Marketing Human Resources

Hai Viet Le Tran

*** ****** **** ? Marietta, GA 30008 ? (404) 538 - 0305 ? *******@*****.***

OBJECTIVE

A marketing professional with experience in marketing analysis and

research, event planning, human resources, and client relations who

demonstrates a strong commitment to service, teamwork and results. Possess

strong analytical, decision-making, organizational skills and the ability

to master and integrate all aspects of business operations.

PROFESSIONAL EXPERIENCE

BUDGET RENT A CAR OF ATLANTA

Marietta, GA

Director of Marketing

August 2008 - Present

An independent licensee of Budget Rent a Car System, Inc., operating eight

geographic markets

. Developed comprehensive consumer and business-to-business marketing

communication plans for eight geographic

. Developed marketing campaigns for local media including: billboards,

direct mail, print, radio, TV & yellow pages

. Developed interactive marketing initiatives including: PPC, SEO, display

advertising, social networking, & IYP

. Developed and maintained seven car rental websites, which now accounts

for at least 10% of revenue in all markets

VENADAR

Atlanta, GA

Marketing Intelligence Consultant

May 2008 -

Present

A boutique-market research firm that advises leading Fortune 500 companies

on external innovation, the acquisition of innovative products and

capabilities from entrepreneurial companies

. Identified companies interested in partnership, distribution or licensing

agreement, or acquisition for specific clients

. Assessed the competitive landscape of various industries/product

categories through secondary and primary research

. Researched/created comprehensive company profiles including descriptions

of business, products, financials, & IP

CARPENTER & COMPANY

Roswell, GA

Marketing Consultant

August 2006 - August 2008

A boutique-marketing firm serving mixed-use developments and consumer

retail brands

. Served as the in-house marketing department providing marketing support

for special projects and brand launches

. Developed consumer marketing plans that increased brand awareness and

traffic for Mixed Use Developments

. Developed business-to-business marketing plans used to lease Mixed Use

Developments

. Developed, maintained, and marketed consumer and corporate websites for

various clients

NQL SOFTWARE

Marietta, GA

Marketing Consultant

August 2006 - August 2008

A software development company specializing in database search and

development tools

. Developed integrated marketing communications plan utilizing e-mail,

website optimization, and 1-to-1 marketing

. Designed marketing collateral for ongoing marketing campaigns and trade

shows

GEORGIA STATE UNIVERSITY

Atlanta, GA

Graduate Research Assistant, Robinson Career Management Center

August 2006 - August 2007

Career center facilitating the professional development of students and

connected students with employers

. Planned, promoted and implemented two Career Fairs, hosting more than 150

employers and over 2000 students

. Collaborated with Colleges of Business Department Heads to establish an

employer relations initiative

. Designed promotional materials, ensuring quality and a consistent

message, to market career management center

EDUCATION

GEORGIA STATE UNIVERSITY, Robinson College of Business

Atlanta, GA

Master of Business Administration

May 2008

. President - Graduate Business Association (August 2007- May /2008)

GEORGIA INSTITUTE OF TECHNOLOGY

Atlanta, GA

Bachelor of Science in Applied Psychology

May 2004

. Hope Scholarship, Dean's List & Faculty Honor

SKILLS

Research Skills: Conjoint Analysis, Correlation Analysis, Focus

Groups, Intercept Studies, Morphological

Analysis, Multidimensional Scaling, Questionnaires, RFM

Analysis

Other Skills: Basic Java, Basic HTML, MatLab, Microsoft Office,

Microsoft Project, Photoshop, SPSS

Languages: Native English Speaker, Fluent in Vietnamese

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