Project Manager Development
Resume:
Amy Fischer
Whitmore Lake, MI 48189
******@*****.***
EXPERIENCE:
****- ******* ****** ********* ********* Planner- CPS
West Bloomfield,
MI
Lead business development across multitude of industries to
secure talent for
various clientele in order to increase brand awareness,
traffic, and, ultimately,
brand share
. Reorganizing categories into ACT system to optimize lead generation
. Day-to-day contact with key decision makers within companies to
generate
new business
1996-2012 Field Director- Amy Fischer Consulting
Brighton, MI
Performed all field directing for qualitative and online
studies across various industries, including securing new
projects from Fortune 500 companies across numerous
categories.
. Helped to develop and secure new business across various industries
. Set up and coordinated qualitative studies into the
field- both nationally and internationally
. Developed screener and questionnaires based on
specifications needed to reach various target audiences
and managed the development of attitudinal segments to
better understand what ultimately drives brand
purchasing for these groups
. Managed and oversaw of fieldwork and daily management of
studies
. Transcribed audio and video files for qualitative
studies
. Managed day-to-day functions of online "living diary"
online panel for various clients
. Clients include: Nestle Purina, AT&T, Enterprise
Holdings Company, General Foods, Humana, BCBS, Yoplait,
Ford, Ralph Lauren, Kohl's, Papa John's, Ortho, Brown
Forman, Manna-Pro, National City Bank, AB, Merck
1992-1996 Strategic Field Director-Marketing Insights- Wilton,
CT
Performed all field directing for qualitative studies
across several industries, including securing new clients
to our firm. Was successful in establishing new business
relationships with previous agency clients.
. Clients included: Fidelity, Solomon Smith Barney, Texaco, Tower
Federal Credit Union
.
1991-1992 Research Supervisor- Campbell Mithun Esty- New York, NY
Performed day-to-day research function for various clients.
Moderated within qualitative capacity for all new business
pitches that was involved on. Managed all qualitative and
quantitative studies across various industries.
. Developed and oversaw large tracking study created for Texaco during
the Olympics.
. Worked on several new business pitches, of which many were landed by
CME
1989-1991 Strategic Planning Manager- D'arcy, Masius, Benton &
Bowles- New York, NY
Implemented various strategic planning projects and studies
across multiple brands, including new product and concept
development work. Instrumental in aiding the development of
creative concepts based on consumer insights that were
relevant, in order to develop memorable campaigns for our
clients.
. Created "You Make it Fresh, You Make it Best" concept
for Good Seasons salad dressing
. Worked on new business pitch to win Maxwell House
account. Won Effie for Rich French Roast
. Coordinated and implemented all qualitative and
quantitative studies across all Maxwell House brands,
including new concept development and strategic planning
for new products being created by Maxwell House
. Implemented and managed various studies for several
General Foods brands
. Consulted with M&M Mars and developed various studies
across brands
1989. Strategic Planning Manager- Foote, Cone & Belding- New
York, NY
Coordinated all research for various clients. Key
strategist with regards to aiding in the development of
brand positioning and new product development. Worked
directly with creative and account group to develop and
revise communication strategies across varying industries.
. Developed and managed all qualitative and quantitative
studies for Nabisco snacks, including cookies and
crackers
. Updated macro and micro trend data for various industry
types
1985-1988 Research Account Director- NW Ayer- New York, New York
Developed and managed all field work for qualitative and
quantitative studies. Developed ethnography skills and one-
on-one interviewing experience for new business pitches.
Worked extensively with JC Penny as a moderator and ethno
interviewer. Helped to win several new pieces of business,
including Citibank and Burger King.
. Created and implemented immense tracking study for
Citibank/Citicorp after winning account
. Worked on RCC cruise line and tourism board for Kentucky
. Worked on Burger King new business pitch which was a
successful win for the agency
. Other clients include: US Army, Continental, AT&T,
General Motors, DuPont, KitchenAid
. Supported development of internal segmentation study
that pinpointed where categories and brands lay on a
low/high and rational/emotional scale
1983-1985 Research Project Manager- Foote, Cone & Belding- Chicago,
IL
Instrumental in developing research proposals for both
qualitative and quantitative research projects. Analyzed
both primary and secondary research to create situation
analyses for all clients.
. Coordinated and oversaw all qualitative and quantitative
research for SC Johnson, across their insecticide, floor
wax and cleaning categories
. Updated micro and macro trends within the insecticide
category for SC Johnson
. Developed and managed all research studies for Kimberly
Clark brand.
RECOGNITIONS: Winner of NW Ayer NYC Chairman's Award:
"She brought talents, energy, grace and drive to us from
Chicago two years ago. Now she's a standout performer in
the Research Department. Highly valued on new business, she
also enjoys the highest regard of co-workers and clients,
especially Citicorp, where we are pioneering in corporate
advertising research. In terms of ability, professionalism
and style, I'd say the epitome of an Ayer professional is
Account Research Director, Amy Cottrell-Fischer"
Winner of Effie for Maxwell House Account: D'arcy Masius,
Benton & Bowles NYC
EDUCATION:
1980-1983 Michigan State University, East Lansing,
Michigan
B.A. Advertising
Minor in Psychology
Graduated in three years by completing classes throughout
summer terms
Worked as retail associate at Seasons Diversified Retailer,
helping customers with their furniture needs, including
floor plan layouts, color recommendations based on customer
needs
Software: Proficient in Microsoft Office: Excel, Power
Point, Word
PERSONAL: Currently residing in Whitmore Lake, MI. Have three
children: Ray (20), Jack (17) and Kit (12).
Enjoy traveling, writing, reading, music, lover of the
arts, On developmental committee for Reaching Higher, a non-
profit organization based in Brighton, MI, for at- risk
youths. Extremely outgoing, forward-thinker, 24/7 work
ethic.
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