Sales Manager

CARLOS ALBERTO CUBAS DIAZ

[pic]

**** ******** ***. ***. *****

Tel: 305-***-****

Miami, Florida 33129

E-mail: ************@*******.***

Objective [pic]

A marketing services, communications or sales opportunity within agency,

client, or media vehicle. Open to relocation. Salary is negotiable

according to position's responsibilities.

Professional Profile [pic]

20 years of professional experience in marketing services for clients,

agencies and media vehicles.

Performance driven executive for development and implementation of

strategies. Prospecting and integration of operational departments for

account management functions (strategic, tactical, execution).

Multicultural, professional and living experiences in the USA, Caribbean,

and South America. Problem solver and result oriented. Fluent English,

Spanish, Portuguese.

Qualifications [pic]

V Account management (international / regional), direction & leadership

for creative, marketing, media and sales partnerships with other

disciplines for solid client base.

V Product platforms, B2B, B2C, multi brand expertise for share growth or

profit generation campaigns.

V Skills to delineate marketing situations for strategic solutions

(knowledge of client / business/ service industry).

V Marketing and sales management integration for target reach

effectiveness (budget management, product, media, interactive,

promotions).

V Strategic/analytic ability for consumer insights.

V Leadership management of key account/client relations.

V Event planning.

V Other duties (day to day/client status meeting).

V Translation of information into results.

V New business development.

V Advertising / communications / corporate / public relations programs

for brands.

Achievements [pic]

V Marketing services for clients, new product assignments in new brand

assignments in fast paced environment becoming 50% of total operation.

V Account management and establishment of operations for headquarters

and regional offices.

V Development and sales launch of news magazine.

V Sports events for sales increase, sponsorship negotiations for Fortune

100 clients.

V Strategic brand course/seminars for clients serviced for marketing

development.

Education/ Professional Training [pic]

. BA Communications - Ohio State University

. Bus. Administration - Ithaca College

. Marketing Management - Columbia University

. Sales Management - Columbia University

. Strategic Planning - Escola Superior de Propaganda & Marketing

. Account Executive - Escola Superior de Propaganda & Marketing

. Seminars (L'Oreal, 3M, Teledyne, Nike, Berlitz)

PROFESSIONAL EXPERIENCE [pic]

Consultant Services (2001- 2009)

> Structural organization for print distributor (120 outlets), guarantee

of sales quotas to publishers outlets sales planning (customer

service / legal aspects).

> Aviation marketing services for buyout negotiations in Latam.

> Introduction of premium price European nutritional supplement

(antioxidant to be sold in alternative medicine and healing clinic).

> Support for grass roots soccer and tri athlete of local community

(sponsors)

> Industrial cleaning product line.

> Granite imports

> Humanitarian Projects for trading platforms

> Media communication group planning/funding

Account management, new business development

SB America (1998-2000)

> Key account / new business executive (Panasonic).

> External media analysis & sponsorship negotiation for major soccer

event (Hyundai, Samsung).

> Golf sport event to increase automotive sales (Asia Motors - Kia).

> New business (public administration candidates / tourism bureau).

> Strategic alliance coordination for established growth operations.

Consultant Services (1997)

> Launch of editorial product with local publisher to second language

(translation/negotiations).

> Sales planning for local sponsors.

> Planning of clinic with local federations & international counterparts

to accompany editorial launch.

Account management, new business, branch manager, assistant to general

manager

Foote, Cone & Belding (1991-1997)

> New business teams responsibility (8 new brand assignments).

> Repositioned leading bread brand & new line extension products (30%

growth in sales).

> Operational agreements (startup business / branch before possible

buyout).

> Advertising / communication / promotional programs (50% of total

operations).

> Operations report to headquarters of strategic actions for client

development.

> Marketing services for health insurance company (sales, corporate,

facilities, philanthropy).

Accounts: L real-Plenitude, Garnier- Ambre Solaire / Synergie, Lanc me,

Helena Rubinstein,

Biotherm, Paloma Picasso, Cacharrel, Giorgio Armani, 3M, Golden

Cross, Plus Vita

(Bimbo- Bunge Born), Orient Express, Panasonic, Teledyne Water

Pik, Firestone.

Advertising sales director, supervisor, advertising/promotional manager

AFINAL (1984 - 1991)

> Sales director to private clients, agencies, public institutions.

> Launch and implementation of sales strategy for weekly magazine.

> Sales management (pricing strategy, special projects, professional

training & incentives to sales force, coordination of sales team /

reps).

> Commercial positioning of editorial project.

> Special projects to institutions (private / public) to increase

expenditures with editorial.

Supervisor, account executive

SIBONEY PUBLICIDADE (1978 - 1984)

> Marketing & communication services for Hispanic agency's international

/ local clients.

> Supervision of account marketing services.

Accounts: Nike, Novartis, Sheraton, Rohm & Haas, Johnson & Johnson,

Berlitz, Revlon, Grupo

Caldas Jr., Radio & TV Bandeirantes

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