Email address

abo20m@r.postjobfree.com

First Name Middle Last Name Suffix Maiden Name

Peter D Benesh

N/A

Work Phone & Ext Toll Free Phone Fax Phone Home Phone

970-***-****

Cell Phone Pager Personal Web Site Address

970-***-**** http://www.linkedin.com/in/petebenesh

Secondary E-mail

abo20m@r.postjobfree.com

Address City, State

Zip

6485 Clearwater Dr. Loveland CO 80538

Month/Year Hired Month/Year Left Total Years with Company

Aug 1984 Aug 1986 2

Office Division Title

Dallas Tax Staff

Country Other Employment Details

(Previous positions, duties, or fun info)

United States

Company Name Position

Self-Employed Marketing Consultant

Company Web Site

http://

Company Size (employees) Est. Company Revenue Industry

1-10 Select One Computer Software

Do you hold any professional certifications?

(Separate with commas)

Other Current Employment Details

(Description of Position)

Birthday Marital Status Spouse's Name Anniversary

May 29 Married Bobbi August 20

Children's Names & Ages

c Copyright Andersen Alumni Association 2012. All Rights Reserved.

PeteBeneshResume.doc

Peter D. Benesh

6485 Clearwater Drive, Loveland, CO 80538 970-***-**** abo20m@r.postjobfree.com

SUMMARY

A seasoned enterprise information technology marketing professional with a solid blend of

business savvy and technical knowledge. Broad set of product and solutions marketing

competencies gained through eleven years of experience at Sybase, HP, and Sun Microsystems

(data integration and data management middleware; content management & imaging/printing

applications; desktop management suites & security software; enterprise storage support

services; storage archive solutions). Proven ability to successfully launch new offerings,

grow revenue, and translate technical concepts into clear business benefits. Excellent

skills in leadership, analysis, communication/presentations, writing, and cross-

organizational collaboration.

PRODUCT MARKETING COMPETENCIES

" Marketing Strategy " Marketing Campaigns " Market Research

" Customer Requirements " Messaging/Positioning " Sales Tools/Training

" Cross-Functional Management " Enterprise Software/Services " Competitive Analysis

PROFESSIONAL EXPERIENCE

Senior Product Marketing Manager, Data Integration/Management Middleware

Sybase, Infrastructure Products Group

Boulder, Colorado, 20062008

Worldwide product marketing leader for data integration middleware & solutions including

database replication, data federation/virtualization, ETL (extract; transform; load), real-

time event monitoring & application messaging and data movement. Responsible for all

product marketing functions as well as close collaboration with other teams/organizations

(product management & engineering; field marketing; corporate marketing; sales teams;

solution architects; services marketing; partners). Major results:

Led target market identification and sales play execution to take Sybase database

replication software into the broader market for cross-platform data movement (primarily

Microsoft SQL Server & Oracle databases). Revenue from this initiative has grown 25% over

the past two years.

Drove go-to-market activities for the launch of a new data integration platform Sybase

Data Integration Suite (interoperable solution that combines a variety of data integration

technologies federated data access, ETL, event notification, and real-time data delivery).

This launch resulted in Gartner recognizing Sybase as an important player in the data

integration market.

Spokesperson and content expert for data integration lead generation offers/campaigns.

Created content and presented webinars for campaigns focused on key use cases for data

integration including real-time analytics, application synchronization, and geographic

data distribution. Use case-specific campaigns resulted in over 50% increase in leads

versus prior general programs.

Developed/delivered frequent sales training and numerous sales tools (e.g. selling

guides, sales presentations, competitive analyses, and customer success stories). Owned

development and management of all data integration product content for internal, external,

& sales portal web sites.

Launched Sybase real-time data warehousing solution in collaboration with software

product management, engineering, and consulting teams. Announced via press release & live

videocast.

Senior Product Marketing Manager, Content & Desktop Management Applications

HP, Technology Solutions Group

Boise, Idaho, 20032005

Defined requirements and drove all go-to-market activities for content

management/workflow & desktop management solutions integrating HP hardware and consulting

services with third-party software applications. Worked with software partners & HP

alliance managers to create tools/collateral that enabled the HP sales force to sell these

solutions. Major results:

Defined and marketed solutions for document capture, workflow, and output management that

incorporated HP enterprise imaging and printing devices, HP consulting services, and third-

party applications for content management, digital archiving, and secure printing.

Reviewed business case proposals from partners and managed a global solutions catalog for

various offerings.

Defined, launched and marketed a new desktop management/security software-as-a-service

offering using LANDesk Management Suite, Symantec software, and HP data center facilities.

Developed marketing content, provided launch training, and gathered early customer

feedback.

Product Marketing Manager, Enterprise Storage Support & Advanced Services

Sun Microsystems, Enterprise Services Business Unit

Broomfield, Colorado, 20012002

Managed the definition, pricing, launch, and marketing of value-added services for new

storage hardware products. Ensured that service offerings were well represented in all

collateral. Educated regional services marketing managers and sales reps about new product

and service offerings. Major results:

Generated incremental revenue through the launch and marketing of services for 15-20 new

storage products (storage arrays; tape libraries; SAN switches). Worked with service

delivery groups to ensure all tools/processes needed for a successful launch were in

place.

Led all service definition and marketing activities for new line of workgroup storage

products. Advanced services included remote monitoring/alerting, multi-vendor support, &

consulting for effective deployments. Resulted in stronger competitive position and

revenue growth.

Product Marketing Manager, Enterprise Storage Archive Solutions

HP, Enterprise Storage Business Unit

Fort Collins, Colorado, 19972000

Responsible for worldwide product marketing activities for optical storage libraries and

associated partner archiving software applications. Worked with field marketing managers &

channel partners to develop/execute demand generation programs. Developed sales

tools/trained sales reps. Major results:

Identified growth opportunities in new market segments for email archive & regulatory

compliance

Provided sales team support to help close numerous multi-million dollar deals.

Senior Financial Analyst, Manufacturing Operations

HP, Analytical Instruments Business Unit

Loveland, Colorado, 19881997

EDUCATION

MBA Haas Graduate School of Business, UC- Berkeley, Berkeley, CA, 1988

BS Accounting Brigham Young University, Provo, UT, 1984

Numerous marketing, technical, & leadership courses taken in-house & from AMA

Contact this candidate