Gabriela Cese a

**** *********** **

Ojai, CA ***23

805-***-****

abm1qt@r.postjobfree.com

Driven, result oriented and savvy Sales Professional with 10+ years

experience in North American and International consumer product

distribution. Adept in launching AAA video games, managing back catalog

portfolio, driving product lifecycles and discovering new business

opportunities. Superb Salesperson with proven track-record of successfully

forecasting, implementing innovative marketing programs and maximizing

revenue while reducing MDF spending. Consistent top performer in revenue

generation and history of surpassing sales objectives. Outstanding customer

relationships. Managing key retailers, distributors and sales

representative firms. Trilingual: English, German, Spanish

Territory Management & Development Sales Strategic Planning & Marketing

New Business Development

____________________________________________________________________________

___________________

PROFESSIONAL EXPERIENCE

IGNITION ENTERTAINMENT (UTV ENTERPRISE), Glendale, CA Nov

2008 - April 2009

National Account Director - NA Consumer Sales

Entrusted to develop new business and manage key accounts. Launch and

market new video games. Hit annual revenue target. Additional

accountabilities included back catalog lifecycle management, forecasting,

and reducing MDF spending. Negotiating contracts with new retail partners.

. Responsible for all aspects of key account management in North America

including Best Buy, Target, Costco

Wholesale, Amazon, Hollywood

Video/Gamecrazy, Fry's Electronics, Military Channel (AAFES & Navy);

Distributors: Ingram Entertainment, Eurpac and others

. Developed new distribution channels for company: Costco Wholesale,

Military channel (AAFES & Navy), Scholastic

. Assisted in achieving annual revenue target of 102%, ending March 09.

VIVENDI GAMES (BLIZZARD ENTERTAINMENT & SIERRA), Los Angeles, CA

April 1994 - Sep 2008

National Account Manager - Consumer Sales

Charged to manage all aspects of key account management in region. Launch

and market new PC as well as Console Games. Traveled internationally for

key events at assigned retailer. Maximized sales and marketing of important

Blizzard & Sierra back catalog games. Additionally accountable for

forecasting, developing and implementing promotions, managing MDF spending,

interacting with various key departments.

. Responsible for over $25MM in region with key accounts including

Amazon, Costco Wholesale, Fry's Electronics, Military Channel (AAFES &

Navy), Ingram Entertainment, Eurpac, Scholastic.

. Maximized synergies between VG, Amazon US, Amazon Canada & Amazon UK,

managed global efforts for the Military channel

. Consistently surpassed sales objectives. Achieved sales targets: 104%

Q1 - Q2 2008; 103% in 2007.

. Increased market share at Amazon, Fry's Electronics and Costco

Wholesale. Moved Amazon from 9th largest retailer to 5th largest

retailer at VG.

Continued...

Gabriela Cesena

Page 2

. Launched massive units Day 1 of World of Warcraft, World of Warcraft

Burning Crusade, including worldwide Midnight opening events.

. Orchestrated several major releases i.e. Scarface, Bourne Conspiracy,

50 Cents, Riddick, FEAR, Dark Age of Camelot, Crash, Spyro, World In

Conflict, Half-Life, . Managed back catalog lifecycles and exit

strategies.

. Implemented launch plans for World Of Warcraft Lich King,

Ghostbusters. Early planning for StarCraft II, Diablo III, Prototype.

. Responsible for managing Blizzard Blacklist catalog sales initiatives

at retail

. Reduced MDF spending by 12% while maintaining maximum exposure and

placement; reduced travel expenses by 15%, reduced returns by 6%.

. 2 Best In Class Account Management rankings at Amazon and Fry's.

. Collaborated with trade marketing and retail sales groups to design

unique retail specific promotions to maximize game launch quantities

and drive in-store sell-through.

. Orchestrated all phases of communication between retail accounts, and

internal departments including brand, category management, marketing,

packaging design, finance and operations.

VIVENDI UNIVERSAL & HAVAS INTERACTIVE, LOS ANGELES, CA

Western District Sales Manager - Consumer Sales

Responsible for growing and expanding the Distribution channel in region

including Canada. Implementing sales incentives and marketing programs for

national and Canadian Distribution sales teams. Improve communications

between internal departments and customers.

. Grew the distribution channel 10% generated $5MM in revenue.

. Developed sales contests and incentive volume rebates.

. Received Sales Manager of the Year Award.

DAVIDSON & ASSOCIATES, LOS ANGELES, CA

Account Manager - Consumer Sales

. Assisting Sales Managers with all aspects of account management.

. Received John Goodman Profitability award.

Vivendi Games was formally known as Vivendi Universal Games, Havas

Interactive, Cendant SW, CUC SW and Davidson & Associates

EDUCATION

Rhein-Neckar Academy Chamber of Industry and Trade, Mannheim, Germany

comparable to B.A. Business Law and Economics

PROFESSIONAL DEVELOPMENT

"Negotiating Successfully", CMI Concord Group;

"LAMP", Miller Heiman

"Berlitz total Immersion English and Spanish", Berlitz Business Language

School

Contact this candidate