Marketing Management

Adrienne Boice

*** ********** **** *********, ** 20852

301-***-**** (cell) abmdo3@r.postjobfree.com

Education

Master of Communication Management (MCM), Graduated 2009

University of Southern California - Los Angeles, CA

Bachelor of Arts (BA), Cum Laude, GPA 3.83, Graduated 2004

University of Maryland - College Park, MD

Professional Experience

COMMUNITY HEALTH COUNCILS, Los Angeles, CA (2009-2010)

Communications Liaison

Assessed requirements and developed communications and public relations

tools that aligned with goals and budgets of a cause-driven nonprofit.

Wrote web content, press releases, newsletters, and proposals. Organized

roundtable discussions, steering committee meeting, and programming

committee meeting for decision makers. Tracked and monitored communications

campaigns to measure successes and opportunities. Integral part of South

Los Angeles Building Health Communities initiative, in partnership with The

California Endowment.

UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA (2008-2009)

Communications Intern

Pioneered and directed research for two distinct on-campus internships, at

the Marshall School of Business and USC's Geology Department. Wrote press

releases, newsletters, fly-sheets, and web content. Created visual

materials to assist in marketing efforts.

AMERICAN SPEECH-LANGUAGE HEARING ASSOCIATION (ASHA), Rockville, MD (2008)

Outreach Coordinator

Supported the ASHA by performing in-depth research and organizing annual

convention for Speech-Language pathologists, the membership base of the

organization, on Capitol Hill. Increased efficiency of administrative

processes.

GRANT THORNTON, Washington, DC (2005-2007)

Industry Marketing Associate

Provided vision, insight and leadership to drive up market share and

visibility, sustaining strong positioning in a competitive marketplace.

Planned and implemented brand-building campaigns that captured attention of

target audiences. Spearheaded all logistics for seamless tradeshows and

events, including developing skillful, collaborative teams and managing

budgets for international conferences. Supervised site selection, vendor

relations and on-site operations. Oversaw development, writing and

production of online and print collateral.

Marketing and leadership strengths:

o Proactively organized processes, logistics and financial resources,

producing exceptional events in the U.S. and overseas.

o Successfully developed and launched the corporate website

(www.grantthornton.com) in cooperation with the marketing force.

o Expertly forecasted return on investment (ROI) and analyzed/reported on

performance metrics.

o Directed and supported pre- and post-event activities for marketing and

promotional campaigns, and recommended strategies to improve future

initiatives.

o Recognized as "go-to" person for all administrative matters; maintain

full accountability for the integrity and accuracy of data, reports,

and documentation.

o Participated on testing team to facilitate the transition to a new

customer relationship management (CRM) tool.

RSM MCGLADREY, Bethesda, MD (2004-2005)

Marketing and Public Relations Representative

Led and facilitated all phases of marketing and PR campaigns, working

directly with clients to assess needs, present solutions and manage

expectations. Authored press releases, newsletters and other written

materials that aligned with brands and messaging. Tracked and reported on

results for online and print initiatives.

Marketing and leadership strengths:

o Established the foundation for success in marketing management by

organizing collateral development and monitoring multifaceted campaigns

for clients in a broad range of industries.

o Provided leadership and support for a major event, mentoring and

assisting team members in theme creation, planning and logistics.

U.S. HOUSE OF REPRESENTATIVES, Washington, DC (2004)

Public Affairs

Thrived in highly visible and versatile intern position that involved

writing press releases, representing the staff (Office of the Democratic

Whip) directly to the public, and facilitating media conferences.

U.S. DEPARTMENT OF THE INTERIOR, Washington, DC (2003-2004)

Writing and Research Fellow, National Park Service (NPS)

Selected for two distinct fellowships, including a writing and research

position for the Chief Archeologist of the Department of Archeology and

Ethnography, and designing learning materials for a historic educational

program. Exhibited creativity and resourcefulness in demanding, time-

sensitive roles.

~ Member of the American Marketing Association (AMA) ~

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