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Sales Manager

Location:
Beachwood, OH
Posted:
March 08, 2013

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Resume:

TODD E. RUTLEDGE

**** ******** ****

Shaker Heights, Ohio 44122

216-***-**** (H)

216-***-**** (C)

abomqu@r.postjobfree.com

Proven cross-functional business leader with strong skills and broad experience in market

evaluation, operations and development, setting strategic direction, and all aspects of marketing

and manufacturing services, with a particular ability to build solid partnerships with clients,

focused on long term profitability. Possess a strong ability to develop people at all levels and

roles with a direct, disarming style focused on personal growth and strong accountability.

Experienced in multiple businesses across numerous geographic markets. Outstanding verbal

and written communication skills.

CAREER HISTORY

HOLCIM (US), INC, (2007-Present), Cleveland, Ohio

Market Manager – Northeast Ohio

HOLCIM is one of the world’s largest manufacturers of cement and aggregates, based in

Switzerland, with operations in 70 countries and 80,000 employees. The Northeast Ohio market

is a key component of the Holcim US, Inc. Great Lakes strategy. This role was created to reenter

this important market after a ten year distribution absence.

• Developed and implemented the reentry strategy including gathering market intelligence,

building a target customer strategy and implementing a market share plan centered on a

new distribution facility in the Cleveland marketplace.

• Identified and built relationships to align with core customers based on volume, price,

payment terms and life in the market.

• Utilized my professional experience to build cohesiveness, trust and strong

communication amongst the sales and operational teams.

CORE SYSTEMS, LLC, (2006-2007), Painesville, Ohio

Regional Sales Manager – Great Lakes Region

Core Systems is a privately held plastic injection-molding producer, with two manufacturing

facilities located in Northeast Ohio. Core Systems is a leading provider of engineered products

to appliance, transportation, medical and electronics industries. The RSM position was created

to rebuild the sales force, restore customer trust and profitability, while aligning sales with

operations.

• Developed a customer assessment process, assigning customers into one of three

categories: alliance, potential alliance and no alliance, based on the partnership,

profitability and the long-term success rate. Guided senior management team through the

strategic decision-making process.

• Crafted a new pricing model based on analysis of existing pricing structures and a

competitive assessment designed to maximize opportunities for profit growth.

• Salvaged deteriorating business relationships and restored customer confidence in

operational capabilities while identifying numerous new business opportunities.

• Built a solid knowledge base regarding the plastic injection molding industry.

OAKS CONCRETE PRODUCTS, INC. formerly Lafarge NA (1991-2006), Wixom, Michigan

US Great Lakes Division (2000-2006), Wixom, Michigan

Sales Manager – Great Lakes Region

Oaks Concrete Products, a division of Lafarge NA, was a leading manufacturer of concrete

segmental paving units and engineered wall systems, based in Michigan. The business unit was

1% of regional sales and contributed 10% of regional profits.

• Total profit and loss responsibility for a seven-state, $11 million region, with a team of 30

and 10 direct reports. Responsible for strategy, budgeting, staff development, etc.

• Designed and managed all client pricing structures.

• Developed all marketing initiatives including industry-changing POP displays.

• Successfully created a new market in Chicago from the ground up. Strategically selected

12 exclusive distributors based on an evaluation of their business plan, alignment with

our business philosophy and their drive to build the market as a partner.

• Product development lead - Introduced 11 new products in 5 years driving 35% of sales.

• Created and led a distributor education program focused on the changing marketplace.

Worked with the clients and their sales representatives to develop action plans adapting to

market changes while increasing revenue. As these distributors built stronger long-term

client relationships, their market position stabilized and increased revenues for Oaks.

• Designed industry-leading marketing materials enabling our customers to view the entire

product range in a single document. This streamlined and simplified tool made the

product selection process exceptionally user friendly, driving an 8% sales increase while

lowering production costs and eliminating waste.

• Restructured the pricing system for the entire US business, eliminating distracting

inequalities between clients and enabling the sales force to spend more time selling.

US Great Lakes Division (1995-2000), Wixom, Michigan

Sales Representative – Western Michigan and Upper Peninsula

• Grew what was considered a mature territory from $900k to $3.3m over 5 years by

focusing on not only meeting the customer’s needs, but partnering with them to assess

their processes to drive efficiency, improve inventory management, and increase value

added products and services thereby driving growth in profits.

• Built relationships across the value chain including landscape architects, contractors, and

engineers, resulting in over $1.5 million in new commercial business.

• Led the Total Quality Management Program, saving $125,000 in the first year by

bringing new efficiencies to the plant and helping the plant manager to become more

proactive in preventing production issues and improving morale among plant workers.

• Co-wrote and edited the Best Practices manual that was used company-wide.

US Great Lakes Division (1991 – 1995), Wixom, Michigan

Inside Sales Representative – Great Lakes Region

• Responsible for the fulfillment of customer orders including production scheduling,

oversight for physical counts, inventory management, and supervising final shipments.

• Lead marketer at all industry trade shows focused on capturing new business.

EDUCATION

Kent State University

• Masters of Business Administration

Northwood University

• Bachelor of Business Administration, Management Focus



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