SUZANNE HOHMANN

Tustin, CA / 480-***-****

abn0l2@r.postjobfree.com / www.linkedin/in/SueHohmann

SUMMARY

Marketing Communications professional dedicated to the development and execution of integrated marketing

programs. Recognized as a dynamic leader who drives results by leading marketing, media, and event strategies to

align with business objectives and increase visibility.

A key contributor who thrives in fast-paced environments, accomplishes ambitious goals, and executes quality output

under tight deadlines.

Core strengths include:

Integrated marketing communications Best practices procedures development Large-scale, multi-project

management

External agency / resource management Event and convention management

Budget development / management / analysis

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PROFESSIONAL EXPERIENCE

MARKETING MANAGER (STRATEGIC EVENTS & EXHIBITS) July

2012 – Dec 2012

TOSHIBA AMERICA MEDICAL SYSTEMS (Tustin, CA)

Diagnostic imaging manufacturer (CT, MR, Ultrasound, X-Ray/Vascular). Reported to Sr Dir, Corp & Strategic

Communications.

Oversight of $6 million budget, two managers, and team admin. As primary interface for clinical associations,

identified strategic opportunities to increase firm’s visibility with sponsorships/grants and related marketing

programs including communications, exhibits, and events. Identified process improvements to ensure overall

efficiencies and cost savings.

SENIOR MANAGER, MARKETING COMMUNICATIONS / ENDOLOGIX, INC. (Irvine, CA) Dec

2010 – June 2012

Global manufacturer of abdominal aortic aneurysm (AAA) devices. Reported to VP of Global Marketing.

In newly created position in rapidly growing company, established/managed strategic direction of integrated global

marketing communications. Developed comprehensive plans and campaigns to drive increased company and

product awareness in collaboration with global marketing and product directors, sales teams, and cross-functional

senior management.

- Strategic and operational oversight of advertising, website, conventions, events, and promotional activities

including print, electronic, and direct mail, creating and implementing global consistency of branding, messaging, and

standards.

- Resourceful by leveraging, prioritizing, and managing projects with external creative vendors (two creative

agencies, printers, illustrators, animators, Web designers, exhibit house) due to lean internal staffing.

- Identified process improvement opportunities and created solutions to increase efficiencies including forecasting

of product demo demand.

- Rewrote/managed Marketing and Promotional Materials SOP to ensure compliance with regulatory mandates and

audits.

- Directed development and execution of annual National Sales Meetings with multi-functional team to provide

optimal product launch training and education opportunities for sales force.

MARKETING COMMUNICATIONS MANAGER / MEDICAL ACTION INDUSTRIES (Brentwood, NY) May

2009 – May 2010

Disposable medical and hospital products manufacturer. Reported to VP of Marketing.

As the first Marketing Communications Manager, partnered with Marketing Directors to create and implement

focused and integrated programs. Managed literature, product catalogs, Web site, conventions and events.

- Designed, wrote/edited, and published monthly newsletter to sales force (MS Publisher) to keep sales force

informed of marketing and company initiatives.

- Identified opportunities for best practices by writing strategic conventions process to ensure focus, value, and

consistency; new Marketing Document Control SOP to ensure compliance; and new literature inventory/fulfillment

capability for efficient use of resources.

- Managed National Sales Meeting, quarterly Sales/Marketing Roundtables, 30 tradeshows, and President’s Club

incentive trip,

CONSULTANT (Sparta, NJ) Apr 2008 – April 2009

Marketing Project Management

Wrote press releases, flyers, articles, and designed banners for the Festival of Trees fundraising event as a member of

Junior Woman’s Club of Sparta. Created planning documents for a small medical device company’s National Sales

Meeting.

SUZANNE M. HOHMANN Page

2 of 3

SENIOR MANAGER, MARKETING COMMUNICATIONS / BARD PERIPHERAL VASCULAR (Tempe, AZ) Nov

1998 – Mar 2008

Global manufacturer of surgical, interventional, and biopsy devices. Reported to VP of Global Marketing.

Grew and managed global marketing communications and conventions functions in rapidly growing division.

Created/managed $2.6 million plan and budget, implementing integrated global campaigns maximizing impact on

target segments and expanding market reach. Partnered with Marketing Managers on all product launches. Led and

implemented new global company brand identity/logo effort after merger.

- Created strategic media plans and increased presence in medical journals, convention dailies, industry trade

publications, and online.

- Developed, leveraged, and maintained strong industry association relationships while managing 21 annual

national conventions, negotiating sponsorship opportunities, significantly increasing awareness of products and

expertise.

- Directed multi-functional team toward agenda development of $1 million annual National Sales Meeting,

maximizing training and educational opportunities for sales force. Educational events include CME symposia, KOL

meetings, focus groups, labs, workshops, and investigator trials to educate physicians on relevant topics, products, and

methods for using devices.

- Wrote, implemented, and managed Marketing Document Control SOP resulting in successful annual audits.

Worked closely with Regulatory/Clinical Affairs, Quality, and Legal on marketing ‘labeling’ to ensure FDA and AdvaMed

compliance.

- Led large-scale integration of Marketing and Sales groups due to division merger, restructuring team of

Sales/Office Services, Marketing Document Control, and Conventions to support doubling of sales force.

- Developed new Web site and managed content to convey new global company structure and create online

presence.

MARKETING PROGRAMS MANAGER / RENAISSANCE WORLDWIDE (Lincoln, MA) May

1997 – July 1998

Global consulting firm specializing in business management and I/T staffing. Reported to VP of Marketing.

In newly created position, led establishment of global marketing communications and programs strategy after

merger.

- Managed new global brand identity/logo effort, rolling out to 100 offices (building signage, stationery, mailings,

print collaterals, standards and templates, promotional items). Implementation resulted in consistent messaging and

branding to customer and employee audiences.

- Championed design, implementation, and content management of first Web site to create online presence.

- Partnered with senior management to facilitate development of U.S. and London executive forums and series of

14 one-day events with U.S. regional offices (targeted audience, created branding, ensured consistent communications,

managed onsite logistics and team) to communicate new company consulting and staffing capabilities. Resulted in

expanded customer base.

- Created CRM (MS Access) to track event attendance and help field sales track customer activities.

CONSULTANT / SUCCESS BY DESIGN (Arlington, MA) Nov 1995 –

May 1997

Marketing and Event Project Management

Managed Fortune 500 client projects to increase awareness and position client expertise.

- Managed Web survey, telemarketers, and client interviews to poll retail executives on e-commerce trends. Final

report positioned company as expert in retail industry.

- Strategically targeted audiences and developed specialized programs (executive roundtable series, outsourcing

merger celebration, customized executive education tours, and large-scale marketing conferences) educating

executives on innovative business topics.

MARKETING MANAGER / CSC INDEX (Cambridge, MA) May 1990 –

Nov 1995

Global strategic consulting firm that pioneered business reengineering. Reported to Senior VP of Marketing.

Managed and executed key strategic marketing programs to increase company visibility. Developed and managed

corporate marketing communications plan of $2+ million. Partnered with San Francisco office to start up Asian

marketing operations and create international marketing infrastructure.

- Program Manager for Reengineering the Corporation and Reengineering Management books. Worked with

authors, writers, domestic and international agents, publisher, publicity director, and managed promotions/book tours.

Resulted in best-selling status on NY Times list.

- Facilitated cross-functional team across 3 divisions toward agenda development and management of annual $1

million marketing event (CSC Exchange) for 2,000 Fortune 500 executive attendees. Consistently resulted in multi-

million dollar business leads.

- Managed executive conferences in Asia and Europe increasing company presence and expertise.

EDUCATION MBA – University of Phoenix; Phoenix, AZ (Nov 2010)

BA, Management – Boston College; Chestnut Hill, MA

*Project Leader – Make a Difference/Hands-on Network; Phoenix, AZ. Voted

VOLUNTEERING

“Outstanding Serve-A-Thon for Schools Volunteer Leadership.”

* Project Leader – Phoenix Ronald McDonald House. Led volunteers in monthly spruce

ups.

MEDIA MENTIONS Profiled in AZ Business Magazine for supplement on changing role of corporate

planners (Sept/Oct 2005)

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