Diane Ferrari

*** **** *****

Manhattan Beach, CA 90266

310-***-**** / 323-***-****

abm5kv@r.postjobfree.com

SUMMARY

Accomplished Sales Executive with a strong record of success in advertising

sales and business development. Quick to find creative solutions. Intuitive

and innovative dealmaker - proven ability to think strategically.

Professional, tenacious and polished presenter. Enjoys and seeks

challenges. Demonstrated ability to seek out and secure new business --

built successful territories from the ground up. Client service oriented.

Collaborative across and at all levels; keeps the big picture in view,

ability to explain complex and conceptual ideas with simplicity. Highly

motivated. Solid organizational skills along with excellent written and

verbal skills.

Over 18 years experience in integrated advertising sales (print, online and

events) with an outstanding record of success, ability, and desire to make

a significant contribution.

PROFESSIONAL BACKGROUND

Los Angeles Business Journal

Senior Sales Account Executive - Los Angeles, CA (February 2009- Present)

. Responsible for the sales of print/online advertising space and event

sponsorship for a highly respected weekly business publication

covering local business news in Los Angeles

. Increased sales by 12 percent in 2009

. Category coverage: Insurance Agencies, Hospitals, Environmental

Consulting Firms, Temporary Employments, Executive Recruitment, Retail

. Sold integrated packages that included print, online and events

VARIETY - Reed Business Information

Consumer Sales Manager, West Coast - Los Angeles, CA (July 2007-February

2009)

. Developed and managed consumer sales territory on the West Coast.

Responsibilities included selling multiple platforms of media - print,

online and events sponsorships to both national and regional

advertisers

. Increased sales in 2007 by 53.3 percent, 2008 - 61.3 percent of quota.

. Category coverage included Automotive, Finance, Airlines, and

Hotels/Resorts, Fashion, Technology and Spirits accounts. Examples of

clients included BMW, Mercedes, Lexus, American Airlines, Sony, Apple,

Dell, Deloitte, Union Bank, Comerica, Gucci, West Hollywood Hotel and

Ketel One

. Created and presented custom proposals for advertising agencies and

clients

Los Angeles Business Journal

Senior Sales Account Executive - Los Angeles, CA (July 2004- July 2007)

. Responsible for the sales of print/online advertising space and event

sponsorships for a highly respected weekly business publication

covering local business news in Los Angeles.

. 2004-2006 increase sales by 28 percent, 2006-2007 increase sales by 50

percent.

. Category coverage: Hotels/Resorts, Restaurants, Fitness Centers,

Travel Agencies, Entertainment, Investment Banking Firms, Commercial

Real Estate Brokers/Developers, Residential Brokers/Developers,

Property Management Companies, Mortgage Companies and Golf Courses.

. Created custom publishing opportunities for advertisers.

. Sold integrated packages that included print, online and events.

Ferrari Investments

Residential Real Estate Agent - Menlo Park, CA (March 2001-July 2004)

. Worked with buyers and sellers to purchase and sell real estate in

Northern California. Responsibilities included helping pre-qualifying

buyers for financing, due diligence with residential buying process,

analyzing various properties, and managing escrow through completion

of sale.

. Acted as intermediary in price negotiations and terms of the contract

between buyers and sellers.

The Network of City Business Journals

National Sales Manager, West Coast - Los Angeles, CA (May 1997-January

2001)

. Represented 68 weekly Business Journals throughout the United States,

managing territories that included Southern California, Arizona, and

Colorado.

. Category Coverage: Banks, Hotels, Telecommunication Companies,

Airlines, Internet Service Providers, and Healthcare Providers.

. Consistently exceeded sales quotas:

o 1997 Quota; $1.2M actual $1.9M (60% increase)

o 1998 Quota; $2.2M, actual $2.37M (12% increase)

o 1999 Quota; $2.6M, actual $3.4M (29% increase)

o 2000 Quota; $4.28M, actual $4.35M

. Developed a successful consultant style approach to sales. Managed

client accounts through written and personal contact, prepared and

presented written proposals and conducted presentations to businesses

and their advertising agencies.

. Interfaced with corporate decision-makers as well as advertising

agencies.

San Jose Business Journal

Account Executive - San Jose, CA (May 1987-May1997)

. Sold print advertising space for a prestigious weekly business

publications covering local business news in San Jose and Silicon

Valley.

. Exceeded all goals by 10 to 20% every year for 10 years.

. Category coverage included: Banks, Hotels, Commercial and Residential

Real Estate, Hospitals, Healthcare Providers, Telecommunication and

Technology.

. Annual sales ranged from $600,000 to $1,000,000.

. Managed and sold event sponsorships.

EDUCATION/TRAINING

. St. Mary's College - Moraga, CA - B.A., Business Administration

. Dale Carnegie Sales Training - 1991

. Dale Carnegie Public Speaking Training Program - 1991

. Tony Robbins Sales Training - 1994

. California Real Estate License 2003

PROFESSIONAL AFFILIATIONS

. Business/Professional Advertising Association (Member 1998-2000)

. Think LA - Los Angeles Ad Club (Member 1999-2001, 2004 - Present)

. Women in Business Association (Member 1998-2000)

. TOBY Awards Committee, Los Angeles (Member 2004-2005)

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