David A. Teich

Dallas, TX ***** ablfmu@r.postjobfree.com +1-214-***-****

JOB TITLE

Versatile technologist with proven success in full-cycle product rollout, marketing communications,

writing and training. A strong bridge between technical organizations and growing markets. Ties first-

hand sales and development experience to product and market realities. Literate, articulate advocate

for both company and products. Extensive enterprise software experience in all aspects of the

business environment.

SMB focused: Expertise in start-ups, small and mid-sized companies. Thrives in a fast moving,

varied environment as the calm eye in the center of the storm.

Communications: Broad work in Web, print and other channels. Presented at industry conferences,

trade shows and seminars. Trained management and others for analyst & journalist interviews.

Experienced: Development on multiple platforms, consulting at Andersen consulting and ISVs, and

sales engineering combine to bring direct knowledge of major groups with whom marketing must

work.

Technology Understanding: Familiar with breadth of technology, from social media to mainframes.

Software, hardware and communications solutions all supported through a strong education and

broad experience.

Strong Educational Foundation: MBA (Pepperdine), MS Computer Science (Stanford) and MIS

(Texas A&M) provide strong support for experience and the learning skills necessary for rapid

adaption to changing markets and technologies.

PROFESSIONAL HISTORY

Teich Communications, USA/Israel, 2001-2008

Marketing Consulting, Principal

• Product marketing & management for startup, involved message and collateral creation, and also

inbound product requirements, UI design, etc.

• Wrote marketing and business planning materials for high technology companies.

• Created full marketing plan for high tech startup.

• Created all types of marketing collateral.

• Taught business and technical English at corporate sites.

Evoke Software, San Francisco, CA, 2001

Data Integration software for understanding and cleaning legacy data for use in modern applications.

DIRECTOR, PRODUCT MARKETING

• Product Marketing Manager for complete product line.

• Created collateral such as Web content, press releases, white papers and data sheets.

• Collaborated with industry experts on white papers.

• Worked with external consultant on corporate branding.

Informatica Corporation, Palo Alto, CA, 1999-2001

The leader in Data Warehousing for business applications through core offerings of PowerCenter

and PowerMart.

PRODUCT MARKETING MANAGER, CORE PRODUCTS

• Product Marketing for products providing 95% of corporate revenues.

• Interviewed end-users to understand business needs.

• Collaborated with industry experts on white papers.

• Presented at industry, Informatica and partner conferences on XML and data warehousing.

• Trained salespeople about product lines to increase sales.

Mercury Interactive Corporation, Sunnyvale, CA, 1994-1997

Automated software testing on Unix, Windows and Web, acquired by HP.

TECHNICAL MARKETING MANAGER

• Interviewed end-users to understand business needs.

• Created first product survey to understand customer usage patterns and plans.

• Trained sales people about product lines to increase sales.

• Developed reviewer and evaluator guides for Mercury’s products. The guides shortened sales

cycles and increased understanding of products by trade media.

• Created collateral such as Web content, white papers and data sheets.

SALES ENGINEER

• Earned President’s Club for contribution to sales quota.

EDUCATION

Pepperdine University, MBA (Marketing)

Stanford University MS Computer Science (Artificial Intelligence)

Texas A&M University, BBA (MIS)

KEY WORDS

Industry experience: Telecommunications (fixed, wireless, satellite), energy/utilities, finance,

manufacturing, retail, healthcare, software and hardware.

Business system and functional area experience: Data warehousing, e-Commerce, CRM, SFA, BPM,

ERP, EAI, ETL Analytic Applications, Business Intelligence, finance, marketing, inventory,

manufacturing, order entry and help desk.

Functional and technical analysis, program design, coding, QA testing, beta programs, MRD, PRD

and programming.

Misc: XML, RDBMS, C/C++, Cobol, Smalltalk, artificial intelligence, expert systems.

Resume of David Teich +1-214-***-**** Page 2 of 2

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