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Sales Manager

Location:
Hamilton, ON, L8E 3W7, Canada
Posted:
February 15, 2013

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Resume:

ROBERT LAWTON P.ENG. MBA

*** ******* ******

Stoney Creek, ON L8E 3W7

H: 905-***-****

C: 289-***-****

abodjx@r.postjobfree.com

Robert M. Lawton P.Eng. MBA 326 Hemlock Ave., Stoney Creek ON, L8E 3W7

P ROFILE

Consummate Senior Manager with a noteworthy career in the building materials and electrical equipment industries

characterized by continual progression and change. Driven to achieve maximum results through fact based decisions

and creative innovation.

Key areas of strength include:

Profit & Loss (P&L) Management Competitive Market Positioning

Strategic & Financial/Sales Planning & Budgeting Multi Channel Sales & Distribution

Team Development & Relationship Optimization Brand Building

Business Turnaround & Start up Operations Sales & Profit Growth

Sales/ Marketing Innovator Project Manag er

SIGNIFICANT CAREER ACHIEVEMENTS

R E / M AX E S CAR PM E NT RE ALT Y, HA M ILTO N, ON 2008 Present

Residential / Commercial Real Estate

Leveraging relationship building and problem solving skills, Solicit property sales listings from

+

prospective vendors, Conduct open houses for prospective buyers, Assist prospective buyers in selecting,

visiting and inspecting real estate properties, Assist prospective buyers in making offers of purchase on real

estate properties, Draw up sales agreements for purchaser's and seller's approval, Use real estate software

packages

E NE RGY ADVANTAG E I N C., Bu rl i n gt o n, ON 20 0 6 20 0 8

Senior Account Executive

+ Responsible for prospecting and development of new accounts in the retail, manufacturing and food services

industries

+ Accomplishments include landing Canadian Tire Corporation, Schenker Logistics and the Ontario Power Authority

as new accounts

Vice President Energy Efficiency and Environment

+ Responsible for strategy, growth and profitability of Energy Efficiency and Environmental practice

of fast growing Canadian professional services firm.

Major clients include national food service, retail, manufacturing and property

management companies

DI M P L E X N O RT H AM E RI CA LI M I T ED, Cambridge, ON 20 0 3 20 0 5

Vice President Sales – Professional Products Division

Responsible for the well known CHROMALOX™ and ELECTROMODE™ electric heating brands, representing $20MM annual sales through 36

Canadian/US sales reps and 6 direct reports. Managed global export sales.

Reversed 10 year slide in market share and achieved year over year sales and share

increases that exceeded 15% overall with 20%+ increases in sales to key accounts and

displacement of key competitors in several regions.

Negotiated annual partnership agreements with “C Level” executives of distribution firms

Robert M. Lawton P.Eng. MBA 326 Hemlock Ave., Stoney Creek ON, L8E 3W7

Developed and implemented inventory management solution which improved customer

service and fill rates to 95% 100%.

Robert M. Lawton P.Eng. MBA 326 Hemlock Ave., Stoney Creek ON, L8E 3W7

ROBERT LAWTON, P.Eng. MBA

Page Two

SIEMENS CANADA LIMITED, Stoney Creek, ON 2002 2003

Manager Business Development, Transformer Operations

Led newly formed team to achieve aggressive sales targets. Worked through direct reports and corporate sales force.

Accelerated sales from $4.7MM to $8.2MM within a six month period with an increase of

year to date orders of 75% by the second quarter.

P OWE RS M I T H S I NT ERNAT I ONAL C OR PO RAT I ON, Brampton, ON 20 01

Director, Sales & Marketing

Accountable for marketing, brand management, and sales of high efficiency transformers used in computer data

centres. Worked through direct reports and 22 reps in Canada/US.

Developed promotional and marketing materials to develop and enhance the POWERSMITHS™ brand as the

innovation leader in the power quality category

Mandated by President to lead development of internet based Quotation and Customer Service system. Completed

project, which had been flagging for two years, within two months.

Reduced costs and improved service by outsourcing marketing literature production, stocking and fulfillment which

eliminated time consuming shipping, handling, and warehouse requirements.

T H E HO M E D E POT, Scarborough, ON 199 9 20 0 0

Category Manager/Merchant Hardware,

Assistant Store Manager

Responsible for ensuring execution of business initiatives to drive financial, operational, and market targets. Managed

gross margin, GMROI, and inventory for $200MM retail business sold through 32 stores. Developed advertising

materials and in store promotions leveraging both THE HOME DEPOT and national brands.

Exceeded sales plan by the highest percentage of any division in Home Depot in Canada and United States for two

key categories. Surpassed sales, GMROI, and turns plan by over 25%.

Re merchandised all stores and introduced innovative “Project Centre”, a non traditional approach that enhanced

customer experience and escalated sales by 89%.

Introduced “RIDGID™” house brand of power and hand tools, and created “RIDGID™” TOOL CENTRES in all

stores to showcase the line and develop brand recognition and preference with consumer and trade customers.

N UTON E CANA DA, Mississauga, ON 199 5 19 99

General Manager

Led $40MM Canadian HVAC and ventilation products business driven through distribution and retail channels.

Responsible for P&L, national sales, inventory, and customer service. Accountable for all national distributors and

retail chains. Led team of 16. Negotiated annual agreements and line reviews at senior executive level.

Converted 100 Westburne branches from Broan to Nutone under Westburne’s Strategic

Supplier Program – a huge initiative that required impeccable leadership and focus.

Developed innovative merchandising and POP materials for in store display of NuTONE™

brand residential ventilation fans, range hoods and central vacuum systems.

Developed self merchandising Central Vac. Package suitable for major end cap stackouts

in Big Box retail outlets.

Robert M. Lawton P.Eng. MBA 326 Hemlock Ave., Stoney Creek ON, L8E 3W7

Drove 30% 50%+ comps and GMROI’s of over 200 in Home Depot and Reno Depot

stores

Won Home Depot Canada’s “Vendor Partner of the Year Award”. Recruited by Home

Depot during Nutone’s restructure due to outstanding record of success.

ROBERT LAWTON, MBA, P.ENG.

Page Three

MANAGEMENT CONSULTANT, Oakville, ON

1993 1995

Provided sales and marketing expertise to a roster of clients which included

Ferranti Packard,

o

Marr Electric,

o

GE Canada,

o

Several smaller businesses.

o

G E CAN ADA, Mississauga, ON 19 9 0 199 3

Manager Canadian Sales and Marketing, GE Electric Distribution & Control Division

Business Leader for New GE Division. Recruited to lead all aspects of start up, operations, and P&L of new GE Canada division. Managed 7 direct

reports and a total staff complement of 32. Products included full line of electrical distribution, switchgear and motor control products.

Created outstanding national sales and customer service team by recruiting 32 high

calibre employees – administrative, sales, engineers and warehouse staff.

Working with Top Tier executives and owners established distribution partnership with

Guillevin International and defined complete product range of distribution and control

products.

Instituted quote to cash process allowing automated quotation, order entry and billing.

FEDERAL PIONEER LIMITED, Toronto, ON 1981

1990

Marketing Manager, Distribution Equipment Business (1987 1990)

Led marketing, product management, pricing, inventory and advertising for $150MM electrical distribution equipment business. Negotiated national

distribution agreements. Responsible for management of Federal Pioneer brands (Stab Lok™, Switchmatic™) as the preferred brands among

professional customers. Negotiated National agreements with VP’s and Presidents of distribution partners.

Initiated market driven PSI system (inventory and production planning system) using sales forecasting with customer

focused service measurements. Improved service level from 55% to over 90% while doubling inventory turns.

District Sales Manager, Atlantic Canada (1985 1987)

Increased business from $4.5MM to over $18MM in three years.

Grew Harris & Roome and Westburne Atlantic business by over 300%.

Robert M. Lawton P.Eng. MBA 326 Hemlock Ave., Stoney Creek ON, L8E 3W7

Product Manager, Switchgear (1981 1985)

Drove entry into new markets including, government, marine, and light rail transit.

MCGRAW EDISON, Toronto, ON 1974 1981

+ Rose quickly from Product Specialist to Division Marketing Manager

CANADIAN GENERAL ELECTRIC, Toronto, ON

1972 1974

+ Strategic Planning Department, Apparatus & Heavy Machinery Sales Department

EDUCATION

McMASTER UNIVERSIT Y, Hamilton, ON

MBA (Marketing Specialty)

McMASTER UNIVERSIT Y, Hamilton, ON

Bachelor of Mechanical Engineering

Robert M. Lawton P.Eng. MBA 326 Hemlock Ave., Stoney Creek ON, L8E 3W7



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