Marketing Design

William Hendrickson

*** **** **** ******, ************, IN 46260 • 317-***-**** • ******@*******.***

Professional Profile

With senior experience in graphic design, marketing and advertising, I am qualified to directly contribute to the

success of a company or organization through its marketing efforts. I am confident I can play a key role in plan-

ning and producing professional, results-oriented materials and possess the ability to work within or direct the

internal and external team.

My career began in marketing as an Assistant Graphic Designer and included promotions to Senior Graphic

Designer, Director of Design and Creative Director.

As a Senior Graphic Designer I worked with staff members to execute the various print and electronic compo-

nents of my employer’s brand as it related to the marketing plan. This includes experience working within both

ad agencies and corporate marketing departments.

A professional highlight was being responsible for upholding the brand standards that established our city’s

national and international image. A key component of that image was an Indianapolis branding effort sup-

ported by corporate sponsors. The city brand included establishing a common logo for our community partners,

guidelines for graphic usage and crafted marketing messages. I represented the interests of the Indianapolis

Convention & Visitors Association in this effort. After the implementation of the city brand, I directed and helped

develop the application of brand standards and marketing materials produced to express the Indianapolis

Convention & Visitors Association’s expression of the brand.

Throughout my career I have had the pleasure of consulting with several city and state agencies concerning

their marketing efforts. It has been a pleasure to be a part of our city’s effort to secure a 2012 Super Bowl, Men’s

and Women’s Final Fours, Big Ten Tournaments, FFA Convention, Governor’s Conference and multiple large con-

ventions that filled our cities hotel rooms and restaurants. More recently, I have supplied marketing materials to

The Children’s Museum of Indianapolis, USA Football and DWA Healthcare Marketing.

In conclusion, I am comfortable creating, designing, directing the production of art and design solutions. I

pride myself in producing high-quality materials that uphold the high standards of my employer and/or client.

Qualifications

As a college graduate and with over 15 years of design and management experience in the field of marketing, I

am qualified to manage an internal team or contribute to my employer’s success by working within an existing

creative marketing team.

My prior positions provided working experience in directing staff and contracted vendors to execute market-

ing channels by creating the necessary creative look and feel needed to communicate to the end user/customer.

Included in my career is a working proficiency with the Adobe Creative Suite of Graphic Design programs. This

includes InDesign, Photoshop, Illustrator and Dreamweaver as well as Microsoft Office.

Experience

SEVEN25, LLC

Indianapolis, IN

April 2012 - present

Job Title: Director of Design Services

Description: I am responsible for the development of new business in the area of design execution for corpo-

rate brands. SEVEN25 has experience in the retail industry helping produce and install brand delivery elements

needed for both new and remodeled locations throughout the US for some of the nation’s largest retail firms.

My responsibilities include designing, directing and coordinating the production of all visual product.

Bill Ross Creative

Indianapolis, IN

January 2009 - April 2012

Job Title: Senior Designer and Principal

Description: As the owner of a marketing firm, I was responsible for seeking new business, servicing clients and

working with vendors while planning, designing and directing the production of marketing materials that fit the

chosen creative strategy, all delivered on time and within budget.

Indianapolis Convention & Visitors Association

200 South Capitol Avenue, Indianapolis, IN 46225

September 1993 - December 2008

Job Title: Creative Director

Description: Plan, organize and direct the creation of marketing materials for use in promoting Indianapolis as a

destination for tourism and conventions. Position required team management of an Electronic Design Manager,

Videographer and Design Assistant. Responsibilities included supplying overall creative direction to the market-

ing team, vendors, clients and civic partners.

Education

University of Cincinnati, Cincinnati, OH

Department of Design, Architecture & Art

Indiana University, Indianapolis, IN

Herron School of Art, Graphic Design

Degree earned: Bachelor of Fine Arts

with a focus on Graphic Design and Photography

Professional

Awards: Ad Club of Indiana awards of excellence.

Past member of American Institute of Graphic Arts.

Past board member of Indianapolis Chapter of American Institute of Graphic Arts.

Member of Business Professionals Exchange.

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