Marketing Manager

Lori Wortylko

** ********* ***** ********, **** 45005 513-***-**** (cell)

abliw6@r.postjobfree.com

Summary

Experienced marketer and communications leader with exceptional skills that

foster persuasive presentations and productive relationships with

customers, partners, media outlets, analysts, employees and vendors.

Professional Highlights

. Accessible website development for people with visual impairments,

including those with additional disabilities

. Exceeded media hit goal by 19% in 2008 and 29% in 2009, resulting in a

donor base increase, sales growth and an increase in Low Vision Clinic

patients.

. Trained over 3,215 volunteers, resulting in an increase in the number

of troops formed and the number of girls served

. Organization brand identity development

Work Experience

Clovernook Center for the Blind and Visually Impaired

February 2007 - September 2010

Cincinnati, Ohio

Manager of Communications and Marketing

. Organizational brand identity development

. Development and maintenance of Clovernook website and intranet site

. Creation of all marketing campaigns and collateral pieces (brochures,

ads, posters, flyers, special event invitations, event programs)

. E-commerce

. Public relations including press releases, media relations (print,

television, radio and web), speaking engagements and presentations

. Strategic communication plans, including crisis communication plans

. Cincinnati and Northern Kentucky marketing plan

. Manage print vendor and prepress operations

. Develop and publish internal and external communication pieces

(newsletter, surveys, corporate communications)

. Identify/cultivate/maintain strategic and tactical relationships with

vendors to create and implement marketing materials in order to build

community awareness

. Maintain control of communications and marketing budget

. Manage members of the communications and marketing team

. Development and manage social networking sites and campaigns

Lori Wortylko

Anthem Blue Cross and Blue Shield October 2005 -

January 2007

Cincinnati, Ohio

Marketing Manager

. Brand identity development for all new collateral materials

. Manage fulfillment

. Forecasting

. Communication planning and implementation

. Manage print vendors and prepress operations

. Life and Dental product development and launch for all five states

. Develop all marketing materials and campaigns for Ohio, Kentucky,

Indiana, Missouri and Wisconsin in order to support inside sales team

. Develop and manage database in order to track lead generation for

marketing campaigns

. Product life cycle management

. Identify/cultivate/maintain strategic and tactical relationships with

vendors to create and implement marketing materials within selected

communities

. Maintain control of marketing budget

Girl Scouts-Great Rivers Council, Inc. August 2002 -

October 2005

Cincinnati, Ohio

Membership Extension Specialist/Marketing Coordinator

. Develop, implement, and evaluate data driven membership expansion

strategies to recruit and retain girls and adults from diverse

backgrounds and abilities in 11-community territory; provide written

and oral progress

. Identify/cultivate/maintain strategic and tactical relationships with

local community resources to create and implement innovative

approaches to deliver Girl Scouting in the community and market its

benefits

. Directly manage and coach 116 volunteers

. Ensure that an effective volunteer management system is planned,

implemented, and evaluated for volunteers

. Develop all marketing materials for recruitment within 11-community

territory

. Development of strategic marketing plan and implementation within

territory

Lori Wortylko

Success Personnel, Inc. March 2000 -

August 2004

Westminster, Maryland

Writer; Marketing Specialist

. Developed all marketing and promotional materials including

newsletters, direct mail, presentations, posters and banners

. Worked closely with principals to develop business opportunities and

marketing strategies to maximize growth and profitability, to

accomplish the mission of the organization and to expand market

penetration

. Designed, wrote and produced innovative, creative promotional

materials including news releases, newsletters and flyers to promote

organization's goals.

. Continuously established and maintained client relationships as a

result of extensive interaction and strong communication skills.

Provided superior service and consultation through attention to detail

and follow-up on all client

Education

Capella University Minneapolis, Minnesota

Masters of Business Administration, Marketing August 2010

College of Mount St. Joseph Cincinnati, Ohio

Bachelor of Arts, English December 2002

Western Maryland College Westminster, Maryland

Major: English, Minor: Education Attended 1998-2000

Professional Memberships

American Marketing Association (AMA), Public Relations Society of America

(PRSA)

Community Involvement

Member of the Board of Trustees - Circle Tail, Inc. Pleasant

Plain, Ohio

Public Relations/Marketing Committee

Summary of Skills

Command of Conversational Spanish, Proficient in American Sign Language,

Computer skills include MS Word, PowerPoint, Publisher, Excel, Access;

Internet Explorer; Quark; File Maker Pro Database; Adobe Creative Suite:

InDesign, Illustrator, Photoshop, Contribute, Dreamweaver

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