Jagjiwan Kaur Sondhe

+91-987*-***-*** ? abmjrm@r.postjobfree.com ?

in.linkedin.com/in/jagjiwankaursondhe/[pic]

PROFILE

. A management professional with versatile experience in consumer-

oriented businesses. Contributed to setting up, growing and sustaining

the business - initially in the FMCG sector and currently in the e-

commerce industry for career services.

. Developed products/ services and managed marketing activities to meet

unique value propositions of customers, thereby driving productive and

profitable business growth with engaged client relationships.

. Exhibit domain knowledge across sectors and functions; recognised as a

continual learner with a natural leaning to get to the 'heart of the

matter'.

[pic]

EDUCATION

Master of Business Administration (MBA) - School of Management Studies,

Punjabi University, Patiala (Punjab)

1st Class: 1st Rank in University (Gold Medalist)

Recipient of Merit Scholarship

Felicitated by Jawaharlal Nehru Memorial Fund for securing 1st Rank in the

University

Bachelor of Commerce (BCom) - M.M. Modi Degree College, Punjabi University,

Patiala (Punjab)

1st Class: 1st Rank in College (3rd in University)

Recipient of Merit Scholarship

[pic]

EMPLOYMENT HISTORY

headhonchos.com: 2010 to date

A job search portal exclusively for senior management professionals, HH is

the internet initiative of ABC Consultants, the pioneer of organized

recruitment services in India.

General Manager

Leveraged prior management and recruitment experience to develop and

execute products in professional resume writing - hit the ground running

leading to saving of training time and cost for the start-up organization.

Set up the 'Executive Resume' vertical, which has grown to become the

single largest revenue contributor among the Value Added Services on a

portal dedicated to senior professionals

. Recognized for developing a one-of-its-kind career marketing

communication, transforming it from a basic utilitarian resume to a

knowledge-based product, valued at >double rate of the nearest

competitor

. Participate with the marketing team to create content for online

product positioning

. Commended as 'HeadHonchos Star - 2011' and 'Best Employee of the Year

- 2012', the first and only year when this award was given; rated

consistently at 4+ out of 5 during performance appraisals

Consulting for Resume Writing

. Collaborated and consulted with a diverse portfolio of forward-focused

senior professionals, corporate leaders and C-level executives by

developing a deep cross-functional insight across industries

. Helped highly intelligent clients gain insights about themselves while

making complex career choices, working mostly by phone and

communicating by mail; recognized by prospective clients as their

'writer of choice'

. Appreciated for intent listening, collecting the essential information

with an understanding of what really counts in the field it's written

for and a skill with words to provide a perspective showing the

business ramifications & impact

. Managed end-to-end writing process, single-handedly ensuring timely

delivery for 100% of cases handled and achieved near 100% customer

satisfaction, with 'nil' escalation for quality of the document

. Ensured quality content for resumes which grew by 10x in terms of

number of orders since the portal went live, despite a 30% hike in

rate within 6 months' of launch

Quality Assurance for Resume Services

. Mentored a team of 23+ off-shored resume writers; guiding content and

strategically positioning the document leading to delivery of on-time

quality products since the last 2 years

. Earmarked as the 'go-to person' for escalations of difficult clients &

profiles; intellectually curious to discover impact areas in ways not

seen before & changing the angle of approach to craft individual

success stories

. Scaled up the level of CSat (customer satisfaction) from 56% to 87%

within 3 months of taking on the quality role; assisted clients to

show how they make a difference & stand out in a crowd of equally

qualified candidates

CATAPULT MANAGEMENT SERVICES PRIVATE LIMITED: 2007 to 2009

UNITELL INDIA: 2003 to 2007

Boutique recruitment agencies catering to clients across industries and,

mid to senior level professionals in all functions.

Senior Consultant

Reinvented career and spread out professional wings by extending knowledge

base from core FMCG to cross-industry/ cross-function in the realm of

career services

Managed end-to-end process driven recruitment methodology for senior and

mid-level executives, including:

. Set up, grew and sustained verticals for engineering/ automobile

sector, FMCG and financial services at various stages during the

tenure

. Generating leads and targeting prospects as part of Business

Acquisition Process

. Engaging and driving client meetings through clear demonstration of

domain expertise and a deep understanding of the client's manpower

issues

. Close interaction with candidates to understand their ambitions and

career options

Bakeman's Industries Limited: 1983 to 1997 and 1999 to 2003

The third largest manufacturer in the country, of biscuits and bakery

products such as bread, buns and cakes.

Last held designation: General Manager (Sales & Marketing)

Growth of business

. Conceptualized macro and micro-level sales & marketing plans and

policies, including costing, pricing and market positioning of a

range of bakery products and confectionery

. Coordinated between various functional teams - manufacturing,

logistics, finance, field sales force, brand team - to ensure smooth

functioning of the 'company-to-customer' leg of the supply chain

. Selected, recruited and inducted sales personnel from the grass-root

up to senior management levels; created content and conducted

training programmes

. Lead the re-launch of a highly perishable product; sold out entire

capacity of both plants through a network across north and north-west

of the country

. Achieved 25% market share for the premium product within 4 months of

its launch, meeting entrenched competition with innovative trade and

consumer promotions in a highly competitive market

Product Promotion and Brand Management

. Handled responsibility for ATL and BTL activities, including internal

and external communication:

o engaged with leading advertising agencies for brand building

including product development, launch and promotion through

media

o interacted with sales promotion and direct marketing agencies

for events and programs

. Played a key role in designing and implementing trade and consumer

activation plans across regions and brands

. Communicated with dealers & sales personnel through mailers, flyers,

circulars for new product launches, advertising and promotional

details, customer (retail and consumer) loyalty programs,

motivational letters, incentive plans

. Was the ghost writer for presentations made by the leadership at

company events & conventions as well as dealer conferences

Tata Tetley Limited: 1997 to 1998

A joint venture between Tata Tea and The Tetley Group into manufacturing

and marketing of tea-bags.

Senior Manager - National Sales and Marketing

. Strategized and launched premium tea-bags in a niche discerning

segment of retail and institutional consumers; a relatively new

category at that time

[pic]

Certifications: Accredited (2011) as an Internationally Certified user of

Thomas International's Personal Profile Analysis (PPA)

[pic]

Speaking Assignments:

. Workshop (2011) on "Management Strategies for Competitive Advantage"

- School of Management Studies, Punjabi University, Patiala (Punjab):

Rated 10/10 by a 70-member audience comprising faculty from colleges/

management institutes in NW India

. Presentation (2011) on "Innovate - Lead - Succeed" - Desh Bhagat

Group, Amloh Road, Gobindgarh (Punjab)

[pic]

Nationality: British Citizen and Overseas Citizen of India (OCI)

Contact this candidate