August *st, ****

Dear Recruiter:

This letter is in response to the advertisement for a Major Accounts Sales

Representative's position on indeed.com. I have taken the liberty to

showcase some of my accomplishments that may be of interest to you:

> In the past, I was a Media Consultant / Account Representative for

Yellow Book USA, the largest and oldest independent publisher of yellow

pages in the nation. I was able to maintain and increase current client

advertising as well as attain new business.

> I was an Account Executive for AT&T, the 12th largest company in the

world. AT&T Yellow Pages is the leader in the yellow pages industry.

> I was an Account Executive for a national provider of electronic

payments, cash dispensing and e-commerce services. While maintaining an

ethical approach to sales, I was able to present ideas and information in

a manner that captured others attention.

> I was a real estate agent for the largest home seller in the state of

Wisconsin. I assisted customers and clients in the process of buying and

selling real estate. My knowledge of the real estate market, the laws of

real estate as well as real estate financing policies and procedures,

contributed to my ability to trouble shoot and problem solve to assure a

smooth transaction.

> I was the sole proprietor of a successful photographers' agency that

represented commercial fashion and celebrity photographers based in Los

Angeles. The success of my business largely depended upon developing and

strategically planning the careers of unknown photographers. In the

past, I developed and managed the careers of fashion models for another

management company.

> I have had a career of solving problems that resulted in improved

efficiency, reduced costs, and have developed organizational skills that

would benefit any employer.

> The essence of Customer Service has been dependent on my ability to

interface with various levels of personnel. From commercial media, to

department stores, to independent merchants, to a corporate atmosphere

that dominated a domestic or international setting, I am able to

communicate effectively to negotiate services, contracts and fees.

Since there is so much more to relate, I would appreciate the opportunity

to review your specific needs. Naturally, I will be pleased to put my time

at your disposal for the purpose of an interview. I look forward to

hearing from you soon.

Sincerely,

Catherine M. Ludlow

414-***-****

Enclosure

General Summary:

Applying a Broad Range of Knowledge, Experience and Skills in

Planning, Management and Problem Solving to Improve Efficiency,

Promote Sales and Generate Profits.

Professional Experience:

August 2007 to March 2008: YELLOW BOOK USA - Milwaukee, Wisconsin

Media Consultant / Account Representative

Generated sales for Yellow Pages directories and internet Yellow

Pages. Handled accounts on site with clients. Worked with a

protected list of assigned accounts as well as attained new customers.

Specific responsibilities included account analysis and preparation,

customer needs assessment, and professional sales recommendations that

met each customers specific needs. Territories included Milwaukee,

Waukesha, Ozaukee, Washington, Kenosha, Racine, Union Grove and

Burlington Counties.

April 2006 to August 2007: AT&T YELLOW PAGES - Brookfield, Wisconsin

Account Executive

Performed same duties as above.

February 2005 to June 2006: RBS LYNK - Milwaukee, Wisconsin

(National provider of electronic payments, cash dispensing and e-commerce

services)

Account Executive

Business to business outside sales. Responsible for marketing

businesses to sell the products and services that RBS Lynk offers to

merchants. Educated and informed customers while moving toward a

buying decision. Handled all aspects of direct selling in the

territory including merchant meetings, sales calls, presentations,

proposals, installations and follow up. Developed sales plan to

achieve performance requirements. Analyzed market and competition.

Identified prospects. Built commitment and overcame resistance.

Responded promptly to customer needs. Managed competing demands. Met

commitments. Kept informed of new products, services and other

significant industry information. Understood the competition and

developed methods of attaining new accounts.

January 2003 to June 2005: SHOREWEST REALTORS - Wauwatosa, Wisconsin

Real Estate Sales Associate

Negotiated the sale and purchase of real estate. Met with

customers to assess their needs. Informed and advised

buyers and sellers of the process of buying and selling real estate.

Performed property searches and scheduled property showings for

buyers. Prepared a Comprehensive Market Analysis to determine

property value. Arranged and conducted "Open House" for sellers.

Conducted market research, to enlarge customer base. Designed and

coordinated the distribution of promotional mailings to current and

potential customers to acquire new business. Wrote, negotiated and

submitted offers. Operated under time constraints to meet all

deadlines.

October 1990 to November 2002: CATHERINE LUDLOW ARTISTS' REPRESENTATIVE -

Los Angeles, California

(Photographers' agency representing commercial fashion and celebrity

photographers based in Los Angeles, California)

Proprietor

To obtain commercial photography assignments, presented photographer's

portfolios to advertising agencies, department stores, magazines,

design studios, motion picture studios, record companies, and

corporations located in United States, and Europe. Interfaced

extensively with department store representatives, advertising agency

personnel, magazine creative directors, art directors, photo editors,

and designers as well as celebrities, celebrities' agents and

publicists. Designed and coordinated production and distribution of

photographer's promotional mailings. Negotiated all photography

contracts and usage fees. Submitted written cost estimates within

context of competitive bid structure. Responsible for production and

execution of all photo shoots. Conducted new market research to

enlarge client base. Serviced new and existing accounts.

September 1988 to October 1990: VISAGES ( West Hollywood, California

Photographers Agent/Sales Representative

Performed same duties as above.

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