Melisa Rogers

**** ********* ***** - *****, ** **832

abobha@r.postjobfree.com - 301-***-****

Work Experience

Account Director / Marketing, Corporate Education Partnerships

Discovery Communications, Inc, Discovery Education Division - Silver Spring, MD

August 2009 to Present

Challenging and diverse career spanning 14 years of director and senior manager level marketing

and sales positions across Discovery Education, Discovery Communications Commerce and Discovery

Licensing.

Current Position:

Account Director, Corporate Education Partnerships 2009 – Present

- Responsible for strategizing, coordinating and analyzing integrated marketing campaigns to increase

exposure for 25+ Corporate Education partnership programs for the K-12 audience.

- Key partners include AT&T, Epson, Elmer’s, The Epilepsy Foundation, CDW-G and The Nature Conservancy.

- Key relationship project director for client interface, project strategy and implementation of all deliverables.

- Develop and implement strategic marketing plans in line with partner objectives. Roll out campaigns to increase brand exposure for our partners while providing K-12 educators and students with high-quality free resources and valuable educational experiences.

- Marketing outreach includes:

o Digital media

o Email strategy and outreach

o Direct mail

o In-person events

o Discovery network on air exposure

- Initiatives to engage students and educators include:

o Virtual fieldtrips and webinar events

o Customized websites

o Interactive online widgets

o School assembly events

o Sweepstakes and contests

Manager and Director Level Marketing and Sales Positions Across Discovery Communications

Discovery Communications, Inc - Silver Spring, MD

April 1999 to August 2009

- Prior director and senior manager level marketing and sales positions across Discovery Communications for the past 14 years include these highlights across my career:

o Responsible for $4.6M in revenue overseeing 300+ external reseller accounts for Discovery

Education’s hard copy multimedia products

o Responsible for $2.5M in revenue overseeing and implementing all aspects of direct mail consumer

catalog development, production, list segmentation and marketing analysis. Rolled out the first integrated Discovery Education/Nature Company direct mail catalogs

o Determined strategy and implemented wide-ranging marketing efforts including robust email

campaigns, online media banners, direct mail, trade ads and network on-air PSAs

o Supervised multiple employees and interns

Direct Marketing Manager

Joseph A. Bank Clothiers - Hampstead, MD

April 1997 to April 1999

- Responsible for all creative and print production aspects of developing six catalogs with annual

circulation of 8mm; provided creative direction to all contracted agencies; coordinated and attend all photo shoots, provided direction at print press checks and color reviews

- Integral in launching the company's online catalog store

Illustrations Assistant National Geographic Kids Magazine

National Geographic Society - Washington, DC

July 1993 to December 1996

- Responsible for all aspects of working with contracted and staff photographers,

tracked film, retained permission for film usage and negotiated payment

- Designed and coordinated the installation of WORLD Magazine's 20th Anniversary

Exhibit (Renamed to National Geographic Kids Magazine)

Education

Publishing Certificate Courses, Continuing Education in Publishing

George Washington University - Washington, DC

1997 to 1998

Bachelor of Arts in Communication Studies

West Virginia University

1991

Skills

Proficient in Microsoft Office, "JAMBI" content management system (CMS), Exact Target Email Software, BI (Business Intelligence online media software, Google Analytics, Omniture.

Excellent writing skills appropriate for internal and external communication.

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