Total Years of Experience : ** Years

Current Location : Mumbai

With a Marketing and Customer Service experience, supported by a Win-Win

attitude, I see myself as a Practical, Flexible and Self motivated person

wanting to serve a global organization which promises unrestrained career

growth, while I ensure credible performance and loyalty. My core strength

being Data Analysis, Strategizing and Empathy.

. Forte- Creative Communication, Marketing and Customer Care.

. Self driven- result oriented with multi- functional skills.

. Team player with good communication, presentation and interpersonal

skills.

. Data analyst for forecasting and strategy.

Company: Electro Optic (Asia) Pvt. Ltd.,

Designation: Director-Marketing- Since January 2012 Till June 2012

Electro Optic produces high precision cutting tools for the label and

printing industry worldwide. As inventor and global first successful

manufacturer of machine sharpened flexible dies, Electro Optic still keeps

the lead.

In 2001 the company divisions related to development so as production and

marketing of high precision cutting tools were emerged into the Electro

Optic GmbH. Electro Optic Asia Pvt. Ltd., based in India is a fully owned

subsidiary of Electro Optic GmbH.

My Role:-

Business Strategy -5 year plan

Profitability Analyses

Creating Value added services for customers

Developing new markets

Company: TechNova Imaging Systems (I) Pvt. Ltd.,

Designation: Manager CRM- Since September 2007 Till December 2011

TechNova Imaging Systems (P) Ltd is one of the world's leading

manufacturers of imaging products. It is the only company in the world

manufacturing the full range of digital offset plates : violet, thermal,

UV, inkjet and laser-printer.

Total imaging solution offerings from TechNova include Offset & Flexo CtP

Systems; and a full range of consumables, such as offset printing plates;

laser, inkjet & graphic art films; chemicals; offset inks; offset blankets,

flexo plates & related products; inkjet, laser and drafting media.

TechNova's network serves various industries such as printing & publishing,

packaging, textiles, engineering, signage, advertising, geology,

photography, business graphics and medical diagnostics.

AS CRM Manager-

Conceptualized and created a website with the help of a software company -

www.technovadpm.com for the Digital Imaging Division. A customer centric

website with features like Customer Gallery to showcase their work,

Customer Testimonials and LET'S. Providing voice to the Channel Partner

with a dedicated section on the website.

e-CRM- Worked with company helpdesk team to create end to end complaint

resolution module in company intranet. This module facilitates complaint

registration, tracking various stages of resolution, impact on business in

percentage, commercial closure and database creation. Subsequent

improvement made was addition of Enquiry module.

CSI- Creation of Customer Satisfaction Index annually for division's

different customer groups such as distributors, dealers, resellers and end

users. Identifying gaps in customer satisfaction and propose corrective

action plan.

Customer Loyalty Initiatives-

Conceptualized and implemented initiatives for marketing support such as:-

o LET'S- Learning, Empathizing, Trust and Share. A customer Forum.

o Sanchita- Customer loyalty and rewards program

o Sampark- Channel loyalty and reward program

o Customer Forum on the website- This includes Customer Gallery,

Customer Testimonials.

Marketing Manager for Business Graphics-Labels Group

Responsibilities:

Operations:

. Preparing & monitoring of sales Budget vis- -vis actual sales through

various analysis.

. Analyzing & monitoring performance in terms of segment wise

performance operations and assist in critical decision-making.

. Managing overall business operations with key focus on Top line,

profitability and operational results for increased sales growth.

. Conceptualizing and executing strategies and market plans for

increased sales growth and business development.

. Establishing an effective dealer network to ensure business

excellence.

. Vendor coordination, production planning and forecasting.

Marketing:

. Devising and implementing business plans for marketing of products and

services.

. Conceptualizing and implementing strategies for product penetration,

keeping in mind the applications and business growth.

. Introducing products after understanding market requirements and our

competencies with competition.

. Converting business opportunities into profits by timely action.

. Analyzing market requirement / response and communicating the same for

improvising product portfolio and features.

Achievements:

Internal

Growth in sales numbers

Channel Mapping and Competition Mapping

Set up process for customer complaint resolution

Set up process for Quality Assurance through check during production

Created marketing collaterals and tools for ease of product usage by

customers

External:

Best Stall in Pre-Press award in Labeltech 2010

Company: Rohm and Haas (I) Pvt. Ltd. NOW- Dow Specialty Chemicals

As the leading producer of specialty materials with revolutionary

developments in everything from electronic materials and polymers for

paints to personal care products. We manufacture and sell a range of

specialty chemicals based on acrylic, polyester and polyurethane

chemistries from our plant at Taloja, near Mumbai. This plant is the

manufacturing source for our markets in the Asia Pacific region for our

Adhesives and Sealants Business.

Designation: Executive Assistant to the Manufacturing Director- Since

September 2005 Till September 2007

Responsibilities:

. Communication and information Handling

. Calendar management of the MD

. Travel management

. Knowledge Management

. Certain Administration duties

Initiatives:

. A unique video safety Induction Program for visitors

. Safety being the backbone of any manufacturing unit, conducted

programs like Safety@Home Series and 5S@Home Series. These programs

received global recognition and became an example in the organization.

Setting up Processes:

. Set up certain administrative process like Leave Management, Training

Record Management, Stationery Management, petty cash management and

Courier Register

. Also set process for timely retrieval of legal documents and reminders

for statutory licenses and contracts.

Cordination:

. Internal Auditor Training program

. Internal coordination for global report generation

. Integrated Manufacturing Meet, Chennai

. Travel Desk

Facilitator:

. 5S

. Idea Bank

Achievements:

. "Little Catalyst"

. Unique Induction Program

. Internal Auditor Certification

. 5S Certification to the organization

Company: Cinevistaas Ltd.

Leading Production House situated in Mumbai, into business of producing

Advertisements/Films/Television Serials.

Designation: Consultant-Since March 2004 Till August 2005

Projects: Production of following TVCs.

. India Bulls, Cast Your Vote-PSF

. With Triton and Concept Communications-Panasonic A100, Liberty,

Kajaria Tiles, NTPC, Lifestyle with J. Walter Thompson-Chennai

. With Orient McCann, Pakistan- Bio Amla- Bio Nikhar, Danone, Mayfair

Creamers, Haleeb Milk.

Responsibilities:

Marketing:

TVC-Sending Company Profile and Directors' Show reels to various Ad

Agencies. Follow-ups and corresponding on day-to-day basis for new

upcoming projects.

Presentations and Negotiations for deals.

Pre-Production:

Attending PPMs for various projects and providing inputs wherever needed.

Conceptualizing and treating new concepts for the clients.

Co-ordination:

Co-coordinating for all meetings, shoots and post-production.

Assisting the Executive Producer for all correspondence and decision-

making. Co-coordinating with Directors, Music Directors, Artists and post-

production studios. At times also going for Ricci with the production team

and DOP, for proper execution of work. Assisting the Director and DOP at

the time of Shoot.

Company: Reliance Infostreams Private Limited (RIPL)

Part of the Reliance Infocomm Group, a giant in Indian Telecom Industry.

Designation: Sr. Team Leader-Since October 2003 Till January 2004

Project Details: Working with the ECFU (Enterprise Customer Facing Unit)

for complaints Front Office landline bucket.

Job Responsibilities:

. Managing a team of 23 CSRs for the inbound Front Office bucket

. To analyze the call flow data accordingly reschedule the manpower

leading to minimizing the abandonment rate and optimization of

resources.

. Call monitoring and mentoring the CSR to meet the agreed upon SLA.

. Handling escalations and troubleshooting along with the customers.

. Responsible for sending the Operations report for ECFU Front Office to

the Management.

. Working with the team on Quality and COPC.

Achievements:

. Highest scorer trainee-98%

. Adjudged best team for the Month of December-Product Knowledge and

call Quality.

Company: Global CMS, GTL Ltd.

Global CMS, BPO, organization, located at Mahape, Navi Mumbai dealing in UK

and US projects.

Designation: Team Leader- Since September 2002 To October 2003

Project Details: Working on the Inbound Project For a UK Based Prepaid

Telecom Company for Customer Care & Setting up New

Accounts. Also working on the Outbound Project of the Same

Company for Calling up old customer & selling them the

Refill accounts & also handling Customer Grievances.

Job Responsibilities:

. Handling a Team of 15 CRE for the Inbound Project

. To Monitor & Evaluate the Quality of the Calls for the Inbound

Executive & Training them to Improve if necessary also Monitoring

their Improvement by regular Tests & Listening to their calls.

. Taking up Supervisory calls for troubleshooting incase CRE cannot

Handle the Call or the customer requests for the same.

. Interacting with The Client on Day-to-Day basis for smooth running of

the Project.

. Training the CRE for Sales & Customer Care related Issue.

. Optimizing the staff utility by scheduling the staff as per the

transaction arrival patterns, e-mails and faxes.

. Motivating the team for best performance, hence meeting the SLA with

the client.

Achievements:

. Created World Record being the First Indian Woman Cyclist to reach

the highest Motorable Road in the World-The Khardungla Top

. Was selected for delivering COPC based Process Improvement training

to TLs and Managers

Company: V2 Infotech (India) Pvt. Ltd.

V2 Infotech is a cutting edge e-business solution provider having global

presence in USA, Middle East and South-East Asia.V2 is also into manpower

deployment and plays the role of consultant for different projects.

Designation: Marketing Coordinator (International Alliances)-India

Since July 1998 to September 2002

Job Profile: Marketing Coordinator for V2 Infotech. Activities in V2

include of coordination between the client and the company.

Responsibilities:

Forming marketing strategies, working in close proximity with the marketing

team and technical teams and with the Management, understanding customer

requirements through SRS, analysis needs and suggesting solutions,

discussing projects and lead time with clients, negotiating and closing

deals. The most important being account management and customer care.

Leading to repeat business from clients.

Achievements:

Created Human Resources Module

Successful in forming network alliance with Denmark-based companies called

Navision, High Tech Ship Management and Danware.

I was involved in preparation of the business plan initiating the tie-up

with the Indian counterpart of Navision with V2 Infotech.

Being a start up company started with a scratch and made very good

international Alliances.

Educational: Bachelor of Law-Pune University

Bachelor of Arts-Pune University

Diploma in Labour Laws and Labour Welfare-Pune University

Pursuing PGDBA from SCDL

o Outstanding ability to develop familiarity with new procedures and

services. Ability to learn and adapt to new atmosphere quickly.

o Interested in behavioral Training, CRM, and Customer Care.

o Team Worker.

Extra Curricular

. Created world record being the first Indian Woman

Cyclist to reach the Highest Motorable Road in the

World-The Khardungla-June 2003

. Sports- Hockey, Basketball, Karate Do (Green Belt)

. Hobby- Reading

Spoken Languages: English, Hindi, Marathi, Punjabi and Sindhi.

Date of Birth: May 6th, 1976[pic]

CAREER OBJECTIVE

DETAILED WORK EXPERIENCE

QUALIFICATION

POTENTIALS AND STRENGTH

QUALIFICATION

PERSONAL DETAILS

QUALIFICATION

CORE COMPETENCIES

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