Project Manager Marketing

Theresa Roberts Lee

M o o r esv ille, N o r th C a r o lin a 2 8 1 1 5 7 0 4 - 6 5 8 - 0 0 0 1 ter r ie_ lee@ w in d str ea m .n et

Profile

Outg oing and articulate communicator skilled in the development and implementation of strategic marketing

prog rams. Successful at building productive relationships with media. Accomplished in the promotion of events,

individuals, and organizations. Flexible team player, fast learner, computer literate.

Areas of Expertise

Media Relations Special Events Social Marketing

Strategic Partnerships Vendor Management Speech Writing

Community Relations Internal Communications Marketing and Media Training

Professional Experience

P u b l i c Re l a t i o n s S t r a t e g i s t

Self-employed, Charlotte, North Car olina, October 2002 - pr esent

Clients include not-for-pr ofit or ganizations, physician gr oups, local gover nment, and a medical supply company

Administer range of marketing, public relations and networking initiatives through use of strategic

marketing tactics to solicit new business. Provide detailed reports to analyze effectiveness of campaign.

Direct event logistics. Research and develop media related documents and graphic design for use with

promotional materials. Maintain databases to facilitate mailings and reports.

Conduct media and message training for staff and volunteers to successfully represent organization and

event during media inter views.

Write and edit position papers, newsletters, brochures and PowerPoint presentations.

Cultivate strong professional relationships with local and regional reporters, editors, and producers.

Marketing Specialist

LifeSpan Inc., Charlotte, North Car olina, September 2007- September 2008

Collaborated closely with committees and staff to facilitate media communications and awareness

prog rams. Developed quarterly reports on activities of department regarding media achievements and

cor relation to donations and prog rams successes.

Advised Senior Leadership Team and Committee Chairs on communications issues. Provided training for

prog ram directors on branding issues and media relations techniques. Trained new hires on various

communication methods.

Project manager for development of new corporate web site including design, navigation mapping,

building of interactive areas, and search engine optimization techniques. Generated and maintain

c o n te n t.

Produced various communication materials, including brochures, presentations, newsletters,

e-newsletters, and success stories for optimal organization image and exposure.

M a rk e tin g C o m m u n ic a tio n s M a n a g e r

H a r r is G r o u p, M o o r esv ille, N o r th C a r o lin a, F eb r u a r y 2 0 0 4 - M a y 2 0 0 7

C r e a te d a n d im p le m e n te d m e d ia c a m p a ig n s a n d s tr a te g ic c o m m u n ic a tio n p la n s f o r s u c c e s s f u l la u n c h a n d

p r o m o tio n o f n e w s e r v ic e s .

C o n d u c te d in -d e p th in te r v ie w s o f m a r k e tin g, e d ito r ia l a n d s a le s e x p e r ts to c r e a te p r o m o tio n a l m a te r ia ls

f o r s a le s f o r c e . W r o te a n d e d ite d c o p y f o r c o r p o r a te b r o c h u r e s, s a le s to o ls a n d d ir e c t m a il p ie c e s .

M e d ia s p o k e s p e r s o n o n n u m e r o u s te le v is io n a n d r a d io p r o g r a m s to p r o m o te s e r v ic e s a n d u p c o m in g

e v e n ts .

R e s p o n s ib le f o r th e p la n n in g a n d e x e c u tio n o f tr a d e s h o w s, c o n f e r e n c e s, m e e tin g a n d o th e r r e v e n u e

g e n e r a tin g e v e n ts in c lu d in g th e n e g o tia tin g o f c o n tr a c ts w ith h o te ls a n d o th e r f a c ilitie s f o r s ite s e le c tio n,

f o o d a n d b e v e r a g e, a u d io v is u a l, a n d b o o th s e t u p a n d te a r d o w n .

T.R. Lee Page 2

7 0 4 - 6 5 8 - 0 0 0 1 ter r ie_ lee@ w in d str ea m .n et

Public Relations/Marketing Specialist

Pr esbyterian Healthcar e/Novant Health, Charlotte, North Car olina, June 2000-October 2002

Responsible for public relations and marketing plan development, market research/analysis, advertising

campaigns, media relations and community relations activities including cultivating and maintaining

strategic relationships within the community.

Developed and coordinated marketing collateral from concept to execution and distribution. Worked

with agencies on creative development and execution. Managed ad placement.

Pitched and presented story ideas to media outlets and responded to inquiries in a timely manner.

Managed and produced Video News Release series emphasizing positive coverage of programs, projects,

and ser vices.

Represented hospital in community organizations and events, including event planning meetings and

non-profit organizations.

Marketing Communications Coordinator

Crisp Hughes Evans LLP, Gr eenville, South Car olina, July 1998-May 2000

Researched and identified speaking opportunities for healthcare consultants.

Managed trade show program.

Prepared press kits to showcase consultants’ areas of expertise.

Developed healthcare marketing collateral.

P u b l i c Re l a t i o n s C o o r d i n a t o r

The Triad United Methodist Home, W inston-Salem, North Car olina, Januar y 1997-July 1998

Developed and managed annual publication schedule and editorial plan.

Wrote and distributed press releases.

Planned and implemented special events and fundraising activities.

Managed media relations during CARF-CCAC reaccreditation.

P u b l i c Re l a t i o n s S p e c i a l i s t

Forsyth Memorial Hospital /Car olina Medicor p Inc., W inston-Salem, North Car olina, September 1994-Januar y 1997

Coordinated weekly health segment for local news.

Planned and implemented of physician seminars and special events.

Researched and wrote articles for internal and external audiences.

Maintained news clippings database.

Education

Marshall University, Huntington, West Vir ginia

BA: Jour nalism, Minors: English and Marketing

Additional Training

When Disaster Strikes: Crisis Communication Planning,

University of North Car olina-Chapel Hill School of Jour nalism and Mass Communications Continuing Education Seminar.

Medical Ter minolog y,

Forsyth Technical Community College Continuing Education.

Honors and Awards

2002 Healthcare Advertising Awards, Total Campaign, Pr esbyterian Center for Women’s Health

2002 Healthcare Advertising Awards, Br ochur e, Sleep Ser vices

2001 CHPRMS Wallie, Br ochur e, Pr esbyterian Wesley Car e Center

2001 CHPRMS Wallie, Featur e News Stor y, Twin-to-Twin Transfusion Syndr ome

Professional Affiliation

Public Relations Society of America (PRSA) Charlotte Chapter

Computer Skills

Q u ark X p ress Microsoft Office Suite (Outlook, Word, Excel, Access, PowerPoint)

I n te r n e t/ W e b A p p lic a tio n s A d o b e P a g e M a k e r, P h o to S h o p, I llu s tr a to r

E x p er ien ce w ith b o th M a cin to sh a n d W in d o w s en v ir o n m en ts

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