MICHAEL EUELL

abmen6@r.postjobfree.com

** ******* ****, ***********, ** 10923

TEL: 845-***-****

A Product Management professional with experience in needs analysis,

product differentiation, and value proposition. Proven ability to

communicate within cross-functional teams, and lead individuals and groups

through desired objectives. Engineering background provides a processed and

analytical approach to problem solving while improvisation theater

experience provides skills in creative solutions and thinking in the

moment.

Qualifications

. Needs Analysis

. Pricing Strategy

. Product Development

. Customer Segmentation

. Competitive Analysis

. Positioning Strategy

. Brand Management

. Strategic Planning

. Sales Presentations

Experience GE Appliances Capstone Project

2009-2010 MBA Consultant

. Analyzed GE Hybrid Water Heater and developed product

positioning and promotions to encourage accelerated replacement

of existing water heaters for GE product.

Uncle Sam's America LLC (Specialty tour company)

New York, NY

2009 Marketing Intern

. Analyzed tour products and identified customer segments

through qualitative research.

. Increased recurring revenue by adding 19 resellers to sell and

promote company tours. Reseller affiliates are expected to

account for at least 25% of revenue by end of 2010.

. Designed and simplified workflow of reseller account database

in order to effectively highlight business development action

items as well as maintain existing company relationships.

. Created new product descriptions for website based on product

and customer segment research. Website sales reached a record

high in the month of July 2009.

Cimquest Inc. (Design and manufacturing software solution provider)

Bedminster, NJ

Bedminster, NJ

2007-2008 Senior Application Engineer

. Assessed needs of potential clients and positioned SolidWorks

CAD (Computer Aided Design) software as a practical design

solution. Led all engineers at Cimquest in sales for 2007 and

2008.

. Consulted clients on best practices and developed innovative

solutions to client specific challenges.

. Evaluated all software training classes and developed original

exercises to improve client performance.

. Mentored four engineers for certification to teach, support,

and demonstrate products. This reduced staff training time and

allowed additional qualified engineers to secure revenue

opportunities.

2003-2007 Application Engineer

. Increased revenue and brand awareness through product

demonstrations to clients.

. Communicated design concepts and educated clients through

nearly 1,000 hours of classroom training.

. Managed up to 30 client issues per day with over 2,000 hours of

understanding client needs.

. Initiated customer referral policy to utilize existing customer

base for sales process.

Simco Engineering

New York, NY

2002-2003 Traffic Engineer

. Analyzed traffic data and recommended solutions to improve

traffic flow within New York metro area.

Education VANDERBILT UNIVERSITY

Nashville, TN

OWEN GRADUATE SCHOOL OF MANAGEMENT

Master of Business Administration in Marketing and Brand

Management, 2010

. Member of Beta Gamma Sigma Honor Society.

BUCKNELL UNIVERSITY

Lewisburg, PA

Bachelor of Science in Mechanical Engineering, 2002

. Bucknell University Cross Country, Indoor, and Outdoor Track

and Field, 1998-2002.

Activities

2006-2008 Member of professional improvisation theater group at NJ School

of Dramatic Arts.

Contact this candidate