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Manager Sales

Location:
South Bend, IN, 46614
Posted:
March 09, 2010

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Resume:

CHUCK BERGMAN

***** ******** *****, ***** ****, IN 46614 574-***-**** abnbfz@r.postjobfree.com

linkedin.com/in/chuckbergman facebook.com/chuck.b.thecentrepc @chuckbergman68

SUMMARY OF QUALIFICATIONS

Accomplished, results-driven professional with experience in marketing, advertising, graphic design, art

direction and print production. Experienced in coordinating and managing the creative, production and

operational processes required for an effective marketing strategy. Demonstrated abilities as a problem-

solver, innovative-thinker and enthusiastic team-player.

EXPERTISE & ACHIEVEMENTS

Marketing

• Developed and implemented a comprehensive marketing plan with annual budget of $250,000.

• Developed relationships with local TV stations resulting in regular monthly segments

during morning news broadcasts.

• Streamlined email marketing program, producing higher-quality, more effective emails while

targeting a more refined email database.

• Implemented a sub-branding strategy for The Centre, P.C., which included micro-websites and

customized marketing materials.

• Established a marketing plan for St. Jude Catholic School, including new logo, stationery,

welcome folder, brochure, postcards, public relations schedule and website.

• Created and monitored a social media protocol to enhance communication with target audience.

Communication

• Managed and coordinated all marketing vendor relationships, including broadcast,

print, public relations, specialty, electronic and online.

• Expanded outside sales in local market, resulting in 30 new clients over a two-year period.

• Consulted with clients to design and execute effective print projects.

• Acted as creative team leader when developing ad campaigns as a member of in-house

advertising department.

Project Management

• Centralized all graphic design and print production in-house, saving $20,000 annually.

• Coordinated and promoted events, including evening social events and physician presentations.

• Instrumental in expanding a commercial printing prepress operation from one-person

into a five-person department.

• Developed a scheduling program and project estimating templates for a full-service advertising

agency of 22 employees.

• Scheduled prepress and print production for a variety of specialty graphic projects, including trade

show display graphics, indoor/outdoor signage and vehicle wraps.

• Completed a lean manufacturing training program and used knowledge to improve time management,

reduce material waste and eliminate unnecessary processes.

• Implemented in-house procedures to efficiently utilize outdated print materials and old stationery,

resulting in less waste.

Computer Skills

• Expert-level knowledge of Adobe Creative Suite.

• Extensive knowledge of Microsoft Office 2007.

• Proficient on both Macintosh and Microsoft operating systems.

PROFESSIONAL EXPERIENCE

Director of Marketing & Public Relations

The Centre, P.C., Elkhart, IN June 2008 to Present

The Centre, P.C. is a comprehensive plastic surgery practice, specializing in cosmetic and reconstructive

surgery, hand rehabilitation therapy and a skin health medical spa. My responsibilities include initiating,

coordinating and executing all marketing, advertising and public relations programs for the practice.

Art Director Graphic Manager

Markley Enterprise, Inc., Elkhart, IN August 2002 to April 2008

Markley Enterprise specializes in the design, manufacturing and distribution of sales and marketing

support products, as well as large format digital printing. I started as prepress supervisor which

included graphic design, file preflighting and scheduling all artwork production. I also performed

outside sales for two years. I was then promoted to graphic manager which involved supervising,

scheduling and training of our specialty graphics department.

Traffic Manager Print Buyer

Villing and Company, Mishawaka, IN December 1999 to May 2002

Villing and Company is a full-service advertising agency offering creative services for advertising,

sales promotion, website development and public relations. My primary responsibilities included

coordinating all internal and external deadlines, estimating agency services and obtaining vendor quotes

for printing, specialty promotions, photography and mailing services.

Art Director Prepress Manager

Printing Partners, Indianapolis, IN June 1990 to March 1995 & June 1997 to December 1999

Printing Partners is a commercial printer offering offset and digital printing, prepress and mailing

services. I was hired as their first typesetter, expanded the prepress department to five employees and was

promoted to prepress manager. I consulted with clients on design projects, supervised department

personnel and scheduled all prepress projects.

Graphic Designer

Golden Rule Insurance Company, Indianapolis, IN March 1995 to June 1997

Golden Rule is a major provider of health insurance for individuals, life insurance and annuities. As a

member of the advertising department, I worked with internal clients, which included departmental

managers, vice presidents and the CEO, to create print ads and product literature. I also coordinated

advertising and print literature with new product releases.

EDUCATION

Purdue University: May 1990

Bachelor of Arts

Advertising and Psychology

ACTIVITIES

St. Catherine of Siena Parish

I have been an active parishioner for 10 years. I am a past President of the St. Jude School Board,

having served on this board for several years and providing leadership in developing a strategic plan.

I have also served on various committees in a marketing capacity, helping to shape the direction and

communication strategy for the church.



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