any organization that he works for. He has worked on various time critical projects and have managed technical and

business related deliverables with apparent ease. It was my pleasure to work with Francois in the past and look forward to

work with him in the future”

Ritu Lamba, Enterprise Technology Strategist, Microsoft, worked with Francois at Microsoft

“I worked with Francois together for a few projects in Microsoft. He is very open minded and always seek new methods to

solve business problems, and he is a very good collaborator, try hard to leverage other's strength to come up the best solution

for projects. In our collaboration, we combined his indepth product knowledge with my BI skill to solve some customer

targeting problems, and help field improve their business efficiency. Enjoy my colaboration with Francois, and strong

recommend him to others.”

Jim Yang, Group Analytics Manager, Microsoft, worked with Francois at Microsoft

“I had the pleasure of working with Francois at Microsoft. During my interactions with him, he owned multiple programs that

he executed really well against. He successfully managed a program that included competitive analysis, data gathering,

information sharing and saw the project through to the end and worked well across multiple functional teams. He was fun to

work with. I look forward to our paths crossing again.” September 17, 2011

Neelesh Kamkolkar, Sr. Product Manager, Microsoft, worked directly with Francois at Microsoft

“Francois combines a natural intelligence and curiosity with a strong background and understanding of the software business.

He has a positive attitude, is always eager to learn and grow, and develops good relationships with his business partners. He

has tremendous potential for continued growth as a marketer and product manager. His global perspective is also a real asset

in today's marketplace.”

Norman Guadagno, Director of Marketing, Visual Studio Team System, Microsoft, managed Francois at Microsoft

MIT CENTER FOR DIGITAL BUSINESS • Consultant / Research Assistant • 2004-2006

“I highly recommend Francois for any job deal with software and IT strategy and product management. He worked for me as a

research assistant and wrote an excellent master's thesis on IT services companies at MIT several years ago. Wonderful

attention to detail and deep understanding of the industry.”

Michael Cusumano, Professor, MIT Sloan School of Management, managed Francois at MIT Center for Digital Business

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