GAUHAR ALI

Phone: +91-975*******

Email:abn91g@r.postjobfree.com

Professional Summary

. Dynamic and result-oriented individual with 5 years of Experience in

Sales & Distribution.

. Possess strong business acumen and understanding of requirements.

. Extensive experience in Sales & Distribution in FMCG industry.

. A resourceful, solution-focused professional with excellent

interpersonal and rapport-building skills.

. Responsible, loyal, reliable, and independent worker with high level

of enthusiasm and creativity.

. Self-motivated professional who achieves results and has superior

ability to coordinate and perform several projects simultaneously.

. Quick learner which adds as an advantage for being flexible to fit in

the requirements of the job.

Education

. MBA from Institute of Advance Studies in Education with Marketing and

Operations Management as specialization in 2006-2008.

. Bachelor of Arts (B.A.) from Mahatma Gandhi Memorial College,

Rohilkhand University in 1998-2001.

. 10+2 from A.M.H.R.S. Sr.Sec.School, Moradabad (U.P.) in 1998.

. 10th from A.M.H.R.S. Sr.Sec.School, Moradabad (U.P.) in 1996.

.

Career Objective

I am seeking a position to utilize my skills and abilities in Sales &

Distribution that offers professional growth while being resourceful,

innovative and flexible.

Work Experience

PepsiCo India Holdings Pvt. Ltd.

November 2010 to Present

Designation: Customer Executive, based at Almora

PepsiCo India Pvt. Ltd., (www.pepsicoindia.co.in)

PepsiCo entered India in 1989 and in a short period of 23 years has grown

into the largest and one of the fastest growing food & beverage business in

the country. PepsiCo India has not only grown to become the country's

largest food and beverage business but has also become a powerful and

consistent driver of PepsiCo's global growth. Over the last two years,

India's beverage and foods businesses have been the largest volume growth

contributors to PepsiCo across the globe. PepsiCo India has been frequently

recognized for its industry-leading human resource practices,

'innovations', corporate values, and talent, and was one of the five top

marketers of the country in 2009.

Job Responsibilities

1. Distributor Management:

. Sourcing and Appointment of Distributors as and when required

. Motivating and Coaching the Distributor Team and handholding where

required

. Handling distributor issues with regard to claims and ROI

. Taking care of route operations, market scheming and breakages at

the Godown

. Manage stock levels to ensure continuous availability and regular

rotation

2. Driving Volume and Growth in the given Territory:

. Managing Primary and Secondary sales

. Operation of trade schemes within the allotted budget

. Ensure appropriate distribution across the territory as per norms

. Identify and target new accounts

. Proposing for discount to the Accounts as necessary.

. Driving of Marketing and Growth initiatives

. Ensure hygiene conditions met by all distributors.

. Correctness of claims by Distributor, Damaged stock, Overcharging by

Distributor, Godown condition

3. Merchandising and Promotion

. Manage stock levels to ensure continuous availability and regular

rotation

. Fill and rotate all racks, displays

. Respond to dynamic changes to changing demand off take thru

changes in servicing

norms, SKUs, signage etc., on a day to day, week to week

basis

. Ensure execution quality (Sales Building Blocks)and imperatives in

Territory viz.,

Coverage, Availability, Visibility, Purity of Visi Coolers,

Stocking Norms, Opportunity conversion

4. Channel Management

. Awareness of various channels like grocery, eateries etc

. Awareness of upcoming channel opportunities and how to tap them

effectively

. On boarding of particular channels to our existing channel-

specific schemes

. Channel market intelligence from the market gathered through team/

other sources into the

Regional management

5. Managing/ developing team

. Coaching of PSRs

. Being a communication channel between the company and the

Distributor, PSRs

. Allotting clear responsibilities to team members- assigning

targets etc.

. Train PSRs to identify opportunities at retail outlets and to

maximize opportunity conversion

. Retention of PSRs

Britannia Industries Ltd

March 2009 to November 2010

Designation: Territory Sales Incharge

Britannia Industries Ltd (www.britindia.co.in)

The Group's principal activities are manufacturing and marketing of

biscuits, bread, Rusk, cakes and dairy products like cheese, butter and

milk. The brand names of biscuits include Marie Gold, Treat, Maska Chaska,

Good Day, Milk Bikies, Little Hearts and Pure Magic. The Group's plants are

located at Mumbai, Kolkata, Delhi, Chennai and Uttaranchal.

Job Responsibilities:

. Ensure achievement of Primary and Secondary Sales in the assigned

channels.

. Manage Distributors to ensure adequate infrastructure & maintain

relations with them.

. Execute visibility implementation & merchandising.

. Coach, manage & evaluate Distributor's salesmen.

. Implement the launch of new consumer promos, trade schemes & new

Products.

. Develop existing set of dealers & prospect new outlets.

. Maintain Records & systems.

Godrej HiCARE Ltd.

April 2008 to Feb 2009

Designation: Field Sales Officer

Godrej HiCARE Ltd., (www.godrejhicare.com)

Godrej HiCARE is a pest management company a group company of Rs.10, 000

crore Godrej Group of Companies. Since its establishment in 2003, Godrej

HiCARE has been successful in providing good quality pest control services

to big commercial houses as well as residential areas.

Job Responsibilities:

. To call the customer and fix the appointment.

. Functions include inspecting the premise and pointing out the excess

point for the pest.

. Preparing the costing and sending the quotation to the client.

. Handling the negotiation and closing the deal.

. Scheduling the services for the client with the help of operations

team.

. Utilize interpersonal skills to cultivate rapport with prospective

client.

. Established and maintained professional relationships with key

clients.

. Track the services' quality.

. Coordinated with the Operations Team extensively to provide the

services successfully to the end customer.

. Maintain after service relationship with the clients.

M/S Asad Ali Khan Government Contractor and General Supplier (July 2004 -

May 2006)

Designation: Site Supervisor

Job Responsibilities:

. To work as site supervisor taking care of all activities related to

earth moving section at the site.

To supervise various activities related to construction of roads,

Canals, Dams and others.

Academic Projects

PROJECT: Project done in Marketing Management in Cadbury India Pvt. Ltd.

from 2nd September to 2nd November 2007 on Institutional Sales Cell on the

occasion of Dipawali.

Duration: 60 Days

As a part of Institutional Sales Team

Description

Worked as member of the sales team consisting of ten members to promote the

high end product to the corporate houses, like- IBM, Zuari Cement, Wipro

are to name a few, achieving a target of 62 lacks in two months.

Extra Curricular Activities

. Participated in Various Inter - College Management Fests.

. Participated in Product Launch at Annual Management Fest (Titled-

ASHA) 2007.

. Participated in various Inter - College sports (Indoor and Outdoor)

competitions.

Personal Information

Name : Gauhar Ali

Relocation : Yes

Permanent Address : Choudhary Sarai, Sambhal, Moradabad

U.P.-244302

Place: Almora, Uttarakhand

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