Carmen D. Marsh
**** ********* ****, ******, ** *5214
CAREER SUMMARY
Extensive executive level sales experience leveraging a business case
approach to help demonstrate the value of the solution. Confident and
dynamic leader with in-depth knowledge of enterprise and carrier
telecommunication markets. Strengths include creativity, intensity, focus,
ability to handle significant responsibility and a track record of making
success happen.
EXPERIENCE
KMM Corp Sept 2011-
present
Sales Manager
Provide consulting service to introduce service providers and integrators
to KMM by leveraging network.
Alcatel USA, Plano, Texas March
2008 - June 2011
Sr. Account Director
Responsible for solution selling into the Enterprise verticals in North
Texas. This territory had not been adequately covered for years. Target
verticals include Hospitality, Utilities, Education, Retail, and
Healthcare. Products include software, data, wireless, security, voice,
video and services
. Established Sr. Level relationships with key accounts
. Grew territory revenues by 20%
. Exceeded 100% of quota
. Successful in selling complete product and service solutions
. Landed first major account with AT&T as ALU's reseller
Spirent Communications, UK January 2007 -
March 2008
Sales Director (1/07-3/08)
New position created to manage sales for one of Spirent's largest accounts,
Alcatel-Lucent Americas. Lead a team of 35 regional sales managers and
engineers to insure maximum market success and penetration. Developed an
account strategy for the global Alcatel-Lucent sales team.
. Grew Alcatel-Lucent 2007 business 10%
. Signed Alcatel-Lucent and Spirent partnership which provided
exclusive vendor status with the Access BU and provide opportunity to
develop joint customer solutions
. Created post-merger price list and developed a process to insure
Spirent was allowed preferred vendor status on all test equipment
needs
. Sold product into 3 new Alcatel-Lucent organizations
. Captured 20% market share of Alcatel-Lucent capital spend in North
America
Alcatel USA, Plano, Texas September 1993 -
January 2007
Sr. Account Director (6/05-1/07)
Responsible for growing the sales of Alcatel product solutions within the
Qwest Out of Region and Government networks. This included selling IP
edge switches, managed communications and enterprise network solutions.
. Displaced Cisco in Qwest's Out of Region network resulting in $10mil of
new business for Alcatel's IP division
. Established relationships with Qwest Executives to jointly work on
government proposals
. Attained 100% Quota
Sr. Account Director (1/05-6/06)
Sold IP data, access, wireless, transport and optical network solutions
and services to strategic service providers in Texas: i.e. Masergy,
Aramco, Valor, Grande Communications
. Sold the first CWDM gigabit product to an IOC in the US
. Attained purchasing agreement for the first IPTV ready access network
to an IOC in the US
. Achieved Presidents Club - Top sales person on Strategic Sales Team
. Grew business at Masergy by 200% by achieving new sales of edge
switches and driving growth of the base business
Customer Service
Director Customer Advocate (1/04-1/05)
Shaped a newly created role reporting directly to Sr. Vice President,
Quality, Services and Business Improvement for North America to
proactively provide a dedicated single interface to assist major
Customers in North America, and to ensure any problems or issues received
were rapidly addressed and resolved.
. Led team to improve overall customer satisfaction scores by 50%
. Coordinated single network management project improvement plan for Sprint
. Developed a communication plan which resulted in increased product sales
Sales & Marketing
Sr. Account Director (1/02-1/04)
Responsible for sales of Fiber to the User solutions in the Southeast to
municipalities, IOCs, and developers.
. Attained key contracts growing the FTTU business 50%
. Negotiated a sole source agreement with existing customer for all
business to leverage out other incumbent vendors
. Achieved Presidents Club
Sr. Account Director (2/02- 12/02)
Sold data, access, wireless, transport and optical network products to a
10 state region of Alcatel's ILEC, state & local governments and utility
accounts.
. Sold the first 80 gigabit product in the US
. Attained purchasing agreement for the first Fiber to the User product
. Achieved Presidents Club
Sr. Account Director (1/99- 2/02)
Sold data, access, wireless, transport and optical network systems to
Alcatel's national ILEC accounts and negotiated all details of contracts
and agreements. Leveraged powerful relationships with key executives at
Citizens and Century Telephone to generate $30 million in revenue.
. Attained President's club first two years in sales
. Increased revenue from $3 million to $30 million
. Initiated first multi-product selling agreements
. Sold first multi-year service agreement
Marketing & Business Development
Director MBD Digital Cross Connects (9/98 - 1/99)
Provided technical marketing direction for the Optical Gateway Cross-
Connect product division consistent with overall company marketing
strategies. Led team who worked independently and with sales to identify,
evaluate and pursue product development opportunities. Acted as lead
technical proponent for assigned products by creating and maintaining
product presentations, publishing sales literature and supporting
proposals.
Manager New Business Development (8/97 - 9/98)
Led a team who developed and implemented marketing plans and programs for
new customers and market segments. Focused primarily on capturing new
ILEC, Wireless and CLEC accounts. Served as a focal point for product
related communication with customer, and acted as the customer's proxy to
various Alcatel internal groups, including Product Line Management,
Network Engineering, and R&D.
Technical Marketing Specialist (1/96 - 8/97)
Developed and executed plans for the sale of telecommunications products
into targeted domestic and international markets, including creation of
technical product presentations, product literature, application
descriptions and specific marketing plans to expand product usage and
market penetration.
Quality & Customer Satisfaction
Project Manager Specialist (12/95-1/96)
Project Manager, Senior (9/93-12/95)
Managed all quality and reliability customer audits. Preparation for
audits included a close working relationship with product management,
development and manufacturing communities. Other responsibilities
included training internal auditors, performing internal audits and
managing quality improvement efforts. Guided RBOC quality recognition
achievement program, CSQP, for Alcatel's Richardson and Raleigh
facilities
Bellcore, Dallas, Texas June 1987 -
September 1993
Quality Technology
Associate Technical Manager (2/89 - 9/93)
Designed, developed, and applied software engineering concepts used for
analyzing and monitoring the quality of digital switching and
transmission systems.
Senior Staff Technologist, Oklahoma City, Oklahoma (6/87 - 2/89)
Conducted quality surveillance for a major switch manufacturing company.
PUBLICATIONS/CONFERENCES
Technical Chair, VIII & IX IEEE Digital Cross Connect Conference, June 1999
& 2001
Optical Layer vs. Optical Networks, Is there a difference?, Lightwave,
November, 1998
Drivers & enabling technologies for wavelength based services in the all
optical network, Paper presented at National Fiber Optic Engineering
Consortium, Orlando, Florida, September, 1998
Managing SONET and ATM Networks, Paper presented at UTC Conference, Boston,
Massachusetts, July, 1998
EDUCATION
MS, Training and Development, University of North Texas, Denton, Texas,
GPA 4.0
BS, Mathematics, University of Oklahoma, Norman, Oklahoma, GPA 3.0