Manager Marketing
Resume:
Angela M. Duane
Seattle, WA 98144
abmp8i@r.postjobfree.com
Creative Samples:
http://aduane.carbonmade.com/
NOTE: Will relocate at little to no
expense
Professional Experience
December 2009 - April 2010
T-Mobile, Senior Copywriter (temporary contract) - Digital Marketing
Copywriting: Work with editors, designers, producers, project managers, and
business leads to create branded Web/digital advertising featured on the T-
Mobile Website. Projects include product/wireless demo copy, tile ads, hero
ad placements, SEO, social media placements, and various e-commerce
promotions.
September 2008 - May 2009
Microsoft, Content/Copy Manager (temporary contract) - Digital Marketing
(HR/global career sites)
Management: Worked with editorial and localization teams to ensure
efficient and proper implementation
of Microsoft career content for global adaptation; documented content-
management platform processes,
tools, and procedures. Collaborated with cross-group partners to
rationalize, update and optimize digital content. Partnered effectively
with global content teams to define and improve the global content-
management process as well as the candidate experience. Worked with market
managers to develop
a compelling brand story through new images/content. Rationalized, created,
edited, coordinated
and published content, copy, headers, and taglines using Web publishing
tools and templates.
Created and maintained daily content production schedules; trained teams
re: content processes.
Technologies used: Windows; Outlook; Word; Excel; PowerPoint; Visio;
SharePoint.
June 2001 - March 2007
Expedia.com (various positions/roles held):
May 2006 - March 2007
Expedia.com, Senior Copywriter - Online Marketing and Brand (all lines
of business)
Web Publishing: Strategized/created Web content for daily, weekly and
seasonal promotions across all lines of Expedia business (air, hotel,
cruise, car, vacations, etc.). Responsibilities included headline, tag
and teaser copywriting in addition to longer-form copywriting, content
writing, email editing/writing, and project management. Collaborated
with external and internal content partners to creatively and
effectively execute on merchandising and marketing strategies relevant
to target audiences and overall business goals. Worked with designers,
merchandisers, creative directors, sales teams, and managing editors
to implement cross-selling concepts and integrate vendor-partner
advertising. Assigned lead content role for major destination-guide
initiative showcasing a range of hotels/activities-created copy and
collaborated in lay-out/design.
Management: Assigned management of all junior copywriters.
Vendor Advertising/Micro-site Production: Worked with internal
specialists, external vendors,
and convention/visitor bureaus to create content for Web and print
advertising campaigns,
micro-sites, loyalty initiatives, and emails.
Technologies used: Windows; Outlook; Word; Excel; content publishing
tools.
September 2003 - May 2006
Expedia.com, Senior Editor - Online Marketing (hotel/hospitality
content and copywriting)
Web Publishing/Content Management: Held lead role in the coordination,
creation and production of Expedia hotel "info-sites" (micro-sites)
for hundreds of featured properties during major online content
development phase. This initiative involved intense project
management, writing, editing, content production, and search
optimization efforts in support of hotelier and Expedia business
goals. Additionally participated in the formulation of editorial
guidelines and was tasked with creating a B2B/Intranet-style guide
(instructional documents for internal market managers,
vendor/hospitality partners, and freelance editors outlining content
processes/procedures).
Collaborated with all creative/business leads re: copy/content and
layout/design.
Management: Interviewed/trained/managed contractors; managed all
junior writers.
Promotion Writing/Project Management/Crisis Messaging: Worked with
market managers, sales teams, external affiliates, and hospitality
vendors to develop promotional content, taglines, and headers;
coordinated/published crisis messaging seasonally and or as needed.
User Generated Content: Assigned as lead editor in first-phase
implementation of user-generated/community content strategy-triaged,
reviewed and managed customer-written hospitality/hotel reviews as
they cycled through content queues for site publication.
Weekly Editorial Queue: Responsible for managing and resolving
majority of weekly editorial cases, including amenity/property updates
and revision or launches of info-site/hospitality promotions or print
assignments as requested by Expedia managers, hotel managers, hotel
proprietors, sales managers, marketing managers, and customer-service
teams.
Technologies used: Windows; Outlook; Word; Excel; content publishing
tools.
June 2001 - September 2003
Expedia.com, Senior Copywriter - Online Marketing and Brand (all lines
of business)
Web Publishing: Collaborated with market managers, developers and
designers to create compelling Expedia homepages, features, banner
ads, tile ads, sweep-stakes/game promos,
and Microsoft (MSN) affiliated travel emails. Managed photo leads,
image selection and coordination for homepages, emails, and various
promotions. Tasked with lead role in early homepage segmentation
initiative. Wrote copy for a multitude of promotional assignments.
Worked with various marketing groups to define/support brand.
Collaborated with teams to develop and or modify initiatives as driven
by analytics, seasonality and industry trends.
Print/Collateral: Edited print correspondence and mailers/brochures
for various advertising partners, marketing executives, and PR
leads. Collaborated on concepts, copy and layouts.
Project Management/Forecasting: Key contributor in concepting for
seasonal product offerings, imagery, and messaging.
Coordinated/built/updated home pages, promo pages, taglines,
headlines, and email campaigns weekly/daily/as needed, using internal
content publishing tools.
Affiliate Postings: Coordinated/wrote/produced/tracked hundreds of
weekly deals for partner ad placements (City Search, Amazon, Excite,
iWon, and BeFree).
Technologies used: Windows; Outlook; Word; Excel; content publishing
tools.
September 2002 - September 2004
"ilee," Marketing/Sales/Art & Copy Manager - Small Business; Custom Wedding
Art/Invitations
Management: Ran a top-ranked custom wedding art/invitation company
(weekends/weeknights).
Consulted with all customers re: printed invitation art (design concepts,
layout and copy), quantities,
and production timelines. Coordinated work orders, production, and client
delivery.
Managed billing; client/vendor rolodexes; negotiated all contracts.
Marketing/Account Services: Coordinated small and large-scale tradeshow
participation.
Worked with show executives, vendors, artists, promotional teams, and
display crews.
Coordinated ad buys; coordinated samples for magazine features and photo
shoots.
Obtained interviews/notable mentions in leading industry publications and
local press.
Art Direction: Worked with clients and internal creative team to finalize
themes and design concepts. Directed external artists/designers in layout
of ad copy and artwork.
Note: Products can now be viewed at:
http://www.etsy.com/shop.php?user_id=96617
Technologies used: Windows; Outlook; Word; Excel.
September 1999 - March 2001
HomeGrocer.com, Managing Editor - Online Marketing and Brand (all Web copy
and content)
Management: Responsible for site-wide content operations; all staff and
freelance writers. Co-managed recipe specialist; wrote and edited
health/wellness content; co-managed/led editorial calendar planning.
Brand: Developed HomeGrocer voice; advocate for brand/consistent messaging
style. Was editorial lead in development of B2B-style brand book and B2B-
style site-release guide developed for vendor partners and internal
marketing/merchandising associates.
Web/Online Publishing: Collaborated with all levels of design, usability,
merchandising and technology teams to build a compelling/cohesive e-
commerce site. Coached all writers; edited and wrote marketing
copy/taglines/content as well as interface copy. Worked with
photography/art directors; photographers, photo stylists, and recipe
specialist in concepting for weekly and seasonal features; managed vendor-
recipe influx. Attended studio shoots; was an integral part of final-review
loops. Assigned lead role for Martha Stewart partnership proposal.
Print/Collateral: Edited print and email marketing correspondence/flyers;
collaborated on layouts.
User Interface: Worked with product managers, technology groups, and
customer-service teams to create/streamline the shopping
experience/information architecture, site-wide.
Merchandising/Planning: Assisted in forecasting of weekly themes and
product offerings; developed features based on business goals, consumer-
research findings, focus-group feedback, Web analytics, product
seasonality, industry trends, and PR directives.
Customer Education: Worked with marketing, merchandising, usability, public-
relations and customer-service teams to develop e-mails, tutorials, and
site messaging for new site releases/features. Held lead concepting role
re: transitional messaging and design for platform conversion during Webvan
merger.
Technologies used: Windows; Outlook; Word; Excel; content publishing
tools.
June 1997 - September 1999
REI.com, Lead Copywriter - Online Marketing, Brand and User Experience
Publishing/Project Management: Collaborated with photography, design and
merchandising teams
to establish and manage an e-newsletter ("Gearmail"). Created compelling
homepages, seasonal product features, and editorial how-to clinics.
Revised/maintained help pages and user-interface text. Wrote/edited all
ads/headers/taglines; supported all site releases and directives based on
Web analytics.
Updated all customer-service pages and affiliate/brand pages. Assisted with
development of early REI "community" initiative. Edited product-information
detail pages. Authored and managed travel content
for major REI Adventures site release. Assisted with print assignments as
needed (ie: catalog and or newspaper). Further developed the REI brand
voice. Helped manage freelancer writers.
Technologies used: Windows; Word; Excel; Access database program.
April 1997 - June 1997 (various freelance clients)
Eddie Bauer/REI/Edge Design, Freelance Editor/Copywriter - Marketing
(Print)
Creative: Helped manage concepting, art direction, image selection and
copywriting for various campaigns and clients
(catalog/newspaper/collateral).
Technologies used: Windows; Word; Excel; Quark XPress.
June 1996 - April 1997
Nordstrom, Copywriter - Marketing (Print)
Concepting/Editing/Writing: Concepted with designers re: layout and copy.
Wrote copy (tags and headers; short and longer-form text) for cosmetic,
junior apparel and accessory advertising featured in Vogue, Marie Claire,
Allure, and other major magazine publications. Also created direct-mail,
collateral, catalog and packaging copy for numerous
fashion/cosmetic/apparel, corporate, community-outreach and special-event
pieces. Collaborated with merchandising teams re: seasonal promotions and
offerings. Held lead role for fragrance catalogs and cosmetics promotions.
Project Management: Organized, edited and reviewed project input/materials
submitted by buyers, vendors, and charities; served as liaison between
buyers/vendors/designers. Helped to manage freelance copywriters.
Technologies used: Word; Quark XPress.
October 1995 - June 1996
The Lavidge Company, Agency Copywriter - Print, Radio and TV Advertising
Concepting/Writing: Created collateral, direct-mail, newspaper, magazine
and radio advertising copy for agency clients such as Cellular One, The
Texas Center for Joint Replacement, "RentFacts," Cliff Castle Casino,
Discount Tire, and the Dial Corporation. Collaborated with art
directors/designers re: art/layout.
New Business: Participated in print, radio and TV proposals/pitches for the
pursuit of new accounts, including Fashion Square Mall and the Arizona
Office of Tourism.
Focus Groups: Coordinated and produced client focus-group materials;
attended working sessions and was integral part of feedback loop and
creative follow-up/revisions.
Radio Direction/Production: Directed/managed studio production of ads;
negotiated/hired talent.
Photo Studio Work: Attended studio shoots; assisted with photo styling for
Dial Soap.
Technologies used: Microsoft Word.
September 1992 - July 1995
Sorrento Hotel, Shift Lead - Reception/Sales/PR (Seattle luxury hotel)
Administrative/Supervisory: Trained/supervised desk agents; assisted with
scheduling.
Sales: Conducted room and event-space tours; sold room and special-event
bookings.
Customer Service: Checked guests in/out; expedited guest requests;
delegated assistance from housekeeping, bell, restaurant, maintenance,
valet and room-service staff members.
Reservations and Billing: Planned room assignments; maintained reservation
calendars; took reservation calls; tasked with billing, accounting, and
guest folio updates/charges.
Promotional/PR: Edited/wrote public-relations copy; edited
sale/informational collateral.
Technologies used: Microsoft Word; hotel reservation software/systems.
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Education and Internships
B.A., University of Washington. Communications.
Internship, McCann Erickson. Advertising-agency intern for account-services
team.
Research tasks included those for QFC, Washington Mutual Bank, and Domino's
Pizza.
Internship, Bon Marche. Retail advertising intern for copywriting group.
Print/radio projects included daily/weekly/seasonal advertising for fashion
and home departments.
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Professional and Personal References
Susan Leipziger, Web Content Manager T-Mobile
Theresa Morrow, Online Content Consultant (Formerly Zillow &
Expedia)
Jayme Lynes, Senior Interactive Editor/Content Strategist Rodale
Publishing
Arlene Roth, Lead Editor
Expedia
Kathleen Day, Creative Director, Music/TV
Victoria's Secret
Nicola Harper, Online Customer Experience Manager REI.com
Jason Sutherland, Brand Creative Manager REI Marketing
Lance Henie, Managing Editor REI Marketing
John Howard, Business Analytics Director Lowes Corporate
Mark Duff, Owner/Consultant Freestone Road, Inc.
Leeann Christensen, Consolidations Analyst Intel
Stuart Vreeburg, Account Executive Carestream Health
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Personal Interests
Family: I enjoy the time I spend caring for and entertaining my nieces.
Travel: Favorite destinations include Hawaii, Maine, Massachusetts, New
York City, New Orleans,
Santa Fe, San Francisco, Canada, England, Italy, France, Spain, Austria,
Prague, Puerto Rico, and Brazil.
Art: Interested in photo-journalism, fashion/wedding/child photography &
portraiture; fiction writing and children's book genres; classic
art/illustration styles; vintage prints/design; letterpress; historic
architecture.
Home improvement & decorating/gardening/seasonal cooking: I enjoy restoring
older houses; I am learning to garden; I love trying new recipes; I am
interested in urban renewal through sustainable farming.
Movies: Favorites include Am lie; Born into Brothels; Eternal Sunshine of
the Spotless Mind; To Kill a Mockingbird; In the Mood for Love; Lost in
Translation; Moulin Rouge; Triplets of Belleville; Finding Neverland; One
Flew Over the Cuckoo's Nest; A Little Romance; Wallace and Gromit; Sister
Wendy - the Story of Painting; Run, Lola Run; Little Miss Sunshine;
Casablanca; It's a Wonderful Life; Best in Show; Central Station; Breakfast
at Tiffany's; Emma; Eat Drink Man Woman; Fargo; Shakespeare in Love; Birth;
Baz Luhrmann's Romeo and Juliet; Flow - For Love of Water; The Diving Bell
and the Butterfly.
Books: Favorites include Animal, Vegetable, Miracle, Kingsolver; The
Organic Food Sourcebook, Lipson; Midnight Champagne, Ansay; A Year in
Provence, Mayle; Wildflowers of America, Rickett; A Thousand Days in
Tuscany, De Blasi; Evening, Minot; Bonfire of the Vanities, Wolfe; Workers,
Salgado; Mists of Avalon, Bradley; My Life in France, Child; In the Loyal
Mountains, Bass; Shark Dialogues, Davenport;
A Wrinkle in Time, L'Engle; Eloise, Thompson; Nancy Drew (original series),
Keene; Little House on the Prairie, Ingalls Wilder; The Snowy Day, Keats;
The Story of Ferdinand, Leaf; Charlotte's Web, White; Fantastic Mr. Fox,
Dahl; The Giving Tree, Silverstein; The Cat in the Hat, Seuss.
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COVER LETTER BELOW:
June 1, 2010
Dear Recruiter:
I am writing in response to your posting for an Associate Creative
Director. I offer 15+ years of copy/editorial experience and have worked
for a range of industries in roles such as copywriter, content writer,
editor, content manager, senior copywriter, lead copywriter, and managing
editor.
In short, my career has entailed:
. Developing brand voice; copy creation and modification for Website
redesigns
. Writing/editing print marketing copy (catalog, magazine, newspaper,
packaging, and collateral)
. Writing/editing broadcast copy (radio production and TV); some
direction and production
. Writing/editing e-commerce marketing copy (landing pages, banners,
email, social media pages)
. Writing/editing user-interface copy (Web navigation, help sections,
booking/purchase paths, etc.)
. Writing/editing long and short-form copy (headlines, blurbs, body
text, product information)
. Planning and managing e-commerce content/editorial calendars; online
communities
. Mentoring and management of junior, senior and freelance
copywriters/editors
Most recently, I completed a contract with T-Mobile.com. Previous employers
also include REI.com, Expedia.com, Microsoft.com, and HomeGrocer.com.
Before that, I worked for Nordstrom Marketing, Eddie Bauer Marketing, and
The Lavidge Company. Please see the attached resume for further details.
You may view creative samples at:
http://aduane.carbonmade.com/
With regard to key qualifications: I possess strategic vision and creative
expertise; strong analytical and organizational skills. I enjoy
conceptualizing and collaborating within dynamic environments and excel
amid cross-functional groups as well as independently. Most importantly, I
am an ethical professional who truly enjoys working in a creative capacity
... and who would greatly value the chance to continue my career via this
opportunity.
Thanks so much for your time, and I look forward to hearing from you.
Sincerely,
Angela Duane
Contact this candidate