Sales Marketing

Thomas Andrew Denegre

**** ***** ***** **** • Dublin, OH 43016 • 614-***-**** • abm1xy@r.postjobfree.com

Award-Winning sales and marketing leader with a successful track record in advertising, software

and financial services. Respected, enthusiastic leader with proven ability in valued added selling,

strategic and product marketing, and interactive internet marketing for sustainable revenue growth

and brand equity.

● Awarded Five Consecutive Years Revenue Growth ● Launched & Managed Multiple City

Magazines

● Average Sales Increase 167% / 5 Years ● Average Profit Increase 187% / 5 Years

● Turned Around Software Solution 196% ● Successful Re-Launch of XML DBMS

● Author eBook “Viral Marketing in Social Media” ● Author numerous thought leadership

articles

KEY EXPERIENCES INCLUDE

Sales Leadership / Training B2C/B2B Marketing Strategies Thought Leader / Expert Author

Consultative Selling Process Product / Brand Marketing Project Management

C-Level Sales / IMPACT Sales Interactive Internet Marketing Organizational Management

Financial / Budget Management SWOT PEST Competitive Analysis Customer Retention Programs

Public Speaker / Presentations Advertising / Neuromarketing Internet SEO Website Marketing

PROFESSIONAL EXPERIENCE

Denegre & Associates (Cincinnati, OH / San Francisco, CA / Columbus, OH) 2002 – Present

Value Based Sales and marketing Consultant in Software, Advertising, Financial Services

A leader in value added selling solutions and strategic marketing development based on diversity of

industries can offer innovative solutions to consumer and business channels. Confidently delegate broad

objectives to take on the responsibility to achieve goals within budget by identifying core competency aligned

to most profitable target audience to deliver compelling messaging for customer conversion, brand equity,

and sales growth. Motivational sales leader, sales trainer, and operations manager.

VALUE ADDED SELLING: Business development, field marketing, sales enablement tools, proposals,

presentation tools, channel development and management, value added sales management, and high

retention customer service.

STRATEGY and PLANNING: Market planning and positioning, messaging, copy writing, competitive review

with SWOP/PEST analysis, market sizing, audience identification, demographic targeting, and multi-channel

integration.

BRANDING: Brand development and corporate identity, logos, pricing, and newsletters. Skilled in

neuromarketing and brand experience with intent to develop strong communications strategies to build brand

equity.

LEAD GENERATION PROGRAMS: Campaign management, lead nurturing sales, sales force automation,

presentations, webinars, channel training, and lead scoring.

INTERNET & SOCIAL MEDIA: Skilled in web based interactive marketing programs, inbound marketing,

Search Engine Optimization (SEO), Search Engine Marketing (SEM), campaign strategy development and

execution, Web site design and development, site review, hosting, advertising, landing page development

and conversion. Marketing through social media tools: viral marketing, community websites, blogs, forums,

and newsletters.

ADVERTISE / PROMOTION: Direct response marketing, database and list management, solo-mailers, email

marketing, postcards, press releases, creative design, measurement, sales rollout, event and trade show

management. Experienced overseeing the design and production of print and digital materials. Expert writer

and thought leader in crafting whitepapers and eBooks.

ACCOMPLISHMENTS:

• Developed and facilitated sales enablement, strategic planning, and product marketing programs for

Quest Software’s enterprise Application Management software to include Business Service

Management and Service Level Management

• Developed sales enablement, product marketing, and communication programs for Emerson

Network Power, Greif Packaging, Ohio Indemnity Company and Preferred Mortgage Company

• Bridged securities and compliance software products to outside sales team for Wolter Kluwer to

customers such as WAMU, Wells Fargo, Charles Schwab, and Franklin Templeton

• Coached and consulted sales teams on the transition from transactional selling to consultative

selling to include sales enablement tools at Greif Packaging, AMS Software, and Wolters Kluwer

Financial Services

• Published thought leadership articles on viral marketing, branding, neuromarketing, and strategic

marketing

Thomas Denegre continued …

CBC Companies (CBCInnovis) (Columbus, OH) 2008

Director of Marketing - $300M consumer/credit/collection data firm (4 th Largest Credit Bureau in U.S.)

Lead and supported the entire enterprise including the 4 th largest credit bureau in the U.S. with all marketing

communications to reinforce brand messaging. Established tracking processes to evaluate campaign and

trade show programs. Managed and guided vendor and advertising agency relationships. Coordinated 95

trade shows. Reported directly to president and facilitated staff of twelve.

• Planned and built three websites; Employment Screening, Collection Systems, and Mortgage Fraud

• Planned and executed new campaign product launch of Consumer Credit data with annual run of

$54M

• Planned and executed new campaign product launch for Mortgage Fraud Software with annual run

of $15M

• Managed new campaign product launch for Identity Theft Verification service with annual run of

$45M

Cincom Systems Inc. (Cincinnati, OH) 2000- 2002

Product Marketing Manager – Customer Relationship Management & Database Software Applications

Directed and implemented all strategic marketing, product and direct marketing, and sales enablement for

(CRM) Customer Relationship Management Solution to Fortune 1000 manufacturers to include; strategic

market planning and execution, product development, SWOT, win/loss analysis, market/competitive analysis,

created/managed marketing collateral, brand management, industry analyst relationships, trade show

management, direct marketing/lead generation programs, support/train sales team, managed third party

selling channels, and product demonstrations. Customers included; The Trane Co., Siemens, Companion

Healthcare, American Power Conversion, Anthem Blue Cross Blue Shield, Air Products, and Alcatel.

• Increased sales by 196% in one year of Interactive CRM solution to Fortune 1000 manufacturers.

United Advertising Publications (Cincinnati, OH) 1997-1999

Sales Director – Nine Direct Reports / Consumer Magazines

Managed the marketing and sales of a consumer real estate magazine group to national/regional brokers

and financial companies. Duties included internet advertising strategies, and B2B/B2C direct marketing.

Detail knowledge of publishing technology and mass distribution systems. Coaching and mentoring sales

force on C-Level consultative selling.

• Awarded President’s Club for highest advertising sales out of 19 other sales directors.

• Sold and negotiated $15 Million advertising contracts to real estate institutions.

Homes & Land Publishing (Cincinnati, OH) 1991-1996

Sales Director / General Manager – 20 Direct Reports / Consumer Magazines

Developed and executed all sales, strategic business plans, budgets and brand management for consumer

magazine group. Detailed knowledge of retail distribution, internet marketing, advertising, offset printing, and

desktop publishing.

• Consecutively exceeded advertising sales goals by 130% each year with excellent sales

management, public relations, distribution management, and superb customer service

• Awarded General Manger of the Year five consecutive years for fastest growing and largest business

division out of 120 through focus sales management and strategic market positioning

HPC Publishing (Seattle, WA) 1988 – 1991

Sales Manager / Publisher – 6 Direct Reports / Consumer Magazines

Managed the sales, marketing, promotion, publishing and distribution of city consumer magazine.

• Exceeded the company’s annual sales record by 138%, resulting in increased sales from $60,000 to

$840,000 in one year

• Number-one account executive out of 135, breaking 16-year sales record for highest advertising

sales

United States Navy 1981 – 1987

Lieutenant Commander / Pilot / Operations Officer

Operations Officer for USS Carl Vinson Reserve Training Unit. Managed seven direct reports with complete

staff of 225 personnel. Budget of $75 Million. Responsible for mission readiness for all personnel.

EDUCATION AND PROFESSIONAL DEVELOPMENT

• MBA - Marketing & Finance - New Hampshire College • BA Economics - Bates College -

Lewiston, Maine

• Executive MBA Mini-course program - SMU, Plano, TX (1999) • IMPAX, Sandler and Dale

Carnegie Sales Management Training

• Lay Pastoral Ministry Program – Counseling - Athenaeum of Ohio 2004

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