K athleen E. Murphy

** ******** ***, **********, ** 01824

978-***-**** abn1m2@r.postjobfree.com 339-***-****

Industry Experience

B2B & B2C Products and Services Marketing for: Software, Hardware, Systems Integration, Service Bureau, Fashion,

F ranchise, Education, Medical, Retail, Telecommunications

Start- ups, Mid-Size and Enterprise Companies

Marketing Management Summary

Radiates enthusiasm and highly motivated change agent marketing executive that mentors and leads by example.

Possesses extensive hands-on, results driven marketing and business development experience at start- up through to

enterprise size companies. Able to deliver powerful marketing results utilizing time tested and innovative marketing

strategies and tactics for products and service based concepts. Highly focused and organized with an acute vision for

seeing go-to-market opportunities and developing performance plans to act upon them. Global business management

experience provides a unique lense on how to build or lead and motivate high performance teams, contribute as an

individual or be a team player poised at cross functional and organizational collaboration.

Transferrable Skills

* Positioning, Messaging, PR * Brand Development * Product Launching * Inside Sales Management

* Channels - Direct and Indirect * Partnerships & Alliances * Event Planning * Program & Promotions Development

* Customer Profiling * Social & On-line Marketing * TeleScript Writing * Mentoring & Team Development

* Marketing/Sales Analytics * Creative Director * Writing/Editing * B2B & B2C Product/Service Marketing

* Demand Generation Marketing * Web Site Optimization * Media Buying * Business Plan Development

Professional Experience

Constant Contact, Waltham, MA 2010-

2012

Senior Channel Marketing Program Manager

Developed and leading the marketing team responsible for two partner programs (e.g., Reseller & Franchise Partners)

and their budget to drive the recruitment, retention and productivity of these programs with revenues exceeding $25M

and over 10,000 global partners. Work closely with Sales teams on the development of KPI’s for tracking and reporting

on the program goals and objectives, forecasts and campaigns against expected results and adjust based on analysis.

Enlist creativity plus ingenuity to design and execute innovative programs that fully engage partners' customers and

prospects to drive new business. Collaborate with cross functional teams to ensure proper execution of initiatives and

manage multiple projects including advertising, social media, mobile, word-of-mouth, email, events and promotions

with clearly defined success metrics. Drive marketing plans for new product launches and introductions through the

channel.

M arket Me Too - Chelmsford, MA 2002-2005 & 2008-

2010

Principal

Founded a marketing and promotions company specializing in handling all or segments of client’s marketing functions

t hat needed to be outsourced (e.g., advertising, creative, direct mail, marketing/sales collateral, product development,

public relations, re-branding, sales, strategy and web site content and format). Clients in the education,

entertainment, fashion, high technology and medical industries included: ASI, Banta Integrated Media, Dakim

(Dementia/Alzheimer Software), DynaTrace, Hewlett Packard, Home Entertainment Expo, MonaLisa Designs,

Optimal Engineering, Russell Mill Swim & Tennis, SimpleC (Non-Pharma TAAS software), SyskoPlan, The Natural

Market, Vizutek.

Kathleen E. Murphy

Marathon Technologies Corporation - L ittleton, MA

2006–2008

Global Channel Marketing Manager

Recruited to this company to architect in under two months from concept to roll-out Marathon's first two tier global

channel partner program with over 120 partners. Provided strategic direction and daily management for the channel

partner program which included writing all partner communication content (e.g., marketing demand generation

campaigns and programs, monthly newsletters, tri- monthly webinars, training programs, quarterly sales promotions

and all web portal based partner information). Developed and launched first partner demand generation marketing

portal allowing partners to use template based marketing campaigns for lead generation. Engaged with Product,

Engineering and Marketing Management teams in addition to (12) Sales Managers to direct the development of

quarterly partner business plans. Developed metrics to track partners KPI’s for training, retention and productivity

marketing and sales reports. Worked extensively with inside sales team on telemarketing and campaign follow-up

activities. Received Presidential Marketing Excellence award in 2007.

EMC, Corporation – F ranklin, MA

Channel Marketing Specialist – Europe, Middle East and Africa (EMEA)

2005-2006

Successfully piloted a new position serving as corporate communication liaison to directly represent the requirements

of the Channel Marketing and Sales Management team in EMEA responsible for producing $2 billion in annual

hardware product, software and service sales. Initiated collaboration with the corporate Channel Marketing and other

cross-functional marketing teams to develop and lead as resident expert concerning all Channel partner programs,

promotions and tools. Created the communication and execution strategy to rollout and train the EMEA Sales and

Marketing teams on brand and policy use of all programs, promotions and tools. Architected the companies first global

channel promotion which produced a measurable return on investment of 45%. Co-chaired the team responsible for

selecting and implementing the companies’ first multi- language, demand generation marketing portal. Co-managed

and collaborated with (8) EMEA Channel Marketing managers on how to spend a $3 million marketing budget.

Provided expertise to the EMEA Managers on how to develop their channel partner business plans. Annual travel time

in EMEA was 25% per year.

M arket Me Too - Chelmsford, MA 2002-2005 &

2008-2010

Principal (See above for details.)

I ntegral Access, Inc., - Chelmsford, MA

2001–2002

Director of Marketing

Recruited to restructure the marketing department. Accomplished this by reducing the annual department budget by

300% resulting in saving the company over $500,000 in two quarters. Savings were achieved by bringing external

marketing services in-house (e.g., advertising/trade show/web agencies). Strategically repositioned corporate/product

messaging and branding by reconstructing the software’s value proposition and then utilizing marketing

communication tools to more effectively reach target audiences (e.g. advertising, case studies, direct and e-mail

campaigns, e-messaging, print /web advertising and public relations campaigns, product brochures, trade shows, web

site, white papers). Successfully orchestrated two global product launches resulting in winning two leading

telecommunications industry product awards. Launched a new corporate web site on-time and on budget, developed

and streamlined the sales lead process and directed all public relations activities (e.g., analyst briefings, press tours,

releases, speaking).

American Power Conversion (APC) - North Billerica, MA

1997-2001

WW Director of Marketing/Business Development (1999 –2001)

I nternally recruited to lead and grow APC’s single and 3-Phase uninterruptible power supply (UPS) market share in

18 months. Outcome resulted in growing revenues from $0 to $200 million and staking an 8% market share in the

Service Provider Segment. Cultivated and executed national and global cooperative marketing programs for ISP’s,

ASP’s, Co-location, Web Hosting, Cable and Telephony companies. Developed revenue generating and product sell

t hrough opportunities via partnerships with new accounts (e.g., Global Crossing, HarvardNet, Elcom, & UUNET).

Produced and launched APC’s first webinar series and also their first web based Service Provider program called

“Protected By”. Presided over divisional marketing and cooperative budgets, partnership engagement programs and

played integral role in exceeding teams quarterly revenue targets.

Kathleen E. Murphy

WW Director of Marketing Communications (1997-1999)

I n two years grew a $400 million APC division into a $700 million UPS product and service division focused on the

enterprise market. This was achieved by developing a comprehensive global marketing communications strategy

supported by tactics associated with quarterly product launches (e.g., collateral development, direct mail and web

campaigns, packaging, press releases, print/web advertising). Oversaw a $12 million print/web advertising budget,

which included managing the development of collateral, packaging, print advertising, web and direct mail campaigns

and guiding the public relations messaging content. Served as division collaborator between worldwide regional

marketing and sales teams, corporate, product management/marketing, engineering and six distinct in-house

communication departments. Via mentoring programs, ensured Marcom best practices were shared and strategies

globally disseminated, executed and analyzed for ROI effectiveness. Initiated and maintained divisional revenue

generating partner marketing relationships with Cisco, Compaq, Dell, HP, IBM, Nortel and Siemens and Sun.

Hitachi - Westwood, MA 1995-1997

Marketing Communications Manager

Assembled and oversaw marketing/inside sales team for two computer monitor brand divisions (e.g., SuperScan and

RasterOps). Developed executable and aggressive marketing strategies growing market share and achieving combined

annual sales of $250 million, and a YOY revenue growth of 125% in the enterprise, government and retail segments.

Managed a $4 million advertising budget, OEM co-marketing relationships (e.g., Apple Computer, Micron & Sylvania),

and retail relationships with CompUSA, Computer City, Best Buy and Sam’s. Directed all agency activities including

branding, product positioning and segmentation, web/print collateral development, trade shows/events, public

relations, media planning/buying, packaging design and retail point-of-sale pieces. Established many first’s such as:

f irst product award leading to 25 additional product awards; assembled in-house telemarketing department;

established reseller/integrator partner recruitment program, selected and implemented new sales database

management system (e.g., Access); launched first web site and overhauled advertising, collateral and packaging

images for both brands resulting in a sustained m/o/m 35% increase in retail sales.

P ageWorks - Cambridge, MA 1994-1995

Director of Marketing

Increased sales 35% by developing strategically targeted marketing programs. This was supported via a combination of

campaigns that increased the companies service offering awareness through direct mail, telemarketing and retail

collateral tools (e.g., brochures, pricing sheets, work samples). Additionally supporting this strategy was the newly

established corporate identity program, which garnered the Society of Marketing Professionals 1995 “Corporate

I dentity Campaign” Award. Established the company’s first database, and provided marketing support for the sales

team, headquarters and two retail locations.

All Systems Integration - Centerville, OH & Woburn, MA

Marketing Manager

1989-1994

Led marketing and sales teams (e.g., six national sales representatives) and developed marketing and sales strategies

for a $6 million electronic prepress systems integration and commercial color separation house. Developed a public

relations campaign encompassing writing articles, public speaking and exhibiting at national and international trade

events. Generated over $500,000 of free public relations in 1992-93. Produced and conducted revenue generating

prepress seminars targeting commercial printers and national retailers. Guided in-house creative department to

develop marketing programs and sales tools. Implemented on-going telemarketing campaigns directly resulting in a

sustainable 25% increase in sales revenues. Contributing writer and prepress and marketing subject matter expert for

Graphic Arts Monthly, PRE, Printing Impressions and Print Reporter South.

Staples, The Office SuperStore, Inc. - Newton, MA 1987-1989

Asst. to the VP Marketing & Senior Public Relations Assistant (1988-1989)

Asst. to the VP Growth and Development (1987–1988)

E ducation

U niversity of Maine - Orono, ME (1986) Bachelor of Arts in Journalism, Advertising and Marketing

M inor Degree in Psychology

Other: Babson College – Member of the MBA 2004-07, 2012-13 Women's Leadership Mentor Program

Co-developed an E-commerce course for Babson College (MBA/BA) in 2001

University of Maine - Alumni Class Vice President

Massachusetts Realtor License since 1992

Chelmsford Girls (U12-15) Head Lacrosse Coach – 2009-2011

Board of Directors – Russell Mill Swim & Tennis (Chelmsford, MA) 2009-2012

Contact this candidate