ERIK K. FENBERG

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***** ***** ****** ****. ( Apt. 306 ( Brownstown, MI 48183

419-***-**** ( ablfxr@r.postjobfree.com

OVERVIEW

Accomplished marketing professional with an extensive combination of

directive and practical experience in developing and executing results-

driven go-to-market strategies and programs for B2B, B2C, and B2G

industries (start-ups and established companies) encompassing: product

marketing, branding, corporate communications/public relations, strategic

planning, trade shows, merchandising, event marketing/planning, creative

development, media buying and planning, database/direct marketing, sales

promotion, interactive marketing, social media marketing, qualitative and

quantitative research with the ability and skill set necessary to provide

creative, innovative, enthusiastic and forward-thinking leadership in a

team environment. Focused on achieving continuous, improved business

performance; I am a passionate disciple and student of marketing trends,

strategies, and technologies and will bring unmatched enthusiasm,

commitment, integrity, leadership and a strong work ethic integrating

seamlessly into your marketing team.

02/09 - Present Zetterberg Group, Brownstown, MI

Zetterberg Group is a full-service marketing communication consultancy

specializing in go-to-market strategy and programs for B2B, B2C, and B2G

start-ups and established companies.

Consultant and Independent Contractor

Develop and execute results-driven go-to-market strategies and programs for

B2B, B2C, and B2G industries (start-ups and established companies)

employing a wide array of marketing trends, strategies, and technologies

utilized for programs including social media.

09/07 - 02/09 Daimler Trucks North America LLC, Redford, MI

Daimler Trucks North America LLC, a Daimler company, is the largest heavy-

duty truck manufacturer in North America and a leading producer of medium-

duty trucks and specialized commercial vehicles.

Marketing Communications Manager

Appointed to a lead a wide array of day-to-day internal and external facing

marketing communications functions with an extensive combination of

directive and practical effort to support the Director of Marketing and

Senior Vice President of Marketing's activities, goals, and agendas.

> Owned and managed all externally facing communications and positioning

including advertising, public relations, trade shows, dealer

communications, direct marketing, sales promotions and programs, sales

and dealer training, customer support, and company web site that resulted

in consistent sales and market share increase.

> Led the development, launch, and execution of annual marketing plans,

brand building campaigns, and overall brand messaging/theme across all

marketing elements and programs.

> Isolated top purchase drivers and ensured consistent promotion in

communications, dealer training, etc.

> Developed and ensured brand positioning was consistently conveyed across

all avenues of communications.

> Maintained and enforced corporate branding guidelines, graphic guidelines

and brand identity standards.

> Develop strategies to drive customer consideration, including measurement

tools for launched programs.

> Conducted annual reviews, hired and managed relationships with the

following external vendors: advertising agency, direct mail, strategic

research and planning, merchandising, online media, event

marketing/promotions/trade shows, public relations, and literature/video

development while building solid relationships with these vendors.

> Managed $20 million dollar marketing and communications budget on a

daily, monthly, and yearly basis. Performed monthly PO creation,

approved vendor invoices, and authorized payment.

> Directed the development and executed on an on-going basis the

interactive, direct marketing, media, creative, sales promotion, and PR

strategies adhering to strict deadlines I set to make sure items were

delivered on-time and on or under budget.

> Facilitated all facets of public relations and internal corporate

communications including identifying topics, interviewing, design and

layout, copywriting, editing, and final proofing.

> Coordinated trade shows with duties: booth design/theme, model selection,

booth staffing, merchandise/promotional gifts, events, signage/branding,

displays, products, and literature.

> Partnered with segment managers, product managers, and other internal

team members to produce the most eye-catching and informative marketing,

branding, and promotional materials.

> Executed all facets of photo shoots from initial logistics through final

photo selection approval and usage.

> Championed the development and successful launch of the new company

websites and maintained sites daily to make sure information, images, and

news was current.

> Designed and supervised the execution of the merchandising strategy

resulting in eye-catching new products including effective sales-related

POP material with consistent product presentation across all dealers,

trade shows, and merchandise outlets.

> Spearheaded the development and executed several dealer co-op programs

with dealer participation growth of 75%.

> Planned and executed database/direct mail advertising campaigns.

> Conceptualized, implemented, and executed the creation of several

sales/dealer programs, promotional sponsorships, and community relations

events.

> Managed market research reporting and statistics.

> Managed fulfillment center and online merchandise and collateral store.

> Drove the development and execution of media strategies that resulted in

increased brand awareness and accelerated growth of sales and market

share. Managed on daily basis.

> Devised, implemented, and managed successful customer VIP delivery and

loyalty programs.

> Directly communicated with dealers and OEMs regarding sales promotions,

sales bulletins, company correspondence, and customer support.

04/07 - 9/07 Management and Marketing Solutions Inc., Royal Oak, MI

Founded in 1962, is a marketing agency in Royal Oak, MI with Fortune 500

clients.

Account Supervisor

Led the internal team on development of client's brand awareness,

positioning, and general marketing initiatives while managing the

relationship with the clients as their main day-to-day contact.

> Responsible for developing highly technical product marketing materials,

such as competitive comparison documents, spec sheets, and brochures.

> Established and maintained key client relationships; generated new

marketing opportunities for clients and agency.

> Oversaw accounts and engaged with strategic, creative, media and

production teams to develop and execute integrated marketing programs.

> Developed creative briefs and ensured projects were on-strategy with

objectives and brand position and were delivered on time and on or under

budget.

> Effectively sold the strategy, creative and execution in a persuasive and

confident manner.

> Managed client marketing budgets; provided projections for agency income

and assists in managing agency PNL.

12/99 - 04/07 Wyse Advertising, Inc., Cleveland, OH

Full range of advertising services founded in 1951 with $144 million in

billings

Account Supervisor

Led the internal team on development of client's brand awareness,

positioning, and general marketing initiatives while managing the

relationship with the clients as their main day-to-day contact.

> Directed and managed the development of business-to-consumer and business-

to-business, Marketing programs that drove incremental sales for such

multi-billion dollar customers such as: Carrier A/C, Champion Spark

Plugs, Wagner Headlights, Wagner Brakes, ANCO Wiper Blades, Grainger,

Kendall, Lone Star Steakhouse, Applebee's, and DTNA, LLC.

> Spearheaded the launch and was a key member of growth management team

developing and implementing of several growth strategies and brand-

building B2B, B2C, and B2G advertising campaigns including strategic,

creative, media, tradeshow, merchandise and production.

> Controlled several $15+ million dollar marketing budgets for clients on a

daily, monthly, and yearly basis.

> Hired and trained, several staff members including managing a group of 15

team members per account.

> Participated in the development of strategic research and focus groups

designed to improve customer's brand awareness, market share, and sales.

> Directed, managed, and executed development of interactive, direct

marketing, media, creative, sales promotion, and PR strategies.

> Executed all facets of photo shoots from initial logistics through final

photo selection approval and usage.

04/97 - 12/99 Innovative Corporate Publications, Findlay, OH

Account Executive

Assisted in the designed, implemented and managed several innovative,

successful and comprehensive marketing, branding, and promotional

campaigns.

Software

PC/Mac: Microsoft Office (Excel, Word, Access, Outlook, PowerPoint),

PhotoShop, Illustrator, SAP, and Lotus Notes

Mac: iPhoto, iMovie, iDVD, iWeb, Keynote, Numbers, Pages, InDesign, Bridge

CS3

Education

MBA, Marketing Communications Management

University of Findlay

BA, Business, Economics, and Marketing Management

Muskingum University

Professional and Personal affiliations

Active Member American Marketing

Association

Active Member Public Relations

Society of America

Active Member Loyal Order

Of Moose Fraternity

Active Member Findlay Men's

Hockey League

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