Sales Marketing
Resume:
• **** Bethany Dr
• W esterville, OH *****
• Phone 614-***-**** 614-***-****
• E mail abnozt@r.postjobfree.com
Rebecca M. Forrer
SKILLS SUMMARY
Accomplished retail marketing prof essional with significant experience in strategic communications
targeted toward sales support, solutions oriented marketing and brand communication. Skilled in
leading complex projects with a detail oriented and collaborative f ocus. Ability to blend creative
thinking, strategic insights and data analytics to deliver business results. Prof icient in Microsof t Office
Suite and creative design sof tware.
PROFESSIONAL EXPERIENCE
Alliance Data Retail Services, Columbus, Ohio
Alliance Data is a $2 billion company that provides credit and marketing services to the retail,
financial services and hospitality markets.
Client Sales Manager September 2008 – Current
Ability to deliver results and strong partnership skills led to recruitment out of the Marketing
department by internal client.
Manage relationship and sales eff orts with one of Alliance Data’s top Retail Services clients.
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Build annual strategic plan f or credit card program and sell corresponding customer marketing
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solutions to grow client’s portf olio.
Analyze customer insights including research and portfolio perf ormance metrics to identify
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business growth opportunities f or customer acquisition and retention.
Create and deliv er monthly sales f orecasting to senior leadership team.
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Marketing Communications Manager April 2008 – September 2008
Creative efforts and strategic advancement of previous role were recognized with a promotion.
Provided strategic communications and creativ e support to Client Sales department for existing
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client selling efforts, in addition to prospect sales eff orts.
Created solution oriented internal product documentation f or company sales toolkit.
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Acted as marketing liaison with new business sales team.
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Continued to manage sales prospect direct marketing programs including direct mail strategy,
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appointment setting telemarketing and CRM database.
Led company wide taskf orce to better document and align the Marketing department’s
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contributions to the new business rev iew and RFP process.
Associate Prospect Marketing Manager May 2007 – April 2008
Promoted to bring a creative and strategic mindset to the current sales support team.
Led marketing efforts f or prospects throughout the sales pipeline including customized
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presentations and supporting creative pieces, and RFP responses and packaging.
Built targeted direct marketing outreach campaigns against various levels of prospect univ erse in
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execution of annual direct marketing plan.
Participated in executiv e level new business review process to drive proposal strategy.
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Directed lead management firm, print vendors, creative agencies and freelance designers.
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R ebecc a Forr er
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Marketing Communications Coordinator May 2006 – May 2007
Completed brand marketing and communication activities f or internal and external audiences.
Serv ed as a creative resource f or internal partners and clients f or design, editing and copywriting.
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Partnered with public relations firm and corporate marketing team f or line of business external
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communications.
Coordinated internal brand and product communication strategies.
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Provided event planning and marketing communications support f or executive forum.
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Aided in management of adv ertising plan and budget print, W eb and sponsorships.
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Sales Support Specialist April 2005 – April 2006
Provided sales and marketing support f or retail sales team.
Supported new business RFP responses f rom start to finish including copywriting, editing,
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routing, revisions and managing deadlines.
Re launched prospect database to improv e targeted direct marketing activities.
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Limited Brands / Bath & Body Works, Reynoldsburg, Ohio
A multi billion dollar retail enterprise Bath & Body W orks division f ocuses on modern personal care.
Visual Communications Consultant February 2004 – April 2005
Produced instructional visual merchandising guide f or The W hite Barn Candle Co.
Coordinated all aspects of publication text, illustrations and photographs f rom development to
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completion.
PROFESSIONAL DEVELOPMENT
Member of the Columbus chapter of the American Marketing Association serv ed as VP of
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Prof essional Dev elopment on the 2007 – 2008 Columbus AMA Executive Board.
Completed two Sales leadership seminars: The Leadership Dev elopment Program f or Sales
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Managers and Getting into Your Customer’s Heads instructed by The Learning Outsource Group.
Completed a Toastmasters Speechcraf t workshop designed to improve public speaking skills.
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EDUCAT ION
The Ohio State University, Bachelor of Arts
Major: Communication Minor: Business
2001 – 2003 {Columbus, Ohio}
Graduated with honors in the Arts and Sciences.
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R ebecc a Forr er
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