Seth Rogers

**** *. ***** **.

Columbus, Oh *****

614-***-****

abmdai@r.postjobfree.com

Executive Summary

Decisive team leader that coaches & mentors team members in selling skills and client management.

Strategic thinker with the knowledge to successfully develop and implement solutions, with the ability

to cultivate ideas on a national level.

Hiring and coaching of sales representatives to achieve sales goals, building a team atmosphere, and a

focusing on constant improvement.

Proven ability to develop Sales and Marketing strategies, provide accurate forecasts and effectively

manage a P&L.

Experience

Bausch & Lomb Columbus, OH

Regional Manager 03/2008 - Present

Directed regional activities of contact lenses and Renu Solution at retail channels (Wal Mart,

Luxottica, Costco) and independent practitioners (Optometrists and Ophthalmologists).

Trained and managed 10 person team throughout Ohio, Michigan, Indiana, and Northern Kentucky,

leading sales to over $16 million dollars.

Executed daily operations of contact lenses to Rank as the top region out of 11 in 2008.

Project Manager for the launch of PureVision II set for September 2010 which included cost structure,

Profit & Loss analysis, distribution, asset placement, etc.

Instrumental in multiple product launches: PureVision Multi Focal, BioTrue contact lens solution, and

Soflens Daily Disposable contact lenses.

Trained the entire field sales force in (PSS) Profession Selling Skills.

Coordinated sales promotion of SofLens Daily Disposable for entire country.

Elected as a Board Member to the Vice President's Council in 2010.

Establish excellent relationships with top influential practitioners, key accounts and national chain

field management to increase revenue and provide information to upper Bausch & Lomb management.

Bausch & Lomb Columbus, OH

Regional Account Manager 8/2007 - 3/2008

Managed 7 of the top 50 Optometric retail accounts and established close working relationship with key

buyers.

Instrumental in sales of contact lenses to exceed $5 million dollars by educating customers on

company's current products and services, as well as identify new business opportunities within existing

account base.

Presented Company’s growth plans to key customers and solicited their feedback.

Managed a complete sales process: prospecting, needs analysis, price negotiation, purchase approval,

closing and follow up.

Created revenue forecast and tracked performance vs. plan.

Analyzed sales statistics to find areas that require further effort.

Studied competitive products and articulated benefits of company's products relative to competition.

Bausch & Lomb Rochester, NY

Customer Marketing Manager 8/2006 - 8/2007

Effectively managed a P&L of over $17mm for the contact lens Field Marketing Team.

Managed over $9 mm in promotional funds targeting high ROI generating promotional activities.

Facilitated communications and strategic alliance between the sales, marketing, finance, and external

vendor teams in order to optimize resources and drive programs that resulted in a 4 point increase in

share and exceeded top line sales expectations.

Managed over $8 mm in Rebate and Fit Set Funds to ensure that resources were strategically placed and

utilized.

Lead the Field Marketing strategic effort to develop and present detail aids and Continuing Education

programs to practitioners and Bausch & Lomb sales personnel.

Kept informed of industry trends and deals.

Utilized knowledge of reports inventories, usage, cost, distribution, frequency and operating practices.

Identified, developed, and evaluated marketing strategy, based on knowledge of establishment

objectives, market characteristics, and cost and markup factors.

Bausch & Lomb Columbus, OH

Vision Territory Manager 8/2003 - 8/2006

Promoted sale of contact lenses and contact lens solution to Optometrists, Ophthalmologists, and retail

establishments in Columbus, Ohio.

Evaluated customer needs and emphasized product features based on technical knowledge of product

capabilities and limitations.

Platinum Club Award Winner for 2005 with final ranking of 4th out of 122 by strategically selling $1.75

mm of contact lenses.

Awarded "Sales Representative of the Quarter" 4th Q 2004, 1st Q 2005, 2nd Q 2005, and 3rd Q 2005

by training office staff to sell annual supplies, activating fit sets, and consulting offices of the ROI on

core products.

Élan/King Pharmaceuticals Columbus, OH

Pharmaceutical Sales Representative 9/2001 - 8/2003

Ranked 13th out of 448 in company through March of 2003 for Élan Pharmaceuticals.

Sold to a diverse customer base including Neurosurgeons, Orthopedic Surgeons, Emergency Rooms,

Primary Care Physicians, and other influential personnel from the Southeast Region in Columbus,

Ohio.

Contributed to company success by increasing sales volume and market share of Skelaxin, Zanaflex,

Cutivate, and Sonata.

Analyzed competitor's products and market trends.

Earned Leadership role as district leader of Incentive Compensation and Data pharm Administrator.

American Standard Columbus, OH

District Sales Manager 01/1998 - 08/2001

Earned top sales honors of East Central Region in 2000 by increasing sales 12.2% to $4.8 million

selling toilets, faucets, and sinks to distributors and retailers.

Generated sales to key decision makers by communicating technical product attributes to engineers,

architects, designers, builders, and developers.

Consulted with clients after sales and contracted signings in order to resolve problems and to provide

ongoing support.

Estimated and quoted prices, credit and contract terms, warranties, and delivery dates.

Negotiated with retail merchants Home Depot and Lowe's to improve product exposure such as shelf

positioning and advertising.

Howard Berger Co. New York, NY

Account Executive 07/1994 - 01/1998

Enhanced sales to $1.5 million throughout Manhattan, Brooklyn, Queens, Staten Island and New Jersey.

Independent Sales Representative with "Direct Sale" responsibility of hundreds of products to owners

and principles in the hardware and house ware industry on commission basis.

Planned, assembled and stocked product displays in retail stores, and made recommendations to

retailers regarding product displays, promotional programs and advertising.

Bought products from manufacturers and brokerage firms, and distributed them to wholesale and retail

clients.

Contacted regular and prospective customers to demonstrate products, explain product features, and

solicit orders.

Monitored market conditions, product innovations, and competitors' products, prices, and sales.

Education

Franklin University Columbus, OH

MBA 2001

Maintained a 3.8 grade point average while working full time.

Indiana University Bloomington, IN

History & Criminology 1993

Ohio State University (1994) and New York University (1996)

Management, Marketing, and Accounting courses

Additional Training:

Tactical Select Interview Training (TSI)

Management Development Training (MDP) Bausch & Lomb

Management Training (PSI) Psychological Consultants Inc.

Professional Sales Coaching (PSC) Achieve Global

Professional Selling Skills (PSS) Core and Applications, Achieve Global

Flawless Execution Model, Afterburner Group

American Standard University Training

References

Available upon request

Contact this candidate