Gina R. Fields

**** ***** ****** **, ***********, MN 55011

Home 763-***-****, Cell 612-***-****

able1y@r.postjobfree.com

OBJECTIVE

To obtain a challenging position in a fast-paced, growing organization

that fully utilizes my strategic planning and communications skills to

enhance corporate reputation, create stronger relationships with

clients, communities, and shareholders.

SUMMARY

Detailed, results-oriented healthcare professional with extensive

experience in marketing, compliance, education, communications,

reimbursement, and clinical.

. Implement and execute comprehensive communication strategies which

include building an award winning $2 million dollar integrated business

plan, adopted by several business groups.

. Project management of promotional programs identified through market

segmentation and channel distribution.

. Led a cross-functional project team of 32 people and managed a budget

in the millions with a 4-month timeline for online patient program for

leading product.

. Successfully integrate and build a compliance program to achieve high

level of satisfaction for new governing regulations as it relates to

Sunshine Act, industry code of conduct, and FDA regulations.

PROFESSIONAL EXPERIENCE

DiaSorin, Inc., Stillwater, MN

Global diagnostic company focused on developing, producing, and

distributing test kits for use in laboratories located inside hospitals

and private service sectors.

Senior Marketing Manager & Compliance Manager

June 2009 to present

. Establish a sustainable Voice of the Customer (VOC) program to capture

perception of the DiaSorin brand and service.

. Develop foundation to adhere to continuing regulatory compliance

changes to healthcare, including build out of capturing aggregate spend

while tracking disclosure requirements through various cross-functional

activities.

. Integrate training and educational programs for on-label, speaker

bureaus, and educational grant requests, while identifying processes

and defining requirements, while assessing risks.

. Manage marketing communication functions as they relate to

advertising, tradeshows, and brand messaging.

Product Manager (January 2009 to June 2009)

. Managed and maintained a bone and mineral co-marketing partnership

with Laboratory Corporation, second largest laboratory in the U.S.

. Facilitated advertising, promotion and development of key messages for

infectious disease products to create awareness among hospitals and

physicians.

. Implemented medical education strategy to support CME events in

various U.S. cities working with 9 Strategic Advisory Board members for

bone and mineral franchise.

. Developed and managed infectious disease and bone and mineral content

for major and minor tradeshows, while overseeing completion of

logistics.

. Collaborated with various internal cross-functional teams to lead

company initiatives towards compliance.

Gina Fields Resume

Page 2

Boston Scientific Corp., Maple Grove, MN

August 2000 to January 2008

A medical device manufacturer dedicated to improving quality of patient

care and the productivity of health care delivery through the

development and advocacy of less invasive medical devices and

procedures.

Senior Medical Education Specialist (June 2006 to January 2008)

. Executed more than 120 speaker bureau training programs in 2007

with a focus on grand rounds and dinner with the expert.

. Consulted and developed relationships with 30 key cardiologists

for key product franchise.

. Collaborated with cross-functional teams to identify product

technology and training adoption barriers.

. Created and managed print and web promotional materials for major

trade shows, increasing awareness of company symposia.

Senior Clinical Communications Specialist (October 2001 to June 2006)

. Developed and executed strategic communication plans for medical

communities and government agencies such as Medicare/Medicaid,

creating awareness in policy changes in medical communities.

. Created and managed clinical trial communication tools for

investigators, study coordinators and patients.

. Led division brand initiatives, presenting audit findings to

senior management on a quarterly basis.

Communications Specialist I (August 2000 to October 2001)

. Participated in the development and execution of strategic

communication plans of key products to patients and

physicians.

. Evaluated program impact and metrics for projects and product

launches.

. Developed strong relationships with key customers, internal

and external, serving as a liaison for initiatives.

PREVIOUS EXPERIENCE

Point Cloud, Inc., Plymouth, MN March 2000

- July 2000

Marketing Communications Associate

McKesson MedManagement, Brooklyn Park, MN June 1997

- March 2000

Marketing Communications Associate

EDUCATION

University of St. Thomas - Minneapolis, MN

Center for Business Excellence

Mini Master of Business Communications

Walden University - Minneapolis, MN

B.S. in Business Administration

Magna Cum Laude, GPA 3.8

EXCELLENCE/ACCOMPLISHMENTS

. Marketing Internship Mentor, DiaSorin 2009 and 2010

. Member of Medical Device Network, 2008

. Best Prep mentor for high school senior, 2006

. Heart Award nominee, 2004 Boston Scientific

. Marketing Excellence nominee finalist, 2003 Boston Scientific

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