Application for Marketing Assistant position.

DAVID SHIN

Palisades Park, NJ

(Open to relocation)

***********@*****.***

646-***-****

SUMMARY

. Top 3% honors student in quantitative psychology with extensive training

in statistics

. One year of fulltime paid internship experience in online marketing

. Proficient computer skills with a certification in Microsoft Office 2007

HIGHLIGHTS

. Increased 20% in lead generation by launching six online events with

subsequent email campaigns.

. Recorded 2nd highest email open rate out of 12 email campaigns

. Decreased email unsubscription rate by 10%, increased homepage visitors

by 7%, and increased web traffic by 30% from email recipients

EDUCATION

University of California, Irvine, Irvine, California: Bachelor of Arts,

Psychology (September 2009)

. Major GPA: 3.88/4.00

. Magna Cum Laude, Latin Honors at Graduation

. Two-year Honors Program in Psychology completed with two original

research projects

. Courses in statistics: Probability and Statistics in Psychology I, II, &

III - all passed with A's

. Dean's List, 2007-2008

"I would place David in the upper 5% of the thousands of students I have

worked with."

-Salvatore R. Maddi, Ph.D. University of California, Irvine-

MARKETING EXPERIENCE

Sanky Communications, New York, New York: Full-time Paid Internship,

Sankynet Account Team (October 2012 - Present)

Used various reporting tools to assemble marketing campaign results

and format them with Microsoft Excel and Word. Enhanced the ranking of

websites in search engines through executing search engine optimization

(SEO) strategies. Edited HTML to update websites and email campaigns.

Cigna Health Insurance, Seoul, South Korea: Full-time Paid Internship, E-

Commerce Marketing Department (February 2012 - September 2012)

Generated leads by spearheading the production of 6 monthly web events

and deploying 1.2 million emails a month to promote the event. Optimized

email marketing strategies through conducting marketing performance reports

and testing emails pre-deployment based on the reports.

"Mr. Shin has proved himself to be a stellar employee who has exceptional

skills in analyzing and implementing, with a mindset of a professional. I

highly recommend him for employment."

-Chris Pak, Director of E-Commerce Marketing Department, Cigna

International, Korea-

CERTIFICATIONS & SKILLS

. Microsoft Office 2007 Master Certification: Excel 2007 Expert, Word 2007

Expert, PowerPoint 2007, Access 2007

. Basic understanding of HTML and SEO strategies

. Familiarity with marketing analytics tools such as Google Analytics,

Silverpop, Salsa Labs, BlackBaud, and Convio.

REFERENCES AVAILABLE UPON REQUEST

Keywords: bachelor's degree, ecommerce, email marketing, Office, HTML,

Excel, Google Analytics

Contact this candidate