Marketing professional with product and project management experience.

Demonstrated success in strategic planning and tactical execution,

brand management, comprehensive marketing campaigns

and integrated program development, strategic relationships with sales

executives and external vendors, new product launches, and oversight of

market research and competitive analyses.

Strategic and Proven expertise evaluating market needs analyses, competitive

Tactical assessments, category trends, and target demographics. Develop

Planning and comprehensive marketing plans including goal setting, strategic

Execution: direction, tactical programs, and budgeting. Manage successful

implementation and execution of multiple campaigns simultaneously

to capitalize on strategic market opportunities.

Brand Ensure consistency of company and product brand position and

Management & essence, and manage feature/benefit proposals and unique selling

Brand Equity: points through continual communication and assessment across the

company.

Cross-Functio Champion cross-functional teams including sales, research and

nal Team development, innovations, knowledge management, and product team

Leadership: to identify and develop new opportunities, and to enhance product

portfolios and achieve organizational goals.

Professional Experience

Press Ganey Associates, Inc: South Bend, IN

April 2002 - Present

Industry leader in health care quality measurement and improvement.

Brand Manager (March 2005 to present)

. Develop and lead strategic marketing and sales planning, tactical

execution, and brand management of hospital service products.

. Develop and integrate product line extensions for deeper

penetration into existing markets or entry into new markets, and

achieving higher revenue targets.

. Develop new and existing product messaging, positioning, and

strategic value propositions, supported with key points of

difference.

. Serve as key point of contact and communication for sales team via

email, phone, and through sales training to ensure their needs are

met and to ensure proper messaging, positioning, and product

delivery.

. Leverage performance improvement resources by directing the

creation, development, and implementation of promotional and

communication materials such as direct marketing, advertisements,

and sales collateral using in-house creative staff as well as

external agencies. Leverage client testimonials, case studies,

white papers, and supporting product and market research.

Key Accomplishments:

. Led successful launch of the Community Image Solution from product

concept to launch in three months. Conducted market situation and

target characteristic analysis including reporting relationships,

key responsibilities, health care marketing perception and value,

and marketing expenditures. Developed market intelligence and early

funnel growth by leading sales coordinator calls. Developed and

executed integrated marketing plan including complete collateral

kit, announcement campaign, and sales training. Aided in first

sale, twenty days post launch, by co-presenting to the prospect. As

a result of these accomplishments, received Innovation Hero Award

(2009).

. Previously developed and led Acute Care and Large Health System

division strategic marketing plan and execution. Accountable for

$650,000 annual marketing and promotional budget. Successful track

record exceeding opportunity goals-155% in 2005, 170% in 2006, 174%

in 2007, and 158% in 2008.

. Executed targeted campaign of HCAHPS data, resulting in a threefold

increase in sales, 114 opportunities

in 5 months, and receipt of a Direct Marketing Association

International ECHO Award (2008).

. Orchestrated a complete overhaul and re-launch of client award

program including a redesigned look for added prominence; adding a

new award to enhance portfolio; creating a comprehensive media and

promotion kit and media relations guide to aid winning clients in

promotion of the award, and to further consumer awareness; and

created promotional item web site for award winners to celebrate,

promote award receipt, and reward & recognize staff.

. Served as marketing representative on Stage Gate committee for the

development of a telephone platform product. Upon completion of

development, launched promotion campaign, led creation of all

marketing collateral, and conducted training sessions for the sales

team.

Primary Consultant (April 2002 - March 2005)

. Served as principal contact for Banner Health, a 25-facility health

system, and 5th largest revenue client. Ensured data accuracy, led

account maintenance, and created 3-year strategic improvement plan.

Provided on-site consultation of patient expectations and

perceptions, appropriate goal setting strategies, reward and

recognition programs, and solutions and research for process and

quality improvement.

. Cross-sold new and existing products, and served as mentor to new

team members.

. Promoted twice within two-year time frame, and received Top

Consultant Performer Award as a result of top client satisfaction

scores. (2005)

TN Media - Foote, Cone & Belding: Chicago, IL

February 2000 - July 2001

Fifth largest marketing communications & advertising agency in the

world.

Junior Broadcast Negotiator

. Negotiated, secured, and maintained television, cable, and radio

advertising for clients including Quaker, Coors, SC Johnson, John

Deere, and Taco Bell. Also maintained three-year exclusivity

agreement, covering seven regions, between Gatorade and Fox Sports

Net.

. Offered suggestions to and guided media planners on current market

conditions and trends within client target demographics; and

assisted three senior media buyers through managing make-good

offers, rating programs, and maintaining media reports.

The Ad People: Skokie, IL May 1999 -

February 2000

Advertising and commercial media agency.

Assistant Account Executive

. Key agency contact-acted as a liaison between sales executives,

clients, and art department.

. Planned and created monthly advertising and expenditure calendars

for clients, proposed changes and adjustments to advertising plans

and contracts and secured ad space leading Chicago-land newspapers.

. Developed ad headlines, aided layout design, and proofed ads for

compliance with disclosure laws.

Education

Indiana University: South Bend, Indiana

Bachelors of Business Administration: May 1998

Majors: Advertising, Marketing and Management

Awards & Activities

Von Schramm Scholarship (1994-1998)

Advertising Manager, IUSB newspaper, The Preface (1997-1998)

Indiana University Leadership Scholarship (1997-1998)

American Marketing Association President (1997-1998)

Phi Sigma Sigma Sorority (1994-1998)

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