Geetanjali Kumari

Room no.*, Military girl’s hostel, kalina

Santacruz (E),

Mumbai- 400098

DOB: 25th June 1990

Education

Year Degree Institution Percentage/Marks

**** – PGDM(Marketing) Kohinoor Business School,

Results awaited

2015 Mumbai

2012 B.com KK Wagh, pune 62%

2008 Class 12th Kendriya vidyalaya, CBSE 63%

2006 Class 10th Kendriya vidyalaya, CBSE 57%

Summer Internship - Industry Immersion Project- Phondaghat Pharmacy, Mumbai, 2nd

May to 2nd August 2014

Project Title: To Study the consumer behavior for identifying factors to increase the market share of

Phondaghat pharmacy

Deliverables:

• To work as a Market Research Analyst & Business Development Executive.

• Do a proper survey regarding the same.

• To work for the benefit of the company.

Outcome:

• Study the market potentials of Phondaght honey.

• To study the consumer perception about the given product

• To study the retailers and distributor’s perception

• The main objective of this project is :

To probe the reasons for decreasing market share of " Phondaghat pharmacy” and to find out the

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measures that can be adopted to increase the sale.

Mob – 075********

Email id – ablzek@r.postjobfree.com

Live Projects: 15th August to 15th September 2014

Project Title : “Role of sales promotion in FMCG”

Deliverables :

• To work as a Market Research Analyst.

• Do a proper survey regarding the same.

Outcome :

• To study the various sales promotional activities & strategies used in FMCG sector. Specially for bathing

soap and detergent powder.

• To study consumer preferences with respect to sales promotion in FMCG sector.

• To examine tradeoffs, relative importance of different attributes while responding

to a sales promotion offer.

• To study the effect of sales promotions in FMCG sector esp. in soaps and

detergent industry.

• To study consumer behavior in purchase of soaps and detergent

Live Projects- Phondaghat Pharmacy, Mumbai, 15th September to 20th October 2014

Project Title: Does honey reduce weight?

Deliverables :

• To work as a Market Research Analyst & Business Development Executive.

• Do a proper survey regarding the same.

• To prepare diet chart.

• To work for the benefit of the company.

Outcome :

• To study the health benefits of honey.

• To study the uses of honey in reducing weight.

• To study the effect of honey in reducing weight.

• Preparation of weekly diet chart.

• To study people perception for honey as “weight reducing medicine”.

Mob – 075********

Email id – ablzek@r.postjobfree.com

Live Project - Assisting an NGO Project MAST (Mathoshree Sevadham Arogya Seva Trust

& Medical Research center) From 1st November 2014

Project Title: The challenges of Corporate Social Responsibility

Deliverables:

• To work as a Project Manager & CSR Fund Executive.

• Developing Organization Capacity

• Making the best use of limited resources

• Planning of the projects

• Meeting corporate clients for CSR projects

• Making proposal’s and presenting them in corporate

• Interacting with corporate for CSR funding

Outcome:

• Study the market potentials of CSR

• To study the corporate perception about the CSR

• To study Challenges faced by NGOs while collecting fund and implementing CSR projects

Co-Curricular Activities

• Awarded for the BEST SUMMER PROJECT 2014.

• Participated in intra college case study 2014.

• Member of the cultural committee, a student driven club that plans and conducts various cultural

programmes in the college. Successfully organized cultural events, competitions including the Cultural Fest in

Feb’14 at KBS

• Member of panelist in BMA (business management association) Mumbai in 2014.

Computer Skills

• Basics - MS Office XP (Word, Excel, PowerPoint).

Mob – 075********

Email id – ablzek@r.postjobfree.com

Contact this candidate