Catherine G. Clemens

abnykk@r.postjobfree.com

***** ****** ***** **. • Cypress, Texas 77429 • 312-***-**** (cell)

SUMMARY Customer focused marketing professional with a passion for planning, promoting, and

delivering marketing communications programs and events with measurable results

EXPERIENCE Octagon Houston, Texas

7/12 Present

Senior Account Executive

BMW – Southern Region

Develop branding opportunities for BMW through unique events and sports sponsorships.

Manage all aspects of the Houston Texans sponsorship including signage, on site lead

generation, vehicle displays and staff. Increased sales lead registration during the 2012

season 300%. Create luxury focused events for current and potential clients including golf

tournaments, VIP cocktail receptions, athlete meet & greets, motorsports hospitality and

test drive programs. Present quarterly event recaps and future planning to Dealer

Advertising Groups.

Turner Sports (Formerly IMG College) Houston, Texas

Account Manager 11/10 – 7/12

Capital One – NCAA Sponsorship

Coordinated and executed Capital One’s 7 month sponsorship of the NCAA and the

inaugural launch of the Capital One Cup. Supervised the creative development and

conceptualized the interactive elements of a 53’ mobile unit used at all 16 events. Managed

production crew, equipment procurement, transportation, brand ambassadors, creation of

on site signage, premiums and development of on field promotions. Managed $1.5M+

program budget. Utilized key learnings from Year 1 to develop more concise and effective

program for Year 2 which successfully sold in for 40% higher budget than initially projected.

Successfully executed Year 2 with increased impressions and on site interactions by 50%.

rEvolution, Sports Marketing Agency Chicago, Illinois

11/07 – 10/10

Manager, Event Marketing

American Media, Inc. – SHAPE Bikini Body Tour 2010

Maintained $300K+ budget for 2 city tour while coordinating all sponsor details and on site

activations, equipment procurement, logistic details, staff training all signage creation and city permit

procedures and budget reconciliation.

Target – At Track Mobile Series, NASCAR 2010

Created NASCAR sampling program with fabrication of 6 oversized motorized shopping carts;

organized all logistics for producing 400,000+ samples and distribution to fans over 4 races;

responsible for all staff hiring and management.

ESPN – World Cup 2010

Interacted with fans across 8 soccer markets in the U.S. to pre promote the tournament through direct

marketing. Doubled the reach of soccer in new markets.

Electronic Arts – EA Sports FIFA 10 and 11 Takeover Tour

Executed bi coastal 20 market, 5 week program for EA’s FIFA label based on the success of the

EURO 08 grassroots program; targeted Hispanic and soccer specific locations; over 133,000+ game

plays at 60 events without incurring any event site fees.

Thermique Technologies Chicago, Illinois

6/06 – 9/07

Marketing Assistant and Intern

Maintained ACT! CRM Database of over 6,000 contacts; distributed all sales marcom; created first

ever tradeshow booth display and premium giveaway for National Kitchen and Bath Expo.

EDUCATION University of Illinois at Chicago

Bachelor of Science December 2007

Major: Marketing GPA: 3.2 /4.0

SKILLS MAC and PC proficient, Microsoft Office, SharePoint, Project and Access

Facebook, Twitter, LinkedIn, Adobe Illustrator, ACT! 6.0 and Internet proficient

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