MBA
Indian Institute of Management Bangalore
Strategy and Marketing
MBA Students Exchange Program
Desautels Faculty of Management - McGill University Montreal, Canada
Bachelor of Engineering
M S Ramaiah Institute of Technology, Bangalore
Biotech
10th and 12th CBSE
St Michaels High School, Patna
Science
2014
EDUCATION
Amit Anand
2013
2006
2013
1999
I I M Bangalore
Alpine Eco, Doddenakundi, Bangalore
MARKETING & STRATEGY
abl0u5@r.postjobfree.com
Strategy Consulting project for Iron Ore Company, Canada
Increase workforce productivity by 13% by optimizing the training of operators at mines
Go to market strategy for start-up - Mobiotics
Conjoint analysis - Helped the company understand the customer better
Comparative Analysis of CSR activities - Energy Management Sector
Analyzed the differences in the CSR money spending pattern - Triple Bottom line and sustainability report content
analysis approach
Post-merger integration of Bell – Astral
Great insights in consulting engagement, selling projects and post merger integration
Growth strategy for Portuguese organic retailer Efeito Verde
Strategies to increase top line by diversification
Marketing strategy for Apartment Adda
Helped the firm segment the market and target the right segment
An engineering degree coupled with my MBA makes me a generalist with a holistic view and an analytical bent of
mind. Easy going by nature, I appreciate having fun at work and enjoy intelligent discussions. Using my skill sets, I
aspire to contribute to the growth of an organization by identifying opportunities and build solutions to corner the
market.
Customer Champion
Strategy and Marketing
Product Management
Project & Change Management
Highly Data driven
Ability to create Buy-ins
CAT 2011 Quant Score - 99.97 percentile
Tesco Retail Graduate Program – Top 2 among 400 applicants
Table Tennis champion - Men’s singles and doubles at Schneider - Runners up at inter corporate TT championship
Organized an intra city Quiz competition 15 schools with Education minister of the state as chief guest
Trainers Reward & Recognition award at Tesco - Trained more than 150 employees in an year
Pat on the Back award twice at Schneider Electric
September 2006 - April 2011
Product Management - Schneider Electric
Managing the entire product life cycle of a variety of SDLC tools from strategic planning to tactical activities including
marketing, positioning and engineering
Specifying and Gathering requirements for current and future products by conducting market research supported by
client interaction
Defining roadmap for usage of application lifecycle management tools for 22 R&D sites in 9 countries including
Vendor management and Customer intelligence and feedback, Change Management
Change & Project Management – Tesco
Led deployment and evolution projects for deploying HP and IBM SDLC tools in Thailand and UK for 250 global
customers
Managed 500+ customers using SDLC tools in 10 countries maintaining a >99% level of customer satisfaction –
defining SLA right process, gathering customer intelligence and feedback
Evaluated unified change management and implemented it in 50 development projects thereby improving the
efficiency of release of products to Tesco stores by 20%
April 2011 - Current
CORE SKILLS
ACHIEVEMENTS
PROFILE
Karl Moore – Professor, Desautels Faculty of Management - McGill University
REFERENCES
EXPERIENCE