CLAUDETTE ARLENE ARCHER, BA (Hons), MCIM

** ********* *** - *** *, Brooklyn, New York 11217

Tel: 347-***-****/Cell: 347-***-****/E: abm6tx@r.postjobfree.com

Strategic Marketing Professional

Seasoned strategic marketing professional offering 15 years international

exposure within the technology sector (software, telecoms, online). Well-

versed in the development of marketing plans, campaign management and

corporate branding. A hands-on individual who leads by example, now

seeking a role with a marketing-driven organization to develop and

implement their full suite of marketing activities.

EMPLOYMENT HISTORY:

Interim Marketing Contractor

Sep 08 - Present

DIDIT: Search Marketing Agency, New York

Dec 06 - Aug 08

Director, Marketing

Executive team member. Management of team to execute the corporate

marketing plan. Achievements included:

- Refined trade show strategy, increased speaking/writing opportunities

(iMedia, DMNews, Mediapost, ClickZ, OMMA, Yahoo blog) via membership

organisations (SEMPO, DMA, IAB, NRF, Shop.org, eMarketing Association)

- Introduced a program of nationwide Executive Dinners for client

prospecting

- Successful management of corporate rebrand for launch of website,

collateral, trade show materials, office signage, premiums

- Managing external suppliers (PR, Design, Printing, Fulfilment,

Advertisers, Show organisers)

- Initiated print advertising program (Internet Retailer, CMO Summit,

SES), direct marketing (executive book, brochures, branded goods),

annual Client Satisfaction Survey

- Improved PR exposure 150% ('06 vs. '07) via press releases and

executive quotes

- Supervised and managed data cleansing efforts for sales prospecting

(comScore Top 5000)

- Editor of executive articles/corporate collateral

- Three award wins in 2007 - Inc 500 #3, Deloitte Fast 50 #4, Deloitte

Fast 500 #13

- DMA ECHO awards judge - 2007/08

- Achieved 95% productivity bonus in first year

THOMSON, BIS: Online Information Provider, London

Jan 04 - May 06

Marketing Manager, Business Information & News, EMEA, AP and NA.

Directed lead generation strategy for global sales teams. Led campaign

management and analysis, event management and collateral production.

Initiated e-marketing and SEO activities. Overall marketing support for

indirect sales channels.

- Co-authored lead generation (virtual/postal) strategy resulting in

increased leads by 46% over 2004/2005 (6234 vs. 9108); provided

monthly analysis of total marketing efforts for Board Reports

- Initiated and implemented Google Adword and Yahoo activities,

reducing average cost per lead from $440 print/email to $12 virtual

lead (approx 635/month)

- Developed templates, designed copy and delivery of weekly html

campaigns to global audiences

- Instigated "working" relationship with Sales to produce lead

generation initiatives (local and regional)

- Executed copywriting, list purchase, fulfilment, Aprimo email

software, and campaign analysis achieving 235 leads monthly from

direct marketing efforts

- Sourced/managed external suppliers (designer, printer, mailing house,

list brokers - UK and NA)

- Instrumental in UK development committee for CRM tool, and eventual

global implementation

- Active member of Website review working party

- Produced template and supervised first printed case studies for sales

promotion

- Profit/loss accountability for $500,000 budget

- Led event strategy (tradeshows, exhibitions, customer events) for

global market, plus management of Events Co-ordinator

KALIDO LTD: Data Warehousing Software, London

Jan 02 - Dec 03

Global Marketing Programs Manager

Sole responsibility of direct marketing strategy for lead generation.

Managed internal/external telemarketing, campaign

reporting, competitive intelligence and event co-ordination. P&L

accountability for 500,000 budget.

- Implementation/design of global marketing database (UK, France,

Switzerland, Germany, USA)

- Management of database maintenance/telemarketing agency (UK/USA),

approx 25 leads/month

- Developed segmentation/analysis of data for campaign design, plus

reporting of all lead generation activities

- Worked with Campaigns Manager to drive customer acquisition (average

1.5% response)

- Facilitated linkage with supplementary data feeds (sales contact

management system, website, events, partners, list purchases)

- Supervised event management/attendance

- Instrumental in lead nurturing programme to develop prospects,

primarily through e-marketing initiatives

- Executed ad hoc copywriting for campaign and web activities

GLOBIX: ISP, London

Dec 00 - Dec 01

Direct Marketing Manager

Developed strategy for lead generation efforts including direct mail,

telemarketing and database management. Collaboration with Product and

Communications Manager to develop product portfolio.

- Led efforts for Maximiser (Sales/Marketing Database and Contact

Manager), and assisted with training of new sales staff and database

maintenance (deduping, cleansing, enhancing, profiling)

- Managed internal telemarketing function (3 staff) for lead generation

and processing of inbound leads (freephone and website) - approx 50

leads/month per staff

- Led direct marketing activities for events and campaigns (copywriting

of mailing literature, mailer design, liaison with printer/fulfilment

house, internal response handling, database updates)

- Led campaign analysis and response tracking

- Led management of external telemarketing function, two agencies - 5

and 10 staff respectively, approx 75 leads/month

- Determined strategy and execution plans for list sourcing (e.g.

Analysis Research online, IDExec)

IPCENTA: Hosting Provider/ISP, London

Apr 00 - Oct 00

Marketing Manager

Overall marketing activities for field sales team via execution of

mailing/telemarketing campaigns, database management and ad hoc sales

support. Sourced creative agencies, list broker. Author of corporate

messaging for sales collateral/website.

- Management of external agencies (Creative and PR); and sourced/managed

fulfilment house

- Performed ongoing support to Sales Teams (Major

Accounts/Telemarketing)

- Conducted annual competitive intelligence

- Coordination and analysis of direct marketing activities

- Compiled draft case studies, newsletters, and lead creative input to

website development

- Management of Goldmine database/in-house training and literature, and

list sourcing for direct mail activities

MARCONI PLC: Telecoms Equipment Supplier, London

Nov 99 - Apr 00

External Communications (interim assignment)

VIYELLA: Ladies wear retailer, London

Apr 98 - Aug 99

Marketing Database Manager

Executed direct marketing efforts for UK stores/concessions (450+) via

mailing campaigns, customer communications, list

acquisitions and ongoing analysis of marketing database.

- Management of external database bureau (The Computing Group)

- In-house maintenance of customer records, and introduced external

lists to direct marketing activities via Claritas

- Promotional list selection and analysis, and compilation of Board

reports

- Coordinated store card activities (customer announcements/collection

previews)

- Provided support to branch marketing activities (local events - sale

preview, collection launch)

- Completed Data Audit of Fashion Retail Division

- Design and analysis of Factory Outlet surveys, and integral member of

Database Steering Committee

CABLE LONDON PLC: Cable television/telephony, London

May 95 - Apr 98

Business Marketing Database Manager

Sole management of UNITRAC database (including development

strategy/campaign reporting/sales training) plus 2 telemarketing agencies.

Installed MapInfo (GIS system) for customer/prospect segmentation.

Employee of the Quarter, Q1 1998.

TEMENOS SYSTEMS: GLOBUS banking software, London

May 92 - Jan

95

Marketing Officer

Responsible for marketing collateral, events (seminars/exhibitions), PR,

ACT! Database. Completed RFIs. Drafted introductory newsletter, co-

ordinated first telemarketing campaign and managed UK launch to software

consultants via seminar/trade press.

EDUCATION: Chartered Institute of Marketing Diploma

(postgraduate award)

BA (Hons) Business Studies (Marketing specialism) -

IIii

Thesis: HOW TO KEEP AN EFFECTIVE SALESMAN

BEC National Diploma - Distinction

BEC General Diploma - Credit

SKILLS: Strategy Development, Branding/PR, Campaign development, P&L,

Agency management, Copywriting, Events, Staff

management, Microsoft Office, CRM systems

INTERESTS: Marathons, Keep-fit, Reading, Travel (15+ countries),

Volunteer/Mentor

Contact this candidate