Manager Marketing
Resume:
MARIA PATRICIA SILVA HERRERA
***** **** ****** ****, ***** Land, Texas, 77498, Ph.281-***-****
***********@*****.***
Employment Authorization
Hispanic Marketing Specialist
QUALIFICATIONS
Market Management
- Products: track growth in demand and project future demand
- Customers: identify key consumers, quantities consumed and applications /
technologies,
- Competitors: gather intelligence on capabilities and market position of
other producers
- Market Review: Compile and present quarterly market assessments
- Market Research: Major Expertise (Six years experience as a Focus Group
Moderator)
Market Strategy -
- Prioritize markets / end use applications for business development
- Prioritize customers for growth via segmentation tools
- Provide marketing input for business plan development and growth
strategies
- Develop and implement plans for successful market penetration / business
growth / channel strategy
- Identify potential partnerships for downstream integration
- Free lance Marketing Research Projects to Latin America Market (2010-
present)
Manage Profitability
- Manage product portfolio, (ex. optimize product mix, manage allocations),
- Manage customer pricing and ensure acceptable profitability
- Provide marketing input for business reviews, annual and 5 year budget
plans
- Support capital expansion projects
PROFESSIONAL EXPERIENCE
02/09 - present
IDEA Marketing Solutions LLP
25322 Sandy Trace Ln, Katy, TX 77494 Phone:281-***-****
Marketing Consultant
Marketing Analyst and Marketing Research
Focus Group Moderator
01/05-10/05
Pine-o-Pine-Alen USA, Houston, Tx.
9326 Baythorne Dr.,Houston, TX 77041,Phone: 832-***-****,Fax: 832-***-****
Marketing Director Assistant
-Collaboratively developed strategies with Marketing Director to introduce
new products in the USA market.
-Assisting in coordinating executive briefings, conferences, trade shows
and customer events.
-Execute strategies, concentrating on issues such as protecting brand
equity, business strategy, pricing, product development direction and
profit for Hispanic Market Brands ( Cloralex, Pinalen,Festival Ensue o).
09/04-01/05
GTS-Geotech,Houston,Tx
410 Pierce Street Suite 316. Houston TX 77002. Phone: 713-***-****. Fax:
Data Entry
-Temporal assignment in Chevron Texaco. IT Contractor.
-Data Entry: Researched for well bores remarks and data entry in RMIS.
02/00 - 04/02
Unilever Andina, Bogot, Colombia
Av El Dorado 69 B - 45 Edif Une 018********* Bogota, Colombia
Marketing Research Manager Latin America
-Applied qualitative and quantitative research techniques to understand
consumers.
-Coordinated surveys, tracking systems, focus groups, satisfaction
monitors, psychographics and demographic models, and trial/repurchase
estimations, to different projects in following categories and brands:
*House Care Products: Puro; Skin Cleansing
*Skin Cleansing & Care: Ponds, Lux, Rexona, Dove.
*Hair: Sunsilk,Sedal
*Deos: Rexona,Axe
- Lead internal program named "Face to Face" to involve all of Unilever's
managers into understanding consumer culture. Innovative Focus group
Moderator and new approaches with consumers.
-Support capital expansion projects
09/98 - 01/00
Brand Manager Sr.
- Products: track growth in demand and project future demand
- Customers: identify key consumers, quantities consumed and applications /
technologies,
- Competitors: gather intelligence on capabilities and market position of
other producers
- Market Review: Compile and present quarterly market assessments
Brands: Rexona, Axe, Pond's, Vaseline, Close up &. Dove.
-Responsible for key general management decisions such as long-term
business strategy, pricing, product development direction and profit for
the mentioned brands.
-Mass media production Coordination and negotiations. Monitored media
budget.
-Handled full range of marketing activities, including research, product
development, advertising, media and distribution.
*Lead project to change Pond's image in all current and future products.
*Launched Pond's Clearance B3 and New Image of Vaseline.
*Coordinated Direct Marketing Campaigns to Rexona Brand.
*Launched Rexona to the Colombian Market and Achieved over $7M Euros..
04/86-02/97
Papeles Nacionales/Bon Bril/Quala S.A. Bogot, Colombia
Group Manager /Sales Manager/Product Manager/Marketing Assistant.
-Coordinated innumerable marketing activities, including research, product
development, advertising, media and distribution, to different categories.
- Manage Sales Department for three Brands.
-Identified, set and achieved sales objectives, targets, budgets and profit
plan for following categories:
*Paper Towels, Facial Tissues, Bathroom Tissues and Napkins. House Care
Categories & Food Categories
*Evaluated, participated in and performed marketing strategy decisions in
order to achieve sales volume and profit objectives.
*Brands:Super-Suplex, Suave, Practi-sec, Bon-Bril Atila, Fruti o,
Instacrem, Sopera,
-Developed new projects, in some of them exceeding projections by 100%
EDUCATION/PROFESSIONAL DEVELOPMENT
UNIVERSIDAD DE LOS ANDES-.1990
Cra 1 N 18A- 12 Bogot, (Colombia) Tels: +571-******* - +571-*******
Master- Marketing Specialist.
UNIVERSIDAD JAVERIANA
Carrera 7 No. 40 - 62 Bogot, (Colombia) Tel: +571-*******
Bachelor of Arts & Communication Sciences.
Courses:
UNIVERSITY OF NEW ORLEANS. USA.
Level 6 Advanced English
WESTMINSTER UNIVERSITY, London,UK
English as a Foreign Language.
STANTON SCHOOL OF ENGLISH,London UK
English as a Foreign Language
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